Kishan Kumar

CEO

Bengaluru, Karnataka, India22 yrs 6 mos experience

Key Highlights

  • Led JioStar Malayalam to significant market share growth.
  • Chief Growth Officer at Wavemaker, driving $120M+ in new business.
  • Recipient of 150+ prestigious national and international awards.
Stackforce AI infers this person is a Media and Advertising expert with extensive experience in content strategy and business growth.

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Skills

Other Skills

Relationship MarketingMedia ResearchMarket PlanningAd NetworksCreative DirectionMedia StrategyMedia BuyingDigital MediaMedia PlanningBrand ManagementStrategic PartnershipsMobile MarketingDigital StrategyOutdoor AdvertisingOnline Advertising

About

Dairy technologist turned media & advertising professional turned content creator &storyteller. MICA graduate and successful business leader with 21 years of multi-cultural experience in people and P&L management across sectors like advertising, media and linear and OTT broadcast. Currently leads the TV & OTT cluster business of JioStar Malayalam with 5 TV channels and JioHotstar Malayalam. Responsible for the viewership growth and dominant market share coupled with topline & bottom-line growth of JioStar Malayalam. Previously, over an 18-year association, been one of the key architects building Maxus and later Wavemaker as India’s leading media agency. In the last role as Chief Growth Officer, won new business worth120Mn USD+ leading Wavemaker to #1 Indian media agencyin 2020 and 2021 in business growth as per R3 & Campaign Asia. A strong proponent in unlocking people's potential for organisational success. Believes in setting inspirational leadership by example. Strategic thinking, creativity, collaborative team building and performance under pressure are core strengths. Has multiple passion disorder with interests in sports, music, theatre, cinema, literature, Malayalam language, food and culture. Recipient of 150+ national & international awards including Cannes, Festival of Media Global and Asia, WPP Creme De La Creme, Mashable Global, Spikes Asia, WARC Prize, Grand Emvies and Emvies Client of the year, Goafest, Big Bang to name a few. Winner of 3 individual & 4 team Choreo Awards (GroupM India's internal value awards). Actively engaged in industry forums like Ad Club Bangalore.

Experience

22 yrs 6 mos
Total Experience
4 yrs 2 mos
Average Tenure
1 yr 6 mos
Current Experience

Jiostar

2 roles

Executive Vice President -- Malayalam

Promoted

Nov 2025Present · 6 mos · Kochi, Kerala, India · On-site

  • In my role at JioStar, I managed the Malayalam cluster's programming and operations, focusing on driving growth in both linear and digital segments. This involved strategic oversight of people and financial performance, ensuring alignment with business objectives. My efforts contributed to enhancing the brand's presence in the competitive media landscape.

Business Head, TV & Digital, Malayalam Cluster

Nov 2024Dec 2025 · 1 yr 1 mo · Kochi, Kerala, India · On-site

Disney star

Executive Director -- Channel Business Asianet

Mar 2022Nov 2024 · 2 yrs 8 mos · Kochi, Kerala, India

  • Managing the people, content and P&L of Malayalam TV (Asianet) cluster at Disney Star since March 2022.
  • Responsible for content development, promotion & execution, performance & monetization across genres of fiction, non-fiction, movies & events by leading a team of 280+ professionals across disciplines.
  • Key projects include revamping the primetime shows of Asianet using purposeful & relevant fiction shows, 3 successful seasons of Bigg Boss Malayalam, marquee non-fiction shows like Star Singer and Start Music, events like Asianet TV Awards & Anand TV Film Awards.
  • Key architect in propelling Asianet to dominant market leadership with 47-48% market share across the day and 57-58% on weekday primetime with slot leadership across all half-hour slots from 6pm to 11pm on weekdays, thereby building one of the most profitable businesses within the network.
  • Credited for bringing consumer centricity in content development & delivery, innovative marketing and use of technology in re-energising & consolidating the three decade legacy of Asianet.

Wavemaker india

Chief Growth Officer

Sep 2020Mar 2022 · 1 yr 6 mos · India

  • Leading growth for Wavemaker India

Wavemaker

2 roles

Vice President

Jan 2019Sep 2020 · 1 yr 8 mos

  • Leading Wavemaker South

Managing Partner

Aug 2017Dec 2018 · 1 yr 4 mos

Maxus global

9 roles

Managing Director

Promoted

Dec 2015Aug 2017 · 1 yr 8 mos

  • Leading Maxus Vietnam; among top 5 in the APAC region. Focus on P&L, people, product & profile management.

General Manager

Aug 2014Nov 2015 · 1 yr 3 mos

  • AOR Management, client delight, thought leadership, profitability, business development & talent management. Responsible for the next phase of geographical expansion in South. Part of Maxus India Mancom focusing on revenue management, agency visioning, mentoring & coaching, One of the lead Aspire trainers of GroupM India.

Client Leader

Promoted

Apr 2011Jul 2014 · 3 yrs 3 mos

  • Business Lead on Titan Company Ltd, Wipro Consumer Care & Tata Global Beverages responsible for strategic & implementation planning, change management & new media evangelisation, talent management & revenue maximisation. Was pitch lead for 3 important pitches and also led geographical expansion in Kerala. Faculty at B-Schools in Bangalore (EDMI) and Ahmedabad (MICA).

Senior Investment Director

Jul 2010Mar 2011 · 8 mos

Investment Director

Nov 2008Jun 2010 · 1 yr 7 mos

  • Trading lead for overall Maxus South portfolio. Consolidation of traditional media trading, leveraging GroupM for new media trading like content & digital. Evangelised the fame agenda by leading the award representation of Maxus South nationally & internationally. Led geographical expansion in Kerala. Lead Aspire trainer from GroupM South India.

Investment Group Head

Apr 2007Oct 2008 · 1 yr 6 mos

  • Trading lead for Titan AOR along with content trading roles for GroupM South. Also led the fame agenda of awards, debuted as Aspire trainer in 2007.

Investment Manager

Promoted

Jun 2006Mar 2007 · 9 mos

  • Television Media Buyer on Titan Account at MAXUS Bangalore

Business Manager

Apr 2005May 2006 · 1 yr 1 mo

  • Planning and Buying for clients other than Britannia and Titan at MAXUS Bangalore

Business Executive

Jun 2004Mar 2005 · 9 mos

  • Media planner on Himalaya, MTR accounts @ MAXUS

Vasudhara dairy, valsad

Officer, Quality Control and Internal Audit

Dec 2000Apr 2002 · 1 yr 4 mos

  • Responsible for quality control clearance of finished products at Vasudhara Dairy, Valsad.

Education

MICA | The School of Ideas

PGDCM — Media Management

Jan 2002Jan 2004

Anand Agricultural University, Anand

B Tech — Dairy Technology

Jan 1996Jan 2000

St. Thomas'​ College (Autonomous), Thrissur

Pre Degree

Jan 1993Jan 1995

Fatima Matha EMHS, Piravam

SSLC

Jan 1983Jan 1993

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