Mar 2023 – May 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Defined content pillars and devised a comprehensive content calendar for 3 D2C brands in the portfolio.
• Authored impactful email briefs and final copies, while providing precise directives to designers for asset preparation.
• Strategically developed frequent email campaigns, playing a pivotal role in driving CRM’s contribution to 10.2% of total revenue.

Nov 2022 – Mar 2023 · 4 mos · Singapore

Jul 2021 – Aug 2022 · 1 yr 1 mo

• Worked closely with the Marketing team to ideate and execute weekly campaigns on Braze across all the three markets - Singapore, Indonesia and Hong Kong
• Drove engagement through weekly campaigns across multiple channels like emails, SMS, push notifications
• Planned and designed personalized campaigns/lifecycle journeys by mapping user behavior and segmenting our subscribers into different cohorts like window-shoppers, active, unsub, etc.
• Reviewed and analyzed campaign performance to track their effectiveness and accordingly enhance them to achieve better results
• Carried out frequent A/B testing to monitor the efficacy of content messaging and channels which led to higher engagement and an increase in conversion rates

Oct 2019 – Jul 2021 · 1 yr 9 mos

• Engaged with customers by identifying their needs and creating complete looks to match their style
• Conducted a detailed styling research to strategise, plan and offer personalised rental experience
• Improve retention by providing styling as an add-on service & improving marketability of the products

Jan 2019 – Apr 2019 · 3 mos · Gurgaon, Haryana, India

• Contributed to design and execution of various promotional strategies
• Carried out multiple branding activities
• Conceptualized and executed brand communication

Jun 2018 – Aug 2018 · 2 mos · Jaipur

• Designed and developed sustainable packaging solutions for the brand
• Conceptualized brand's corporate communication
• Contributed to social media content development

Nov 2015 – Jan 2017 · 1 yr 2 mos · Mumbai Area, India

• Contribution to preparation of retail plan for entire year in handbag category
• Assessed previous sale trends and defined sale projections
• Created product orders for the new season

Jan 2012 – Oct 2015 · 3 yrs 9 mos · New Delhi Area, India

• Sustainable fashion has a new name Allmine!
• Allmine bags are high on design. low on environmental impact.
• Allmine is inherently an idea whose time has come. Oscar Wilde once quipped-“One should either be a piece of art or wear a work of art”. We at All Mine fancy ourselves as artists, striving to create something beautiful and unique. There is a certain passion behind these bags we make. They reflect our belief in good design and simplicity. Art can never be churned out in assembly line factories. Each bag at AM is a labour of love, conceived in moments of creative fervor and nurtured to perfection.
• Our product is aimed at the customer with a conscience; a certain degree of righteousness is stitched into every piece that rolls out of AM. What started off as a hobby has now translated into a vision of crafting new possibilities. It’s a stand we have taken against those who preach leather is synonymous with high fashion. Our environment is our inspiration and it is to that we ultimately pay tribute to. Eco friendly is the style we endorse and this is reflected in our choice of fabrics, patterns and colours.
• Our latest collection is available on all leading portals- Myntra, Snapdeal, Styletag, Flipkart, Tjori, Amazon,tadpole. In retail stores like The Bombay store, Kimaya, Ogaan, tribal route, Intelligent Idiots, Maalgadi,The orange bicycle, Ricco, Bliss.
• www.allmine.in

Jul 2010 – Jun 2011 · 11 mos

• Working with the designer in a complete life cycle development of apparel. Assist in sourcing,
• design, production of designs including client interface and servicing. Select textiles including fabrics,
• fasteners and other materials.

Jul 2009 – Aug 2009 · 1 mo

• Was rotated through the entire production lifecycle at their production facility in Bangalore.
• Analyzed and researched fashion trends.

Jan 2009 – Mar 2009 · 2 mos

• Interned under designer Nivedita Saboo in Pune, created multiple design formats for Accessory
• Design. Obtained and reviewed samples of new textile products through attending trade shows or
• visiting manufacturers.