Jul 2019 – Dec 2022 · 3 yrs 5 mos · Mumbai, Maharashtra

• Currently handling brand and marketing for Reliance Infrastructure's Roads business, the profile involves brand identity building and streamlining the brand and marketing communication initiatives for 10 Road projects across India.

Apr 2018 – Jul 2019 · 1 yr 3 mos · Mumbai Area, India

• ●Launched Metro Rewards, a loyalty program, resulting in 15000 commuters registering in phase 1.
• ●Communication plan and execution for Fare Revision (2 phases), the strategy was to ensure minimum negative outbursts.
• ●Strategically aligning social media team on evolving brand tone and communication across platforms keeping in sync with long term brand road map.
• ●Planned and implemented 4th season of Majhi Metro Festival, launched 2nd season of Art train with winning entries.
• ●Planned and implemented India’s largest crowdsourced wall art outside DN Nagar Metro station during Majhi Metro Festival.
• ●Lead the 4th season of Daan Utsav celebration at Mumbai Metro, to position Metro as a thoughtful and inclusive brand.

Apr 2015 – Mar 2018 · 2 yrs 11 mos · Mumbai Area, India

• ●Expanded the scope of Majhi Metro Festival and continued to plan and execute it in successive years with in the limited budgets, making more than 25000 people share their art with us.
• ●Lead the creation of various films pertaining to Mumbai Metro initiatives and campaigns including the launch film, cleanliness video, Majhi Metro Videos, Customer stories etc
• ●Planned and implemented the entire launch event SkiipQ, the QR code based mobile ticketing.
• ●Designed limited edition coffee table books for Majhi Metro and Mumbai Metro, with an objective to narrate brand stories in compelling way and establish Mumbai Metro One as a thought leader among the industry and government stakeholders.
• ●Planned and executed 3 seasons of Daan Utsav, bringing in innovative ideas for better engagement.
• ●Conducted Customer Satisfaction Surveys

Jun 2011 – Mar 2015 · 3 yrs 9 mos · Mumbai Area, India

• ●Supported Airport Express Line(Delhi) for Marketing communications.
• ●Lead the brand key exercise for Mumbai Metro One and took it forward in subsequent years.
• ●Developed and implemented an integrated marketing plan for the launch of city’s first Metro train-Mumbai Metro.
• ●Successfully launched Mumbai Metro, with all design elements in place at stations.
• ●Launched website & social media for Mumbai Metro One.
• ●Performed sentiment analysis about Mumbai Metro One before launch and strategized the content with the objective to bring it to neutral and gradually make it positive, aligned ORM accordingly.
• ●Launched customer education campaigns in terms of usage of service, maintaining etiquettes to drive behavioral change in Mumbai commuter.
• ●Monitored daily Brand/ Marketing activities and prepared reports.
• ●Analyzed brand and marketing trends and made recommendations based on observations.

Dec 2010 – May 2011 · 5 mos · Mumbai

• Identify new business opportunities.
• Sales pitch presentations.
• Client Servicing

Sep 2008 – Feb 2010 · 1 yr 5 mos · Mumbai

• I worked as Business Development Executive in RSG Infortech Pvt Ltd.This company is one of the premium resellers of Apple products and my role here was to expand business in the vertical of education, targetting educational institutes and getting them transition to Apple from their then IT platform.

Jul 2007 – Aug 2008 · 1 yr 1 mo · Mumbai

• Joined as Executive Business Development. The company was into implementation of ERP and CRM solutions from 3i Infotech and SAP
• It was baiscally a solution selling role among engineering and manufacturing companies by understanding their business processes and suggest a relevant ERP/CRM software to them.
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