Thomas Ranese

CEO

San Francisco, California, United States27 yrs 9 mos experience

Highly Stable

Key Highlights

Led global marketing for Google and Uber.
Established Uber Eats and drove 2X growth.
Advocated for DEI and social impact initiatives.

Stackforce AI infers this person is a MarTech expert with extensive experience in global brand strategy and integrated marketing.

Contact

Skills

Core Skills

Marketing StrategyTeam LeadershipSocial Impact LeadershipBrand Development

Other Skills

Global strategyMarketing executionTeam managementSocial impact initiativesDemand generationSocial impactCorporate initiativesIntegrated marketingProduct marketingNon-profitsEconomic DevelopmentStrategic PlanningAnalyticsBusiness StrategyManagement Consulting

About

Integrated marketer and brand builder with over 25 years of experience scaling businesses and aligning strategy with creative to drive topline revenue. Led global marketing for Google and Uber and served as the first CMO for New York State. Successfully built global marketing organizations with diverse teams of 350+ and $1B+ investments. Track record driving revenue and generating brand sentiment while doing award-winning work such as AdWeek Media Plan of the Year and most watched SuperBowl ad on YouTube at Uber. Launched Pixel (Google's first branded smartphone) and the family of #MadeByGoogle devices, helping to grow the nascent business to multi-billion dollars in sales within 2-3 years. As Uber’s CMO, led marketing efforts to establish Uber Eats and fuel 2X growth globally, while launching the company's first-ever global social impact initiative "Move What Matters" during the COVID-19 pandemic. Passionate about mission-driven brands with disruptive customer value propositions and purpose at their core. Long history of DEI advocacy and social impact leadership, including directing all social impact programs at Uber and serving as an Executive Member of the company’s Racial Equity Leadership Council.

Experience

Intuit

Chief Marketing Officer

Dec 2024 – Present · 1 yr 4 mos · Mountain View, California, United States

Chobani

Chief Marketing Officer

Sep 2023 – Apr 2024 · 7 mos · New York, New York, United States

Brought on to define and build an integrated marketing function to fuel demand-led growth across a growing food and beverages portfolio; responsible for innovation as well as brand and omni channel strategy and execution.

Kkr

CMO Advisor

Jan 2023 – Present · 3 yrs 3 mos

Founding member of the Digital Marketing Council for KKR advising portfolio companies and informing due diligence activities.
Member of board of advisors at marketing companies Givsly and Miketeevee focused on growth and innovation.
Volunteer advisor for nonprofit initiatives Realize the Dream and StoryCorps to help develop brand partnerships and go-to-market strategy.

Mckinsey & company

Fractional CMO & Sr Advisor

Jan 2022 – Jan 2023 · 1 yr · San Francisco, California, United States

Advised Fortune 500 clients as a seasoned CMO within the Sales & Marketing practice.
Stepped in as Interim CMO at Abbott to develop the go-to-market strategy for Lingo, a consumer biowearable product focused on metabolic fitness to launch in the UK and US. Responsible for setting up the team and developing marketing plans including brand, performance marketing, CRM, social, influencer and D2C web.

Uber

Global Chief Marketing Officer

Jan 2019 – Jan 2022 · 3 yrs

Set global strategy for end-to-end marketing across businesses at Uber, driving go-to-market execution in over 60 markets. Operated a team of over 350 responsible for product marketing and demand generation for all sides of the Mobility and Delivery marketplaces including consumers, earners, and merchants.
Drove an organizational turnaround for global marketing, fueled 2X growth for the Uber Eats business, and reframed the narrative of the company as a platform that helps people “go anywhere and get anything.” Led Social Impact and corporate initiatives to rebuild trust and reputation for the brand during COVID.

Global strategyMarketing executionTeam managementSocial impact initiativesMarketing StrategyTeam Leadership

Google

3 roles

Vice President, Global Hardware Marketing

Promoted

Jan 2016 – Sep 2019 · 3 yrs 8 mos

Founding "CMO" of Google branded hardware, featuring Pixel, Nest, Pixelbook, Stadia and more. Oversaw the introduction of the #MadebyGoogle family of devices in 2016 now spanning smartphone, smart home, productivity, gaming and subscription categories. Helped grow the business unit to multi-billion dollars in sales within 2-3 years.
Lead full-funnel integrated marketing efforts globally that includes product marketing, brand development, advertising communications and retail experience (third-party, first party and e-commerce via the Google Store). Scaled team to 300+ FTE including in-house insights, creative, brand and retail centers of excellence.

Integrated marketingBrand developmentProduct marketingMarketing StrategyBrand Development

Vice President/Global Director, The Google Brand Studio

Jan 2012 – Jan 2016 · 4 yrs

Founded and led the Google Brand Studio, a group that brings together creativity, technology, and media. Led a global team of over 100 strategists, designers, producers, engineers, and media specialists who partner with product teams to define and bring Google services to life.
Worked across all Google brands to unify the user experience through a focus on cross-product initiatives like the Google Account, the Google Safety Center, and the online Google Store. Oversaw the Google Media Lab which centralized media planning and buying, both digital and offline, for Google Marketing globally.

Director Global Marketing Strategy & Operations

Mar 2010 – Jan 2012 · 1 yr 10 mos

New york state, empire state development

Chief Marketing Officer

Jan 2007 – Jan 2010 · 3 yrs

Responsible for direction/oversight of I LOVE NY state tourism marketing program, the Governor’s Office of Film & TV, and business marketing for New York State's economic development agency.

Interbrand

Managing Director, Brand Valuation

Jan 2005 – Jan 2007 · 2 yrs

Led high-profile consulting practice within full-service brand management firm best known for “Best Global Brands” ranking published annually in BusinessWeek magazine. Position included senior management, intellectual property development and client service.

Mckinsey & company

Engagement Manager

Jan 2000 – Jan 2005 · 5 yrs

Strategic management consultant in Financial Services and Nonprofit Sector practices, providing counsel to senior management of Fortune 500 companies. Functional expertise included marketing strategy, salesforce effectiveness, product development, and organizational optimization.

Corporation for national service

Program Officer

Jan 1996 – Jan 1998 · 2 yrs

Program Officer in Learn & Serve program supporting service learning initiatives for youth. Responsible for grants administration to K-12 and Higher Education institutions in Northeastern US.