Jan 2024 – Aug 2024 · 7 mos

• · Led BCG's employer brand strategy across the Asia Pacific, developing a talent attraction framework that reduced recruiting costs by 35% while improving candidate quality
• · Pioneered marketing attribution model that optimized channel performance and demonstrated clear ROI on recruiting marketing investments
• · Transformed BCG's candidate value proposition (CVP) through data-driven insights, resulting in 42% improvement in application conversion rates from priority segments
• · Orchestrated successful APAC launch of BCG's global "Beyond is where we begin" recruiting campaign, achieving 3x engagement benchmarks across digital platforms
• · Established shared services model serving 12 countries, streamlining operations while maintaining localized market relevance
• · Implemented performance marketing initiatives that reduced cost-per-qualified-applicant by 28% while improving NPS scores by 20 points.

Nov 2022 – Dec 2023 · 1 yr 1 mo

• Same role as mentioned above. Was promoted to Marketing Director.

Jan 2019 – Oct 2022 · 3 yrs 9 mos

• · Drove go-to-market strategy for BCG's portfolio of B2B SaaS products, contributing to $15M in annual recurring revenue and 30% year-over-year growth
• · Developed sophisticated customer acquisition frameworks that reduced CAC by 40% while increasing average deal size by 25%
• · Created attribution models that optimized marketing spend allocation, resulting in 2.5x ROI on digital marketing investments
• · Orchestrated successful launches for two enterprise SaaS products (KEY, Lighthouse and OrgBuilder), exceeding first-year adoption targets by 35%
• · Built comprehensive demand generation programs across digital channels, delivering 200+ marketing qualified leads quarterly with 40% conversion to sales pipeline
• · Conducted competitive analysis and market segmentation that identified $50M+ in untapped market opportunity, informing product roadmap priorities.

May 2014 – Dec 2018 · 4 yrs 7 mos

• · Established BCG India's content marketing strategy, producing thought leadership assets that generated 3,000+ qualified leads and $5M+ in attributed pipeline value
• · Positioned BCG partners as industry thought leaders through strategic content placement, securing 75+ speaking engagements at premier industry events
• · Developed integrated marketing approach across digital, content, and events that reduced cost-per-lead by 35%
• · Managed crisis communications during sensitive periods, successfully preserving brand reputation through proactive media relations
• · Created measurement frameworks for content performance, enabling data-driven optimization that increased engagement metrics by 60%
• · Orchestrated high-profile executive events that yielded 80+ qualified opportunities with Fortune 500 clients.

Jul 2012 – Apr 2014 · 1 yr 9 mos · Gurugram, Haryana, India

• Led product marketing for McKinsey's Digital Benchmarking Solution (McKBench), developing go-to-market strategies that increased platform adoption.

Jul 2009 – Jun 2012 · 2 yrs 11 mos · Gurugram, Haryana, India

• Delivered advanced data analytics solutions and predictive models that drove strategic decision-making for client engagement teams across multiple industries. Developed custom analytical frameworks using SQL, Excel, and VBA that reduced analysis time by 40% while translating complex data insights into actionable recommendations.

Oct 2008 – Jun 2009 · 8 mos · Gurugram, Haryana, India

• Supported data analytics team in building sophisticated analytical models and performed data cleansing, transformation, and visualization to extract meaningful business insights, assisted in developing Excel-based tools and macros to automate routine analytical processes.

Jan 2007 – Sep 2008 · 1 yr 8 mos · Noida, Uttar Pradesh, India

• Designed comprehensive reporting systems for technical support operations that tracked key performance metrics including AHT and FCR. Developed automated reporting solutions using Excel and VBA that reduced manual effort by 70% while delivering actionable insights that improved operational efficiency by 25%.

Apr 2003 – Mar 2005 · 1 yr 11 mos · Shimla, Himachal Pradesh, India

• Established SBI Mutual Fund's office in Shimla from the ground up and built a network of 50+ local agents, resulting in 200% growth in fund sales within the first year. Leveraged banking partnerships to secure corporate clients while developing targeted marketing campaigns that increased walk-in customer conversion by 35%.