Sayan Dutta

Digital Marketing Specialist

Kolkata, West Bengal, India10 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven expertise in brand management and marketing strategies.
Strong background in executing marketing promotional programs.
Skilled in organizing workshops and managing events.

Stackforce AI infers this person is a Marketing Specialist with a focus on Brand Management in the Education sector.

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Skills

Core Skills

Brand Management

Other Skills

Microsoft OfficeBrand AwarenessVendor ManagementNew Vendor DevelopmentAnalytical SkillsLuxury Brand MarketingBrand StrategyTrade MarketingBrand ActivationTeam ManagementMarket ResearchMarketingPowerPointBusiness DevelopmentMicrosoft Excel

About

Experienced Marketing and Branding Specialist with a demonstrated history of working in the education management industry. Skilled in Marketing Management, Brand Development , Brand Promotion, Brand Awareness, Marketing Campaign. Strong Marketing professional with a Master of Business Administration (M.B.A.) focused in Marketing from Bengal Institute of Business Studies. Looking for more exposure in career at any Industry.

Experience

10 yrs 7 mos

Total Experience

2 yrs 8 mos

Average Tenure

3 yrs

Current Experience

Atomberg technologies

Assistant Regional Marketing Manager

Apr 2023 – Present · 3 yrs · Kolkata, West Bengal, India · On-site

Brand ManagementMicrosoft Office

Zepto

Marketing Executive

Feb 2022 – Mar 2023 · 1 yr 1 mo · Kolkata, West Bengal, India

Brand AwarenessBrand Management

Pathfinder educational institute

Marketing Officer

Mar 2017 – Jan 2022 · 4 yrs 10 mos · Kolkata Area, India

Executing various marketing promotional programs throughout the area demarcated for understanding market conditions & trends
Planning, coordinating and execution of deliveries for print and outdoor media like hoardings, pole kiosks, and banner
organizing workshop, managing various events and promotions by POP materials like standee , leaflets , stoppers.
Oversaw daily marketing activities and prepared related reports
Taking responsibility for developing plans and executing them for short and long-term marketing strategy related to Branding and Brand promotion

Janalakshmi financial services

Area Manager

Jun 2015 – Feb 2017 · 1 yr 8 mos · Kolkata Area, India

Leading sales team to maintain business
In charge of a designated area
Setting sales and financial targets for the team
Responsible for office functioning and supervision of staff members
Conducting staff appraisals
Inspiring and motivating staff to increase sales
Conducting team meetings and reviews for the territory
Ensuring that the customers get world class services and their needs are understood and met through the services offerings of the company
Supervising Key Areas including Marketing, Business Channel Development, Team Development and Revenue Generation

Sharp india ltd

Internship

Apr 2014 – Jun 2014 · 2 mos · Kolkata Area, India

Purpose: Conduct a Market Survey and evaluate the buying habit of Prospective Customers approaching retail outlet for Consumer Durable Products with an objective to generate leads
Method:
Conduct survey by administering questionnaire for a sample of 100 customers
Interpreting and analyzing data and recommending, based on findings, to the management
Check the Daily Sales Report to make a comparative study of the market about various consumer durables
Learning:
Learnt Public Relation skills
Learnt to deal with customers from diverse backgrounds and understood their needs
Developed understanding in the area of consumer behavior