Feb 2024 – Dec 2024 · 10 mos · Bengaluru, Karnataka, India · Hybrid

• Directed brand strategy aligned with sustainability, creativity & child development.
• Led launch of eco-friendly toys, games & gifting category, including complete marketing & branding.
• Developed 360° content strategies across social media, email & blogs, boosting engagement.
• Enhanced online presence, resulting in 30% increase in conversions.
• Launched a loyalty program, increasing repeat purchase rate by 20%.
• Collaborated with Customer Delight team to enhance satisfaction via personalized experiences.
• Leveraged market insights and analytics to drive marketing strategies, product development & launches.

May 2023 – Feb 2024 · 9 mos

• Took a planned career break for parental responsibilities while staying engaged in personal development and industry learning.

Dec 2022 – May 2023 · 5 mos · Bengaluru, Karnataka, India

• Headed brand management for Lafz in Bangladesh, GCC, and India.
• Managed skincare category and premium Lafz Organix range.
• Introduced 5 new products, achieving a 19% revenue increase for the category.
• Developed and executed Go-To-Market strategy, achieving 65% increase in market penetration.
• Built category growth dashboards for sub-brands and campaigns.
• Collaborated with R&D to launch products with distinct market positioning.
• Played a central role in cross-functional collaboration across departments.

Dec 2022 – May 2023 · 5 mos

• Headed brand management for the in-house personal care and cosmetics brand, Lafz, in Bangladesh, GCC, and India. Managed the skin care category and the premium Lafz Organix range in these respective regions. Successfully introduced 5 new products in the skincare category, resulting in a remarkable 19% increase in revenue for the category. Strategically developed and implemented a Go-To-Market plan for Lafz Organix in GCC and Bangladesh, achieving a substantial 65% increase in market penetration. Created and utilized category growth dashboards for various sub-brands and campaigns, enhancing overall performance. Conducted consumer research, facilitated new product development, and devised growth and revenue strategies for both online and offline channels within the category and its respective ranges. Collaborated with R&D for the launch of new products, ensuring each had a distinct positioning in the market. Played a central role in cross-functional collaborations, demonstrating a proficiency in working seamlessly across departments and functions.

Apr 2021 – Dec 2022 · 1 yr 8 mos · Delhi, India

• NPD Projects: Handling all personal care along with grooming products across
• different categories.
• Insights study for NPD for addition of new and different products to the portfolio.
• Innovation and coming up with new trends and ideas for the product portfolio with
• insights to make it a successful product and adding excitement to the brand.
• Cross functional: Coordinating with internal as well as external stakeholders to get
• the Job done within the timelines and meeting the excitation in the dedicated
• framework.
• Agency coordination is also a part of this profile for creatives and packaging.
• Creating differential positing for each product in the portfolio to cater different
• markets and different segments of the market with empowering the brand.

Jun 2020 – Mar 2021 · 9 mos · Delhi, India

Dec 2017 – Apr 2020 · 2 yrs 4 mos · Janakpuri

• Ozone Pharmaceuticals (“NOMARKS”) is a 27 years old company with global presence, products ranging from pharma to FMCG industry
• Digital Agency Coordination & E Commerce Portals Handling - I am leading the Marketing Team with the team size of 4-5 people and assisting in consultation of Digital Team
• Creative Agency Handling - RK Swamy BBDO is the creative agency with which concerns the work from formulation to look and feel, theme decision, product name to be finalized as per the trend and packaging based on that
• Brand Management,Product Management & Development
• Marketing Schedules, Budgets ,Activities Market Study & Competitive Analysis

Nov 2017 – Apr 2020 · 2 yrs 5 mos

• Led the Marketing Team with a team size of 4-5 individuals, and provided consultation to the Digital Team, focusing on digital agency coordination and managing E-commerce portals. Played a pivotal role in New Product Development (NPD) from ideation to execution, ensuring successful product launches and market integration. Managed the relationship with the creative agency RK Swamy BBDO, overseeing the entire process from formulating ideas, deciding on look and feel, theme selection, finalizing product names in line with trends, and determining packaging based on the chosen theme. Took charge of Brand Management, overseeing product development, and managing the entire product lifecycle. Established marketing schedules, managed budgets, and executed marketing activities, ensuring alignment with company objectives. Conducted thorough market studies and competitive analyses to inform marketing strategies and make data-driven decisions.

Dec 2016 – Dec 2017 · 1 yr

• DROOM is the India's first marketplace( E comm. Site) for automobiles
• Primary, independent research inclusive of data gathering, interviewing, data processing, analysis, and report generation.
• Identified the best sources of data, extracting information from the sources, including paid databases, publications from analyst reports and from Company Reports and Websites.
• Planned and strategized for the company on the grounds of revenue generation, mergers and other valuable decisions for the company.
• Generated the reports for fund raising rounds and decisions on acquiring various companies

Dec 2016 – Nov 2017 · 11 mos

• Primary, independent research inclusive of data gathering, interviewing, data processing, analysis, and report generation. Identified the best sources of data, extracting information from the sources, including paid databases, publications from analyst reports & from Company Reports & Websites.

Oct 2015 – Nov 2016 · 1 yr 1 mo

• Understanding market structure and generating actionable insights for strategic initiatives.
• Responsible for helping the organisation on identifying, exploring, designing and executing the market research & consumer insights work to unearth the fundamental truth about consumer emotions and behaviour which can be leverage to build the product and brand

Oct 2015 – Nov 2016 · 1 yr 1 mo

Feb 2013 – Sep 2015 · 2 yrs 7 mos

• Working with Google india was a total delight and learnful experience on the payroll of Binary Semantics.Experience in managing diversified functions including: recruiting, training, project planning, setting up key process and business metrics (scope, quality, productivity, resource utilization, cost), managing project deliverable, setting up operational procedures, team evaluation models.

Feb 2012 – Feb 2013 · 1 yr

• >Achieve production volume and quality targets.
• >Recording performance against target.
• >Taking an active role within the team to ensure targets are met.
• >Achieve and maintain consistent quality standards.
• >Effective personal planning and time management.
• >Maintain a flexible and adaptable approach towards process change.
• >Adding error free data for the knowledge panel on the basis of queries.

Feb 2012 – Sep 2015 · 3 yrs 7 mos

• Worked on various projects like FMCG, fashion industry.

May 2011 – Jul 2011 · 2 mos · Inner circle M block cp

• Internship