Jan 2023 – Jan 2023 · 0 mo · Jodhpur, Rajasthan, India · On-site

• Delivered my First ever TEDx Talk at NSUT

Oct 2020 – Present · 5 yrs 5 mos · Delhi, India · On-site

• Change With One Meal is an outlet where we are serving unlimited meals with dignity and respect at Rs.10, the vision behind the cause is to help those people who lost their jobs during the lockdown. This outlet is open for everyone since October 2020.
• Till Dec 2023, we have served more than 1.5 million meals without taking any off day.

May 2018 – Dec 2018 · 7 mos · Bengaluru Area, India · Hybrid

• Have been selected among 8 social enterprises as a part of current technology cohort out of 713 applications across India, Incubates includes social entrepreneurs from institutions such as IITs, IIMs, UC Berkeley, Harvard Business School and London School of Economics, among others. N/Core is one of the most prestigious new-age incubators created in partnership with Cisco Systems to focus on solving social and economic problems through technology.

Nov 2017 – Present · 8 yrs 4 mos · New Delhi Area, India

• Change With One Foundation is a Delhi based non-profit focus to bring positive changes, one at a time. Simply Blood is the flagship project run the organisation.

Jan 2017 – Present · 9 yrs 2 mos · New Delhi Area, India

• Simply Blood is World's First Virtual Blood Donation Platform.
• Everyday more than 12,000 people fail to get blood and die. More than 2.8 million units of blood was wasted in last 5 years in India and our nation is among those countries where black marketing or paid blood donation is happening on large scale. Change With One Foundation came up with a single solution for all these problems - Simply Blood. Our mission is to save a million lives through blood donation using our platform by 2020.

Aug 2011 – Sep 2015 · 4 yrs 1 mo · India · On-site

• Branding and Communication for Galgotias Group (Galgotias University, Galgotias Educational Institutions, The Galgotias Hotel, Galgotias Bookstores, Galgotias Retail and Galgotia Publications).
• Oversee and monitoring the development of the communication calendar, budget and Group-wide brand assets including the logo, print material, packaging, stationary, and advertising, ensuring that they effectively position the Group.
• Brand Management
• Developing & implementing marketing strategies
• Allocating promotion budget
• Executing ATL & BTL promotion plans for brand building
• Managing company Intranet and newsletters
• Managing CSR projects and leverages them with important stakeholders
• Ensuring branding guidelines and compliance
• Events
• Managing participation/sponsorships in corporate events and conferences
• Handling all the events happening in/out of campus of Galgotias
• Movies and TV shoots on campus (Yashraj, Channel V, Coca-Cola India etc.)
• Movie promotions at college campus
• Public Relations
• Building key relationships in national media (Print, TV, Radio, Outdoor, Online)
• Building & implementing the annual PR strategy for group
• Managing the PR agency
• Media Interface for the group
• Plan and implement press activities, media trips and press conferences
• Digital Marketing
• Providing content, design and maintenance of Group's corporate websites
• Developing & Executing the annual digital marketing calendar
• Developed "The G-Talks" concept for Galgotias University
• Creating quarterly social media calendars
• SEO/ SEM/ORM
• Reputation Management
• Working closely with media specialists on a weekly basis to maintain positive brand image
• Supporting internal/external activities for promotions & student engagement
• Monitoring all the online media on a daily basis to fix any unwanted/negative news/post observed, before getting it viral
• Vendor & Agency Management
• Supervising Media, Creative, PR & Digital agencies for Galgotias Group

Jun 2008 – Jun 2010 · 2 yrs

• Handling publishing jobs of overseas clients for higher education books.

Jan 2007 – Jun 2008 · 1 yr 5 mos

• Handling customers' enquiries and get their print jobs done through "Design to Delivery" concept.