Preeti Badhwar

Associate Partner

India13 yrs 6 mos experience

Highly Stable

Key Highlights

13+ years in GTM execution and partner ecosystems.
Drove nearly 100% YoY growth in SQLs.
Established Partner Marketing function from the ground up.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on partner ecosystems and GTM strategies.

Contact

Skills

Core Skills

Partner MarketingGtm StrategyPartner Program ManagementLead Generation

Other Skills

Account ManagementAdvocacyBrandingChannel PartnersCommunicationsCompetitive AnalysisContentDemand GenerationEventsManagementMarketingMarketing ManagementMarketing PlansMarketing StrategyPR

About

I bring 13+ years of experience driving GTM execution across marketing, product marketing, and partner ecosystems, with a strong focus on building scalable growth programs and market positioning. My journey reflects first-hand experience in shaping SaaS ecosystem growth in India, working closely with global and regional partners to activate meaningful GTM impact. My work has consistently strengthened partner-driven SQLs and opportunities while accelerating partner-influenced pipeline through structured GTM strategy and ecosystem-led execution.

Experience

Zuper

Director, Partner Marketing

Oct 2024 – Present · 1 yr 5 mos

Whatfix

2 roles

Associate Director, Partner Marketing

Promoted

Jan 2022 – Sep 2024 · 2 yrs 8 mos

I had the incredible opportunity to establish and scale the Partner Marketing function from the ground up. Led strategic engagement with 20+ partners each quarter, driving partner-led GTM initiatives across product positioning, branding, demand generation, content, PR, and partner enablement & advocacy, strengthening market presence and pipeline impact.
Worked closely with industry leaders like Accenture, Infosys, LTIM, TCS, Icertis, Microsoft, Coupa, GEP, and many more. Our efforts resulted in nearly100% YoY growth in SQLs and partner-generated opportunities, showcasing the incredible impact of driving joint marketing.
Beyond the numbers, being part of Whatfix’s inspiring journey from Series B to nearly Series E has been a remarkable experience. Working at a fast-growing company taught me invaluable lessons, challenged me, and gave me a platform to make a meaningful impact.

Partner MarketingGTM StrategyDemand GenerationBrandingContentPR+2

Sr. Manager, Partner Marketing

Sep 2019 – Dec 2021 · 2 yrs 3 mos

Citrix

4 roles

Lead, Partnerships

Promoted

Mar 2018 – Aug 2019 · 1 yr 5 mos

Led the primary global technology partner program at Citrix, managing communications, events, and web strategy. Developed and executed marketing plans for tier 1 partners amongst the 900+ partners, generating 2500+ business leads per quarter. Identified and recommended new partner programs to expand product reach and revenue.

Partner Program ManagementMarketing PlansLead GenerationCommunicationsEvents