Anushka Mirchandani

Associate Partner

Dubai, United Arab Emirates9 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in managing global influencer marketing campaigns.
Proven track record in brand strategy and digital storytelling.
Award-winning campaigns for major entertainment brands.

Stackforce AI infers this person is a MarTech professional with a strong focus on influencer marketing and brand strategy.

Contact

Skills

Core Skills

Influencer MarketingBrand StrategyDigital Marketing

Other Skills

Project ManagementDigital StrategyIntegrated Marketing360 CampaignsSocial Media MarketingContent PartnershipsCreative BriefsBrand PerformancePost Campaign AnalysisDigital StorytellingVisual StorytellingMarketing Campaign ManagementOnline Campaign ManagementBusiness Intelligence ToolsGoogle Workspace

About

I’m someone who loves making sense of the fast-moving world of social and turning it into work that actually connects with people. Over the years, I’ve worked across influencer marketing, social strategy, and brand management, partnering with creators, production teams, and clients to bring campaigns to life across beauty, skincare, FMCG, and youth-focused categories. I enjoy the mix of creativity and structure: building ideas, planning them well, and then delivering them without chaos. I’m at my best when I’m understanding what a brand truly needs, shaping the right content or creator approach, and keeping everyone aligned from brief to delivery. Whether it’s managing multi-market campaigns or tightening the day-to-day operations, I bring clarity, calm, and a genuine interest in making the work better. I like working with different kinds of people, adapting quickly, and staying curious about what’s changing in culture and platforms. At the end of the day, I just enjoy building work that feels modern, meaningful, and easy for teams to run with.

Experience

9 yrs

Total Experience

1 yr 9 mos

Average Tenure

4 yrs 6 mos

Current Experience

Aer media

2 roles

Associate Director

Promoted

Nov 2021 – Present · 4 yrs 6 mos

Led influencer-driven and digital-first brand campaigns for Garnier, enhancing product storytelling across skincare, haircare, and sun care.
Developed creative briefs and visual mood boards, ensuring alignment across digital, retail, and PR channels.
Collaborated with cross-functional teams to execute successful regional go-to-market strategies.
Oversaw comprehensive 360° activations, driving engagement through digital rollouts and in-store promotions.

Project ManagementInfluencer MarketingDigital MarketingBrand StrategyDigital StrategyIntegrated Marketing+23

Senior Manager

Nov 2021 – Jan 2024 · 2 yrs 2 mos

Socheers

2 roles

Senior Account Manager

Promoted

Jan 2020 – Oct 2021 · 1 yr 9 mos

Managed content calendars and visual strategies for Amazon Prime Music and Prime Video on Instagram and Twitter.
Translated global brand briefs into engaging local storytelling, enhancing audience connection.
Collaborated with creators and platform teams to ensure consistent brand tone across channels.
Achieved Gold at the mCube Awards for successful platform rollouts, showcasing innovative marketing strategies.

Digital MarketingDigital Strategy

Account Manager

Jan 2020 – Oct 2021 · 1 yr 9 mos

Digital Marketing

White rivers media

Senior Account Executive

Jun 2019 – Jan 2020 · 7 mos · On-site

Executed compelling campaign content and visuals for OTT platform launches, focusing on social-first formats.
Coordinated real-time coverage and influencer storytelling across digital and live activations to enhance audience engagement.
Supported influencer rollouts and creative production for lifestyle and entertainment clients, ensuring alignment with brand objectives.
Managed campaign timelines and creative approvals, achieving a seamless execution that met live engagement metrics.

Digital Marketing

Digitas india

Associate Account Manager

Apr 2018 – Jan 2019 · 9 mos

Delivered digital brand assets and product launch materials for Tata CLiQ, enhancing eCommerce and CRM engagement.
Collaborated with designers and copywriters to create compelling seasonal promotions and cross-channel campaigns.
Contributed to a significant increase in brand visibility and customer engagement through strategic marketing initiatives.

Digital Marketing

Socheers infotech pvt. ltd.

2 roles

Senior Brand Executive

Promoted

Jul 2016 – Dec 2017 · 1 yr 5 mos

Spearheaded content creation and influencer activations for fashion and lifestyle brands, enhancing brand visibility.
Coordinated shoots and managed social media scheduling, ensuring timely and engaging content delivery.
Analyzed campaign performance through detailed reporting, driving strategic improvements for future initiatives.

Brand StrategySocial Media Marketing