Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India · On-site

• Recommended variables affecting consumer behaviour & analysed them to find trends in usage
• Analysed domain & dialogue specific usage for Alexa India users across EFDs to build customer cohorts
• Mapped Alexa capabilities and skills to target user cohorts to come up with marketing messaging
• Recognised 7 distinct customer cohorts using data analytics on the basis of usage patterns across channels
• Designed 8 personalised marketing campaigns to 2M+ customers with Amazon marketing channels
• Executed primary research with 10 internal stakeholders to identify the product & consumer usage
• Overlooked homepage campaigns using above findings to improve avg. campaign CTR from 7% to 9%
• Enabled display marketing campaigns to bring in increased CTR of 3+% compared to avg. rates of 1-2%
• Carried out A/B testing on Alexa app with 1/3 of them successful via Weblab with confidence level of 85%

Jan 2021 – Mar 2021 · 2 mos · Mumbai, Maharashtra, India

• Generated 10+ leads on daily basis utilising multiple sales channels and platforms for increasing product sales
• Built usage awareness amongst clients through live demonstration of product platform during sales process
• Improved organic traffic and enhanced the visibility of the platform by generating backlinks to drive growth