Simran Chopra, PhD. — Product Manager
I’m a UX researcher & Design strategist with a PhD in Human-Computer Interaction and over 9 years of experience applying design-led, mixed-methods research to shape early-stage product innovation. With a background in communication and new media design, I specialize in uncovering deep user insights and translating them into strategic direction for emerging technologies. My work sits at the intersection of research, design, and strategy—informing the development of digital products and services that are inclusive, future-facing, and grounded in real user needs. I’ve led cross-functional research across domains such as smart cities, decentralised finance, and context-aware systems, working with partners including Samsung, ARUP, DEFRA, and various startups. I bring a unique combination of academic depth and industry pragmatism, able to navigate ambiguity, influence stakeholders, and deliver insights that shape product vision and user experience. From ethnography and co-creation to speculative and systems design, my approach supports product development, strategic foresight, and scalable UX strategy. If you’re building something meaningful and insight-driven, let’s connect!
Stackforce AI infers this person is a UX Researcher and Design Strategist specializing in Human-Computer Interaction and community-focused design.
Location: Newcastle Upon Tyne, England, United Kingdom
Experience: 16 yrs 6 mos
Skills
- Mixed Methods Research
- Project Management
- Community Organizing
- Management
Career Highlights
- PhD in Human-Computer Interaction with 9 years of experience.
- Expert in mixed-methods research for product innovation.
- Led cross-functional research for smart cities and emerging technologies.
Work Experience
City, University of London
Postdoctoral Research Associate (1 yr 4 mos)
GREENING WINGROVE COMMUNITY INTEREST COMPANY
Advisory Board Director (2 yrs 4 mos)
School of Informatics, University of Edinburgh
Postdoctoral Research Associate (2 yrs 1 mo)
Northumbria University
Teaching Assistant: Research Methods and Project Management (3 mos)
Research Assistant: Co-creating visions for a racially equal Northumbria University (8 mos)
Pear2Pear
Co-Founder (3 yrs 4 mos)
National Institute of Design Haryana
Visiting Faculty (4 mos)
Northumbria University
Teaching Assistant: HCI for social change (3 mos)
Doctoral Researcher (5 yrs 7 mos)
National Institute of Design
Visiting Faculty (0 mo)
Samsung R&D Institute
Sr. User Experience Researcher (3 yrs 4 mos)
Khoj International Artists Association
Resident Artist for In Context: Food Art Ecology (1 mo)
Center for knowledge societies
Project Manager & Sr. Design Researcher (5 mos)
Arts and Humanities Research Council (AHRC)
Design Fellow - Culture & Heritage Preservation (8 mos)
National Institute of Design
Graduate Student Researcher & Designer (1 yr 5 mos)
PwC India
Communication Designer (5 mos)
dentsu Media
Sr. Visualiser (2 yrs 7 mos)
Education
Doctor of Philosophy - PhD at Northumbria University
M.Des. New Media Design at National Institute of Design
B.A.(Hons.) Communication Design at Nottingham Trent University