Srishti Soni

Business Development Executive

Gurugram, Haryana, India10 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10 years of diverse brand management experience.
Expert in Go-to-Market strategy and execution.
Proven track record in public relations and brand advocacy.

Stackforce AI infers this person is a Brand Management expert with a strong focus on B2C and B2B marketing strategies.

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Skills

Core Skills

Go-to-market StrategyBrand ManagementPublic RelationsCampaign ManagementMarket ResearchStrategic AllianceKey Account Management

Other Skills

BTL ActivationsCreativesGTM PlanPaid Media Campaign ManagementBrand AwarenessBranding & IdentityCorporate BrandingBrand ArchitectureBrand DevelopmentPress ReleasesCreative Content CreationCommunications PlanningCorporate CommunicationsEvent ManagementMarketing Campaigns

About

Passionate Brand Manager with 10 years of diverse B2C and B2B experience across industries including Automobiles, Ecommerce and BFSI. Key strengths include:- 1) Global Launch, GTM Plan and Execution, Brand Sustanance Activties: enabling business via Digital and Offline Marketing. 2) Creatives Strategy: Positioning, Planning and Execution of Thematic Shoots, Marketing Assets Creation. 3) Public Relations: Influencer Engagement, Brand Advocacy. 4) ATL(outdoor media campaigns,Print Advertisements) and BTL campaigns: Planning to Execution. 5) Internal and External Communication. 6) Educational qualifications: MBA in Marketing,IIT Dhanbad(Indian School of Mines) , B.E. RGTU University.

Experience

10 yrs 11 mos

Total Experience

2 yrs 8 mos

Average Tenure

3 yrs 7 mos

Current Experience

Royal enfield

Brand Manager - Accessories & Motorcycle

Sep 2022 – Present · 3 yrs 7 mos · Gurugram, Haryana, India · On-site

GTM (Go To Market) plan formulation, Thematic Product Shoots, Increasing aspiration levels, Product launch- Planning and Execution (Pre-launch, Launch, Post launch), Paid media campaign management, Creatives and Communication Strategy, BTL Activations

BTL ActivationsCreativesGo-to-Market StrategyBrand Management

Icici home finance company limited

Marketing Manager

Mar 2019 – Sep 2022 · 3 yrs 6 mos · Mumbai Metropolitan Region

Key Responsibility: Public Relations, Brand Management, ATL and BTL Activations
1. Public Relations
▪ Planning campaigns and publicity strategies
▪ Getting right presentation and press release
▪ Organising promotional events and exhibitions
▪Giving a detailed brief to a PR agency
▪ Choosing the media to build and sustain the good image of a company and brand through planned publicity
▪ Selection the right medium, on a case to case basis
▪ Analysing media coverage
▪ Commission and undertaking relevant market research
2. Brand Management & Communication
▪ Defining Brand Propositions, Brand values and ethics
▪ Brand Positioning and campaigns to increase brand visibility
▪ Internal & External Communication in line with brand statement
3. Planning ATL BTL Strategy and Exeution
▪ ATL campaigns - Market Identification, Segmentation, Targeting and Engagement strategies
▪ For BTL campaigns - Planning, Briefing the agencies about problem statement, then getting correct insight and ideation cracked by them. Campaign execution by branch team and BTL agencies
▪ Campaign analysis and management to ensure maximum ROI

Public RelationsBrand Management

Indiabulls ventures limited

Asst Marketing Manager

Mar 2017 – Mar 2019 · 2 yrs · Mumbai Metropolitan Region

Key Responsibilities - BTL ATL Campaigns at Pan India level for Loan Businesses"Dhani" in an Unorganised Retail Sector
1. Planning and Budgeting – BTL/ATL Campaigns
▪ Identifying and targeting new markets and new segments for better ROI
2. Campaign Execution & Management
▪ Execution and Management of BTL campaigns for real estate and stock broking/ securities business
▪ Post campaign analysis of marketing campaign; MIS for top Management
3. Vendor & Agency Management
▪ Writing creative briefs for agencies and overall agency management to achieve deliverables on time
4. Affiliate Management
▪ Managing online marketing portals/affiliates to improve marketing ROI & COCA
▪ Campaign analysis and management to ensure maximum ROI
▪ Campaign and Lead Management to find gaps and filling them for best results
Key Achievement
 Generated 20 X ROI for campaigns

Campaign ManagementMarket Research

Paytm

Strategic Alliance - Paytm Cash & Paytm Brands

May 2015 – Feb 2017 · 1 yr 9 mos · Mumbai Metropolitan Region

Key Responsibilities
1. BTL Campaigns
▪ Pan India Expansion and Activation of Paytm Payment Solutions in an unorganised retail sector
▪ Agency Management and Vendor Management ensuring in store branding
2. Key Account Acquisition and Management
▪ New client acquisitions, with targets of gross merchandising value
▪Managing Key Account for Higher GTV - number of bookings through Paytm payment gateway and wallet
▪ Manage customer life cycle and merchants issues for payments products
▪ Manage entire sales cycle from prospecting, product demos, proposal negotiation and legal formalities
▪ Key Account onboarding and Coordination with legal, finance, technical and product team
▪ Key Account Management with 50+ entities - resolving technical, financial & product queries
▪ Smooth working and timely execution/resolution of merchants issues
3. Strategic Alliance
▪ Brand activation strategies for alliances/key account in order to engage customers
▪ Helping Brands to engage customers through mobile marketing, promotional and transactional campaign
▪ Accountable for strategic alliance of top 7 corporate across industries, book size of INR 600 Crore
Key Achievement
 40+ new client acquisitions
 Built Loyalty business from early stage initiative
 Built BFSI segment across offline gratification business and converted top 3 life insurance companies

Strategic AllianceKey Account Management

Emami ltd

Trainee

May 2014 – Jul 2014 · 2 mos · Greater Kolkata Area

Analysed the top five global health care brands in OTC segment
▪ Analysed Segmentation in terms of product bucket and product positioning
▪ Analysis of characteristic features of packaging & advertising for Zandu’s OTC products
▪ Analysed 150+ television commercials to understand OTC product advertising
▪ Analysed sales and distribution in fastest growing region(east) for Zandu’s over the counter products
▪ Recommended changes in Packaging, Advertising and Sales and Distributions for OTC products