Nov 2025 – Present · 4 mos · Remote

• Building and launching AI-powered products from concept to deployment
• Conducting problem discovery, defining product scope, and prioritising features
• Designing AI-assisted workflows for real-world use cases
• Deploying production-ready applications with real users and measurable outcomes
• Managing end-to-end lifecycle: ideation → build → launch → iterate

Jul 2022 – Sep 2025 · 3 yrs 2 mos · Amsterdam Area · Hybrid

• Led a cross-functional product team, improving D2C e-commerce Conversion and Customer Satisfaction.
• ✅ Delivered key CX features including Ratings & Reviews, 360° appliance view, AR-based appliance positioning, delivery time estimates, product advisor, energy savings calculator, and discount vouchers.
• ✅ Led the global e-commerce site's strategic migration to a headless MACH architecture from SAP Commerce Cloud, in collaboration with Engineering, Design, Content, Analytics and Global market teams.
• ✅ Drove continuous discovery as part of a Product Trio (with UX and Tech Leads) while partnering with Marketing and SEO to improve product pages, organic traffic and customer acquisition.
• ✅ Led end-to-end analysis of user journeys from awareness to conversion, focusing on revenue growth and customer satisfaction.
• ✅ Identified and prioritized (top) ten opportunities to improve the website experience, driving measurable gains in conversion, average order value and Satisfaction.
• ✅ Developed and executed the product roadmap including features, enhancements and rollouts.
• ✅ Defined and tracked KPIs linked to business outcomes, creating a KPI tree covering revenue, conversion rates, and average order value.
• ✅ Managed a prioritized product backlog in Jira and facilitated cross-functional delivery through Agile sprint planning
• ✅ Delivered bi-weekly presentations to global stakeholders to share insights, align priorities, and ensure transparency throughout delivery.
• ✅ Improved efficiency and delivery speed by introducing better ways of working and contributing to creating a unified product backlog as teams scaled.
• ✅ Guided product decisions using user research, analytics, and experimentation (A/B and fake-door tests), maintaining transparency through stakeholder reviews.
• ✅ Partnered with senior leadership to shape product vision and strategy for B2C e-commerce.
• ✅ Collaborated across product teams to maintain consistency across the full user journey, from campaign pages to checkout.

Apr 2021 – Jul 2022 · 1 yr 3 mos · Amsterdam Area · On-site

• Led a cross-functional product team to migrate the legacy Point of Sale to a unified in-store experience for Tommy Hilfiger and Calvin Klein, further improving the POS system reducing operational overhead and improving store associate satisfaction
• ✅ Defined and executed product vision, strategy, and roadmap for the in-store POS platform, ensuring alignment with business goals and compliance with localization, legal, and fiscal requirements.
• ✅ Led a cross-functional product team of engineers, designers, and product managers/specialists to deliver continuous value and improve operational efficiency, while increasing store associate satisfaction.
• ✅ Developed and executed the rollout and product roadmap in collaboration with global regional stakeholders ( Country area managers)
• ✅ Delivered core retail capabilities including loyalty programs, in-store discounts, and returns, ensuring feature parity and a seamless omnichannel experience across EU markets.
• ✅ Drove innovation as part of a Product Trio, building the business case for mobile POS and RFID-powered self-checkout, improving in-store speed and efficiency.
• ✅ Owned and prioritized the product backlog, coordinated with internal tech teams and the external POS vendor (GK Software) to ensure timely, high-quality delivery.
• ✅ Managed resource planning, budgeting, and cross-team collaboration to scale the platform efficiently and support future rollouts.
• ✅ Partnered with regional and country stakeholders to co-create solutions addressing key operational challenges, informed by user interviews and research with store associates.
• ✅ Collaborated with the Head of Product to define OKRs and align team goals with company objectives, reinforcing the organization’s shift toward a product-led operating model.
• ✅ Mentored 2 Product Managers / Specialists as direct reports, driving growth, ownership, and structured delivery.
• ✅ Partnered with omnichannel product teams to conceptualize and deliver new product improvements

Apr 2020 – Apr 2021 · 1 yr

• Led a cross-functional innovation team to identify and validate new venture opportunities
• ✅ Led a team of product researchers, UX designers, and data analysts to explore new business opportunities aligned with strategic growth areas.
• ✅ Conducted qualitative and quantitative research to uncover customer needs and design innovative, insight-driven value propositions.
• ✅ Facilitated Design Thinking workshops that fostered creativity, collaboration, and rapid prototyping of actionable solutions.
• ✅ Successfully identified two high-potential venture concepts, developing business cases and pitching them to senior stakeholders for further development and funding consideration.

Mar 2020 – Apr 2021 · 1 yr 1 mo

• Promoting and protecting employee interests within the company
• Ensuring that employee interests are represented and safeguarded in all company matters.
• Holding the right to prior consultation in the event of major organizational decisions or measures.

Sep 2019 – May 2020 · 8 mos

• Owned end-to-end product lifecycle for two connected propositions from concept to market launch
• ✅ Owned the complete product lifecycle for two digital propositions — from value proposition creation to successful launch and post-release optimization.
• ✅ Led two cross-functional Scrum teams of engineers, QA, designers, and data analysts to deliver mobile applications integrated with connected devices.
• ✅ Directed the development and launch of WiFi-enabled skin measurement and Bluetooth-enabled smart hairbrush apps, enhancing user engagement through personalized health tracking.
• ✅ Collaborated with technical leads to design and implement scalable API endpoints for a comprehensive user report module.
• ✅ Managed budgeting, resource planning, and delivery timelines across all phases to ensure quality and on-time execution.
• ✅ Fostered collaboration across engineering, design, and marketing to drive innovation and maintain a consistent user experience.
• ✅ Partnered with stakeholders and marketing teams to identify high-impact opportunities, optimize campaigns, and enable rapid iteration based on data insights.

Jan 2016 – Sep 2019 · 3 yrs 8 mos

• Led digital product development and go-to-market for the Skincare business within a cross-functional innovation incubator
• ✅ Led and empowered a multidisciplinary team of front-end and back-end developers, QA testers, and marketers in a complex, cross-functional environment, driving alignment and ownership.
• ✅ Delivered multiple market releases successfully, managing the end-to-end product lifecycle from roadmap creation to post-launch performance optimization.
• ✅ Defined product vision, strategy, and roadmap, ensuring alignment with business goals and consumer insights.
• ✅ Prioritized features and roadmap epics based on business value and WSJF scoring, managing an evolving product backlog.
• ✅ Collaborated with stakeholders to clarify business requirements (“why” and “what”) to enable teams to effectively deliver the “how.”
• ✅ Facilitated sprint reviews and demos, gathered feedback, and refined the backlog for continuous improvement.
• ✅ Led implementation of Adobe and Google Analytics, regularly analyzed performance data, and shared actionable insights with stakeholders through bi-weekly reports.
• ✅ Created and executed digital marketing campaigns to support product launches and maximize awareness and adoption.
• ✅ Led A/B testing initiatives to validate product hypotheses and optimize user experience.
• ✅ Communicated and influenced across the organization to ensure transparency on timelines, dependencies, risks, and mitigation plans.

Aug 2014 – Jan 2016 · 1 yr 5 mos

• Led mobile app development and delivery for enterprise-grade Android applications
• ✅ Led the Android development team, driving execution from concept to release while ensuring technical excellence and user-centric design.
• ✅ Championed engineering best practices across the team, improving code quality, maintainability, and delivery efficiency.
• ✅ Owned the end-to-end release process, coordinating with stakeholders and managing go-to-market execution for smooth rollouts.
• ✅ Collaborated with enterprise architects to make key architectural decisions that ensured scalability, performance, and alignment with organizational standards.
• ✅ Implemented the Scrum framework with bi-weekly sprints and daily stand-ups, streamlining delivery and accelerating value realization.

Jan 2013 – Aug 2014 · 1 yr 7 mos · Bangalore

• Delivery
• ✅ Owned the short-term (3-month) delivery roadmap in close partnership with the Product Manager, ensuring clarity, alignment, and timely communication across the team.
• ✅ Identified and mitigated delivery risks, proactively flagging impediments and proposing solutions to maintain smooth progress toward team goals.
• ✅ Oversaw end-to-end delivery, ensuring that commitments were met with quality and transparency.
• Technical Expertise and Excellence
• ✅ Championed engineering excellence by promoting and maintaining best practices that balanced speed and quality.
• ✅ Led hands-on prototype development and final implementation, driving innovation and feasibility validation.
• ✅ Analyzed and evaluated technical requirements, identifying optimal solutions aligned with business and technical objectives.
• ✅ Guided the team through full project lifecycles, providing technical direction and ensuring consistency with company-wide architectural principles.
• ✅ Held the team accountable for building scalable, maintainable, and aligned solutions, fostering technical ownership.
• ✅ Ensured production incidents were reviewed and resolved, with learnings captured and actions followed up effectively.

Jun 2009 – Dec 2012 · 3 yrs 6 mos · Bengaluru, Karnataka, India

• Spearheaded the design and development of innovative cross-platform mobile applications
• ✅ Led the development of mobile applications across Windows, BlackBerry, and Android, ensuring performance, usability, and consistency across devices.
• ✅ Collaborated with Product and Design teams to build user-centric features, enhancing engagement and improving overall experience.
• ✅ Promoted a culture of continuous learning by conducting monthly presentations on emerging APIs, frameworks, and libraries, helping the team stay ahead of evolving mobile technologies.