Priyanka Vishnoi

Creative Director

Delhi, India22 yrs 4 mos experience

Highly Stable

Key Highlights

Over a decade of experience in brand strategy.
Expert in integrated marketing and campaign management.
Proven track record of driving measurable growth.

Stackforce AI infers this person is a Marketing Leader with expertise in Brand Strategy and Integrated Marketing.

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Skills

Core Skills

Integrated MarketingCampaign ManagementBrandingMarketing StrategyBrand ManagementRetail MarketingMarketing ManagementLead GenerationMarketing Operations

Other Skills

360-degree Marketing StrategiesATL/BTL MarketingAbove the LineAdvertisingBelow the Line AdvertisingBrand DevelopmentBusiness DevelopmentClient ServicingCommunicationCross-functional LeadershipCross-functional Team LeadershipCustomer GrowthCustomer Loyalty ProgramsCustomer ServiceData-driven Decision Making

About

With over a decade of experience leading integrated marketing and brand strategies across top consumer brands, I am passionate about transforming business goals into powerful brand stories. I specialize in end-to-end brand launches, campaign management (ATL, BTL, Digital), and driving measurable growth in highly competitive markets. As Sr. Brand Lead at VLCC, I spearhead national marketing initiatives—blending traditional, digital, and experiential channels to deliver high-impact campaigns and consistent lead generation. Previously, at BIBA and Cheil, I crafted 360° marketing strategies that elevated brand visibility, formed strategic alliances, and consistently exceeded growth targets. My strengths lie in: - Strategic planning and execution across all touchpoints - Cross-functional leadership and vendor management - Data-driven decision-making and performance marketing - Building strong, collaborative teams and nurturing creative talent I thrive on new challenges and believe in the power of creativity fueled by insight. Let’s connect if you’re interested in discussing brand strategy, marketing leadership, or industry trends!

Experience

Vlcc

Sr Brand Lead

May 2024 – Present · 1 yr 10 mos · Gurugram, India · On-site

Spearheaded pan-India marketing strategies, blending ATL, BTL, and digital campaigns for new clinic launches.
Established strategic alliances, managing agency and vendor relationships for seamless execution.
Led campaigns that increased brand visibility and delivered a consistent pipeline of qualified leads.
Drove cross-functional collaboration to exceed launch targets and ROI goals.

Integrated MarketingCampaign ManagementLead GenerationStrategic PartnershipsCross-functional Leadership

Biba apparels private limited

Brand Marketing

Aug 2018 – May 2024 · 5 yrs 9 mos · Gurgaon, India

Handling all aspects of 360-degree marketing strategies.,with proven success in developing comprehensive marketing strategies. Skilled in traditional, digital, and social media marketing, branding, advertising, and PR. With a data-driven approach and strong collaboration skills, drives impactful campaigns that maximize brand exposure and drive business growth.

360-degree Marketing StrategiesBrandingAdvertisingSocial Media MarketingData-driven Decision MakingMarketing Strategy

Cheil india

Retail Marketing

Feb 2015 – Aug 2018 · 3 yrs 6 mos · Gurgaon, India

Advocate New Ideas to explore the new territories -Brand Management, Planning, Creative . Retail Marketing and Visual Merchandising,Shopper Marketing , In Store Communication/ Branding, Vendor Management

Brand ManagementRetail MarketingVisual MerchandisingVendor Management

Bop group

Marketing Specialist

Nov 2012 – Dec 2014 · 2 yrs 1 mo · Newdelhi

Handling ATL -BTL & Digital activities, Branding , Collate designing-printing,Vendor Management and Marketing Operations
Media Planning- Buying & Media Management. Hiring & management of Media Agency & ensuring healthy relationships
Channel Partner Management: Assisting sales partners and dealer network with marketing
activities for enhancing their sales performance
Manage all aspects of the vendor relationships including contracting to ensure vendors are delivering on time, within scope and on budget.
Lead Generation through Online and off line activities
Work closely with the sales’ teams to develop innovative Sales Enablement programs and materials that are compelling and drive demand / revenue generation

ATL/BTL MarketingDigital MarketingMedia PlanningVendor ManagementMarketing ManagementLead Generation

Impact marketing services pvt ltd, welspun retail pvt ltd, koutons retail pvt ltd

Marketing Professional

Oct 2003 – Nov 2012 · 9 yrs 1 mo · New Delhi- NCR

My Responsibility includes -
Brand development, Expansion of Retail presence, and Customer Loyalty Program
Manage all Retail functions like Store operations, Product launches, Visual merchandising, Marketing, New Brand introduction.
Coordinate special events and launched in store product promotions.
Comprehensive Client Servicing, Account Management, Marketing Operations for major clients
Client Portfolio: Toshiba, Bausch & Lomb, Canara Hsbc, MTS, Metlife-PNB, National Textile Corporation
Channel Management, Brand Promotions, Mass Marketing, activations
Sustained Lead Generation campaigns across media