Ishita Sawant

Founder

Bengaluru, Karnataka, India4 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder and CEO of innovative e-commerce startup.
Strong background in marketing and fashion studies.
Hands-on experience in social media and brand partnerships.

Stackforce AI infers this person is a B2C e-commerce professional with a focus on marketing and brand management.

Contact

Skills

Core Skills

ManagementEntrepreneurshipMarketingBrand ManagementSalesEvent Management

Other Skills

AdvertisingBrand DevelopmentBrand PartnershipsClient OutreachCustomer EngagementDesign ThinkingDigital MarketingEvent CoordinationFashion Industry KnowledgeInnovation ManagementLeadershipMarketing AnalyticsPitch Deck CreationPublic RelationsReport Generation

About

As the Founder and CEO of Meolaa, I am passionate about creating a unique, tactile, and multi-sensory shopping experience that will bridge the gap between sustainability and lifestyle. Meolaa is a start-up that leverages generationally relevant content and products to enable the new generation of consumers to shop with purpose, curation, and experiences. We are currently hiring generalists across domains to join me in this mission. I have a strong background in e-commerce, marketing, and fashion studies, having graduated from Northeastern University, Boston with a BSc. in International Business, with a concentration in Marketing and minors in International Affairs and Global Fashion Studies. I studied in four countries as an exchange student (England, Greece, Singapore, and France), and gained valuable insights into the global consumer behavior and trends. I also have hands-on experience in the e-commerce industry, having worked with Wayfair (Boston) and Zilingo (Singapore), where I supported organic social media strategy, PR, and brand partnerships.

Experience

Meolaa

Founder & CEO

Dec 2022 – Present · 3 yrs 3 mos · Bengaluru, Karnataka, India

ManagementLeadershipStrategyEntrepreneurshipInnovation Management

Northeastern university global experience office

GEO Peer Advisor

Jul 2021 – Dec 2021 · 5 mos · Boston, Massachusetts, United States

Peer Advisors provide front-line advising to students interested in studying abroad in one-on-one sessions at GEO.

Wayfair

Brand and Integrated Growth Marketing

Jan 2021 – Sep 2021 · 8 mos · Boston, Massachusetts, United States

Wayfair Inc. is an American e-commerce company that sells furniture and home goods. The digital platform offers 14 million items from more than 11,000 global suppliers. The company is headquartered in Boston, Massachusetts. Supported Organic Social Media, PR, and Brand Partnerships.
Managed multiple social media accounts, with more than 2 million total followers on different platforms including Facebook, Instagram, and Pinterest
Tracked follower’s engagement to find which social media posts were most popular with our target market group
Calculated which content types were most successful on each content platform (w/a variety of metrics) to determine how to better utilize them in the future
Managed financial campaigns by leading communication with external partners (American Express, Mastercard), processing cross-functional creative and legal, and assisting with ad-hoc requests from partners
Monitored Wayfair US (WFUS) and Wayfair CA (WFCA)’s media presence by tracking and compiling 1,000+ online and print media placements for company-wide end of month recaps
Conducted ad-hoc research for the Integrated Marketing team to compile competitive reports and vet influencer networks for omni-channel campaigns (WayDay)
Managed image and sample requests for WFUS and WFCA editorial contacts to secure media placements in Tier 1 outlets such as HGTV, USA Today, Style at Home, Les Idées de Ma Maison, CNN, and People.com
Collaborated on Hilton Hotels Partnership by tracking KPIs, performing ad-hoc analyses, managing live SKUs, and handling internal and external stakeholder requests
Reported marketing costs for the Consumer PR and Brand Partnerships Team on a weekly and monthly basis

Social Media ManagementPublic RelationsBrand PartnershipsMarketing AnalyticsMarketingBrand Management

Zilingo

Go To Market

Jul 2020 – Dec 2020 · 5 mos · Singapore

Zilingo is South East Asia's largest fashion & lifestyle marketplace. Providing buyers with unprecedented access to millions of products, and free-of-cost access to analytics, speedy logistics and secure payments to merchants.
Enacted on several leads by outreaching to clients all across the world through social media advertisements and warm calls to clients across South East Asia
Collaborated to create pitch decks for potential clients and generate detailed reports for existing clients

Client OutreachReport GenerationPitch Deck CreationSalesMarketing

Anomaly brands

Program Management

Jan 2020 – Mar 2020 · 2 mos · Bengaluru, Karnataka, India

An Independent Brand Transformation & Invention Company. Anomaly Brands is all about relentlessly making branding a success driver for businesses, and for brands to be loved beyond reasons by the consumer. Make brands relevant and competitive.
Conducted customer engagement marketing campaigns for clients which involved using social media tactics and latest digital marketing trends
Collaborated with the design team to reinvent logo, packaging, UI/UX and brand image for FMCG brand

Customer EngagementDigital MarketingBrand DevelopmentMarketingBrand Management

Prasad bidapa associates - india

Event Management

Jun 2017 – Aug 2017 · 2 mos · Bengaluru, Karnataka, India

Prasad Bidapa Model Management agency works towards finding and grooming some of the very best that India has to offer.
Collaborated with Prasad Bidapa, a renowned fashion designer and event planner to organize and execute fashion shoots from end to end.
Assisted with shoots for his new line ‘Aviva’ and for the Karnataka Fashion Week 2017, Which hosted designers, Bibi Russell and Abraham & Thakur

Event CoordinationFashion Industry KnowledgeEvent Management