Dec 2023 – Jan 2025 · 1 yr 1 mo

Mar 2022 – Dec 2023 · 1 yr 9 mos

• Setting up a comprehensive product marketing strategy to define the positioning and messaging of the platform, ensuring alignment with market needs and expectations.
• Ensuring seamless synergy between product, customer success, marketing, and sales teams, resulting in optimised processes.
• Building sales enablement that effectively signalled buying intent, empowering the sales team to target high-potential leads.
• Spearheading platform-specific webinars in collaboration with partners and customers, initiating meaningful dialogues with our audience and driving engagement around our product offerings.

Mar 2021 – Mar 2022 · 1 yr

• Increased cross-sell between Freshdesk and Freshsuccess by 15% through webinars and cross-sell campaigns.
• Drove adoption of new features by 13% through effective communication and training.
• Grew the pipeline by 20% through nurture and compete campaigns.
• Established a consistent and effective communication cadence to inform customers about product features and releases.
• Drove higher adoption rates of our products and features among our customer base by implementing targeted adoption initiatives and gathering valuable user feedback.
• Effectively communicated our product's value proposition by creating and disseminating high-value sales tools, conducting training sessions, and developing compelling collateral.

Jun 2020 – Feb 2021 · 8 mos · On-site

• As PMM at Vue, I spearheaded the planning and execution of the flagship product VueX's go-to-market strategy, making sure of the product's readiness and the internal organizational readiness. I took ownership of competitive intelligence within the Retail Personalisation vertical. This involved establishing a clear product value proposition, giving our offerings a competitive edge. Based on this, I crafted a compelling positioning and messaging that effectively differentiated vue's personalisation engine in a crowded market. This strategic approach expanded our product visibility and resonated with target audiences. Once the launch concluded, I owned and implemented in-app marketing strategies tailored to specific customer personas—this involved monitoring and measuring engagement KPIs, allowing for continuous improvement and a personalized user experience.

Jan 2020 – May 2020 · 4 mos

• ChatLabs spun-off from Botcode
• As Account Director, my primary responsibility was success of the customers in my portfolio. I managed multiple stakeholders across locations, businesses, and technical groups. I oversaw client success/services unit recommending all of the digital media strategy for a portfolio of clients to ensure on-time and complete delivery. In order to do so, I had to stay abreast of all digital marketing and product capabilities of Chatly and the industry, before choosing and recommending best practice/ideas and improvement of solutions and functionalities.
• I proactively supported the sales engine in hitting the revenue goals defined at the beginning of the year by looking for organic growth opportunities and new business opportunities within the cluster clients.

Jun 2016 – Dec 2019 · 3 yrs 6 mos

• Some core responsibilities include:
• 1. Creating effective digital strategies and working collaboratively within the account servicing and creative teams to develop and execute digital strategies; sharing best practices of project management skills with the teams
• 2. Ensuring tactical alignment with stated goals, objectives and strategy with clients during campaign planning and execution; Managing campaign execution and having a keen eye on the financial performance of each client account and identify upselling opportunities
• 3. Working closely with the Account Managers to do marketing research and seeking information relative to the China digital market and specific client verticals for strategy pitches and proposals; 4. Constantly researching the competition, investigating benchmarks and providing suggestions for improvement
• 5. Interact and deliver "solutioneering" reports and presentations to the function heads, business stakeholders, and external partners

Aug 2014 – May 2016 · 1 yr 9 mos

• This role, which required a solid understanding of product strategy, growth marketing, positioning and messaging was focused on building product/strategy to reach the target audience. It involved deep collaboration with Product Management, Design and Engineering to build growth solutions. By keeping tabs on the latest trends and technolgies shaping up in the IT services industry, developed product messaging and positioning that resonated with customers and differentiated the organization in the market.
• 1. Worked with the leadership team to build data-driven business models to optimize acquisition & retention funnels via direct & indirect channels
• 2. Developed messaging, positioning and created highly effective content and marketing programs
• 3. Set in motion the marketing strategy through websites and solution content for several channels by performing market, customer,
• and competitive analysis

Apr 2013 – Jul 2013 · 3 mos

• Overall, managed quantitative and qualitative research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection, project management, analysis, and report / findings delivery
• 1. Planned, mobilized & delivered custom consulting projects for Fortune 500 giants focusing on return on marketing investment, global technology evaluation, product-market fit, and other strategic recommendations
• 2. Sized market segments and managed syndicated research projects from inception to completion
• 3. Worked with internal sales and research teams to identify prospects to pitch strategic projects and initiatives
• 4. Assisted the sales team in scoping new consulting projects, drawing up proposals, and presenting these proposals to clients
• 5. High performer in consistently completing several unicorn evaluations and 30% conversion of Best Practices awards
• Industry Speaker. Invited as a speaker to several industry conferences to address specific business challenges and needs. Worked with clients' research departments to create new workshop formats and content based on their requirements.

Jan 2010 – Mar 2013 · 3 yrs 2 mos

• Functional Expertise
• Over two years of academic research and almost a year’s experience in research and consulting, with a focus on technical research and strategic consulting.
• Particular expertise in:
• Disruptive technology and cost analysis
• Track and analyze the technological trends in nanotechnology, microelectronics and sensor technology
• Industry Expertise
• Experience base covering a broad range of sectors, leveraging long-standing working relationships with leading industry participants’ Senior Executives in
• Nanotechnology
• Industrial automation and machine vision
• Wireless and wireline broadband technologies
• Retail Automation technologies
• What I Bring to the Team
• Thorough understanding of the microelectronics sector
• Identifying key growth trends
• Technical research and consulting for the industrial automation and wireless broadband sectors
• Efficient and skilled analytics

Jun 2008 – Jan 2009 · 7 mos

• Developed ARM assembly and System Verilog test code to verify the design implementation of the ARM CPU core from detailed test plan at CPU level. Set up various verification tests to maintain cache coherency in the multi processor core, finding bugs in the design due to previously untested functionality. Successfully executed tasks as per DV plan requirements
• The role demanded a solid understanding of object-oriented concepts and experience designing class-based test benches, experience in C/ASM testing, functional and power verification, understanding of industry standard DV tools, basic knowledge of HVL, coverage, scripting.