Jan 2023 – Sep 2023 · 8 mos

Nov 2021 – Jan 2023 · 1 yr 2 mos

Apr 2020 – Nov 2021 · 1 yr 7 mos · Bengaluru, Karnataka, India

Oct 2018 – Apr 2020 · 1 yr 6 mos · Bengaluru Area, India

• Supports the Decision Management team of Citi Retail Services. Design and implement marketing campaigns for multiple CRS products
• World Strategy- MasterCard provides additional benefit for the affluent segment of the customers. Designed the reissue campaign for these segment of customers. Created a framework to ensure protect and grow for this segment, integrating them into multiple campaigns to drive engagement
• Triggers Program- Created rule based algorithm to prevent sales & balance attrition amongst customers. Implementation of this resulted in $40MM incremental sales
• Also supports the business development team within CRS to drive inorganic growth by onboarding new retailer. Standardized the analytics in BD, based on requirement gathering, centralizing data & creating reusable resources. This led to improvement in process efficiency by 66%

Jun 2017 – Sep 2018 · 1 yr 3 mos

• Marketing Team: Managing & leading a 14 member customer analytics team for the largest home improvement retail of US. Designed trigger based email campaigns for the retailer and helped them build product propensity models. Explored multiple modelling techniques while solving fuzzy problems of customer churn, identifying people likely to download mobile app etc. Also developed comprehensive tableau decision boards for measuring the effectiveness of email & direct mail campaigns. Worked on building latency & uplift models for the catalogue campaigns and creating a dashboard in order to understand customers who purchase Smart Home products.

Sep 2015 – Jun 2017 · 1 yr 9 mos

• Merchandizing Team: Worked with the assortment planning team of the largest home improvement retail in US. Used clustering algorithm to group stores based on the customer purchasing attributes and location in order to recommend the best stores that should be considered for converting them into PRO stores. Analysed SKU demand to recommend appropriate unit of products that needs to be present in each shelf of the PRO store
• Video Analytics Team: Recommend change in the position of the check-out counters analysing the wait time of customers and queue length for the various days in a week
• Collaborated with the credit services team to analyze their problem of declining rate of aquiring new customers. Generated insights and built look alike model to identify the right set of customers who are most likely to open credit card account

May 2014 – Jul 2014 · 2 mos · Jamshedpur Area, India

• Did a project on calibration of tools and fixtures for prima automated line manufacturing

May 2013 – Jul 2013 · 2 mos · Bengaluru, Karnataka, India