Jan 2024 – Aug 2025 · 1 yr 7 mos · Dubai, United Arab Emirates · On-site

• In addition to being the CEO, APAC and EMEA, my new role, brings added responsibilities of managing and leading Global Partnerships across the globe. Spanning key markets including the USA my ever expanding role allows me to strategize and expand operations to manage and navigate Pixis in Europe & APAC while being at the forefront of build ties with Global media conglomerates.

Jan 2022 – Jun 2024 · 2 yrs 5 mos · Dubai, United Arab Emirates · On-site

• Pixis is a global AI start-up that builds sophisticated AI infrastructure for marketing and business growth.
• My new role, entails taking over the Europe & APAC businesses to strategize and expand operations to manage and navigate Pixis in Europe & APAC.

Jun 2021 – Dec 2021 · 6 mos · Dubai, United Arab Emirates · On-site

• Currently, the CEO at Pixis, a CA-based tech company that develops accessible AI technology to help brands scale all aspects of their marketing and augment their decision-making in a world of infinitely complex consumer behavior. The company’s codeless AI infrastructure currently comprises over four dozen proprietary AI models that provide marketers with robust plug-and-play AI products without writing a single line of code.

Jul 2020 – Jun 2021 · 11 mos

• Responsible for heading Media Forum of more than top 100 advertisers in the country at Indian Society of advertisers. Largely responsible for protecting the interest of advertisers and representing advertisers POV in right forums. Working very closely with World Federation of Advertisers and multiple advertising bodies like BARC, AAAI, etc.

Aug 2017 – Jul 2021 · 3 yrs 11 mos

• As a Regional Media & Digital expert for L'OREAL, I am responsible for traditional and digital media strategy for the various competitive brands under L'OREAL like Garnier, Maybelline, L'OREAL Paris, NYX and various other professional division products ((Kerastase, Cheryl, Matrix, etc).

Dec 2014 – Aug 2017 · 2 yrs 8 mos

• As the Regional Media & Digital Head for Vodafone, I am excited and enlightened to lead the Vodafone India & SEA Digital and Offline Media Team & our agency partners to work towards delighting consumers with brand Vodafone.
• The Vodafone Group is one of the world’s largest total communications companies providing a wide range of services, including voice, messaging, data and fixed broadband. Present in 26 countries and serving over 400 Mln customers in 100 countries, Vodafone is the world leader in M2M, M-Pesa and Enterprise business.

Dec 2011 – Dec 2014 · 3 yrs

• Director - Media planning on HUL hair category brands like TRESemme, Clinic Plus, Clear Anti Dandruff Shampoo, Brylcreem and Lux Shampoo.

Jun 2009 – Mar 2012 · 2 yrs 9 mos

• Indian TV Viewership Currency for more than decade as followed by Advertisers, Agencies and Broadcasters across the country.
• As a part of S Group, I handle my set of key clients (CPG, Broadcasters, Auto, etc)
• Working with huge cross-functional databases to interpret media consumption phenomenon.

Jun 2008 – Jul 2009 · 1 yr 1 mo

• Responsible for the retail expansion of Finance & Money Malls in leading malls across the country
• Responsible for making corporate Tie Ups for the expansion of the business.

May 2007 – Jul 2007 · 2 mos

• Analyse consumer preference of the existing HDFC bank customers and their banking styles