Minal Srivastava — CEO
Comes with more than 23 years of experience across product categories. Marketing and product lifecycle specialist with an overall experience of 23+years, with 15+ years in leadership roles. Proven track record in a range of marketing skills such as holistic brand design, brand equity, integrated communication development, brand activation, P&L management, digital, media deployment, sales and customer management, retail design and expansion and trade marketing. Led and worked with diverse, multi cultural teams. In her last assignment she was with Apple. Prior to that with Kohler for 8+years and was instrumental in establishing the brand in the country. She helped successfully launch multiple products with innovative cross platform promotional campaigns. She conceptualised multi tiered engagement platforms for B2B segment which got multiple awards and global recognition. She in her tenure also helped build a retail team from scratch which enabled standardised roll out of retail outlets across the country. Post that she helped in establishing the retail set up of the brand in other South Asian and Sub Saharan African markets as well. She graduated from MICA in 2002 where she also ended up meeting her Husband whom she has been married to for the past 23 years or so. Beyond work she is perpetually addicted to Netflix. The only people who can cure her of her addiction are the Husband and the 13 year old son whom she has produced. Not that she has produced very, many things or beings but she claims that the Son is her greatest production ever! Whatever time she manages off Netflix and all the work mentioned above, she invests that in trying to help turn the son into a good human being. She succeeds- sometimes. Sometimes life takes over.
Stackforce AI infers this person is a Marketing and Retail Strategy Leader with extensive experience in brand management and product launches.
Location: Bangalore Urban, Karnataka, India
Experience: 19 yrs 9 mos
Career Highlights
- 23+ years of marketing and product lifecycle expertise.
- Led award-winning campaigns and retail expansions.
- Recognized as one of the 50 Most Influential Women.
Work Experience
Reliance - Fashion and Lifestyle
Vice President (1 yr 10 mos)
Dalmia Bharat Group
Deputy Executive Director (2 yrs 7 mos)
Shalimar Paints
Vice President-Strategy, Growth and Marketing (3 yrs 1 mo)
Apple
Lead Retail Expansion -Apple Mono Brand (5 mos)
Kohler Co.
DGM- Marketing; South Asia and Sub Saharan Africa (7 yrs 10 mos)
DGM, Marketing (7 yrs 11 mos)
Usha International
Senior Manager- Corporate Communications (2 yrs 7 mos)
Zenith Optimedia
Media Planner (1 yr 4 mos)
Education
Management Development Programme at Indian Institute of Management Ahmedabad
Diploma in communications at Mudra Insititute of Communications, Ahmedabad (MICA)
Master's degree at Mudra Institute Of Communications(MICA)
