Anapurna M.

Co-Founder

India7 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Led product innovation in multiple startups.
Co-founded award-winning ed-tech startup.
Expert in product management and development.

Stackforce AI infers this person is a Product Management expert in MarTech and EdTech sectors.

Contact

Skills

Core Skills

Product ManagementTechnical LeadershipSoftware Project ManagementTechnical Solution DesignProduct DevelopmentBusiness DevelopmentPoint Of Sale (pos) SystemsJava

Other Skills

API DevelopmentAlgorithmsC#C++Client RelationsCore JavaCross-functional Team LeadershipCustomer OnboardingCustomer Value ManagementDatabase Management System (DBMS)Digital MarketingEvent ManagementEvent PlanningJ2EE Web ServicesJenkins

About

Completed bachelor of technology in Electronics & Communication Engineering from MNNIT, Allahabad with 7+ years of experience working across multiple startups. Skilled in product innovation, product development, software development lifecycle, software project and people management. Currently, working in a mar-tech startup as Head of Product. I have also founded a startup named Mentorbrick in the ed-tech space which was my first launched product which got selected for the semi-finals of GESAwards 2020 among the most promising Ed-Tech products of the year. Global Edtech Startup Awards ( GESA 2020) is initiated by MindCET- EdTech Innovation Center (Israel). At Mentorbrick, I had been handling a team of people from top Indian pedigree colleges. I was also shortlisted by Entrepreneur First for their October 2022 cohort. Building amazing product solutions is my USP :) Please feel free to reach out to me at mongaanapurna@gmail.com.

Experience

Flynt.social

Partner & Product Head

Feb 2024 – Present · 2 yrs 1 mo · Delhi · On-site

Reporting to the CEO & directed the product & tech vertical at Flynt Social
Technologies, building the function from inception.
Successfully ideated and launched cutting-edge web apps for brands and creators.
Led the integration of first-party API data for influencer campaign insights,
discovery, and third-party campaign management.
Managed a diverse team of designers, PMs, software engineers, ML specialists & UX
researchers to achieve organizational goals.
Spearheaded the research & execution of a backend search-engine for influencers.
Reduced development costs by 60% through strategic hiring.
Used customer insights, competitor analysis and brand feedback to inform feature
prioritization and development.
Oversaw end-to-end product launches, ensuring cross-team alignment,
stakeholder communication, and market readiness.
Managed and groomed the product backlog, prioritizing features and
enhancements based on end-user needs and business impact.
Successfully implemented CPaas integration into the product for SMS functionality.
Spearheaded development of AI/ML features for sentiment analysis, audience
overlap & insights along with post optimization.

Product ManagementProduct DevelopmentUser Interface DesignTechnical LeadershipAPI DevelopmentStrategic Planning+3

Sp jain center of management

MBA (Executive) Student

Jul 2022 – Dec 2023 · 1 yr 5 mos · Singapore · On-site

Completed the flagship Exec MBA Program by SP Jain along with a mandatory internship. Worked on the following global immersion project:
AI Customer Profiling for Full-Life-Cycle IT Product Management: Conducted qualitative
research by interviewing AI experts and submitted a detailed report providing the most relevant softwares to be used for customer profiling at various stages of the IT Product lifecycle.
Completed two industry interface projects:
➢ Innovative Go-To Market strategy for General Motors (GM) Middle East Operations: Analyzed the GM
business, identified the target market, analyzed the market demand & competition and provided a GTM
plan for launching Hummer EV in Dubai.
➢ Go-To Market plan to migrate CentOS customers to RedHat Enterprise Linux OS: Analyzed the
competitive landscape for CentOS, identified the main advantage of RHEL over CentOS for customers
through qualitative interviews and devised a GTM plan to facilitate the migration process.
Core Courses: Consulting Capabilities & Skills, Consulting for Digital Transformation, New Venture consulting, Fintech & Technology Innovations, Digital Marketing & Analytics, Strategy Focused Organization, Data Analytics for Insights & Decision Making and Change Management.

Addverb

Senior Manager, Software Products

Oct 2021 – Jul 2022 · 9 mos · India

Worked closely with the Chief Information officer (CIO) to define and align software product roadmaps with business goals.
Collaborated with cross-functional teams including business, product and engineering to drive product development & ensure seamless execution using tools such as Jira, MS Projects and MS teams.
Successfully led the implementation of Warehouse Control System ( WCS) software solutions.
Crafted and presented detailed product roadmaps, business cases and technical solution design to senior leadership and clients.
Identified and resolved inefficiencies in product development workflows to enhance delivery timelines.

Software Development Life Cycle (SDLC)Technical Solution DesignSoftware Project ManagementClient RelationsCross-functional Team Leadership

Mentorbrick

Co-Founder & CPTO

Sep 2020 – Aug 2021 · 11 mos · India

Spearheaded the design, development and deployment of Mentorbrick’s core platform including overseeing UI/UX design to create an intuitive user interface for website and mobile applications.
Implemented key features to enhance user engagement such as mentor onboarding & seamless mentorship session management.
Strategized and executed outreach programs by organizing webinars to drive user adoption & expand platform visibility.
Awarded semi-finalist status at Global Ed-Tech Startup Awards organized by Mind-CET, Israel.

Product DevelopmentBusiness DevelopmentResource ManagementSoftware Development

Pine labs

Module Lead - Software Product

Jan 2020 – Aug 2020 · 7 mos · Noida Area, India

Developed the controller logic within EPOS (Electronic Point-Of-Sale) application resulting in higher
profitability and increase in customer base by 5 lakhs in 6 months.
Evaluated project requirements and developed software that surpassed business expectations.
Orchestrated efficient large-scale software deployments including testing features and correcting code.
Successfully implemented the payment refund functionality within the EPOS application.

REST APIsPostgreSQLPoint of Sale (POS) SystemsJenkinsSpring BootJava+1

Moglix

Software Engineer

Feb 2019 – Jan 2020 · 11 mos · Noida Area, India

Part of the team that developed iCAT( Intelligent Contract Automation Tool) - a Java based application
which was awarded the BW Business World Digital India Awards 2019 for transforming Unilever's procurement contracting process.
Involved in code Analysis, Technical Design and Technical Documentation.
Managed production issues for iCAT which increased customer satisfaction ratings by 60%.

Spring BootJava

Avizva

Technology Associate

Jul 2016 – Jun 2018 · 1 yr 11 mos · Gurgaon

Worked on PO Lite Application Re-Architecture and Crowley Online Services(COS) portal for a leading U.S based Logistics Service provider.
Was part of a small team which helped convert a big client by optimizing code flow in existing POLite application and making it more robust.
Revised, modularized and updated old code bases to modern development standards, reducing operating costs by 60%.
Lead a 5 member team to resolve customer issues and fix production issues proactively.

C#Java

Sandisk®

Summer Intern

May 2015 – Jul 2015 · 2 mos

Development of an ASP.NET/C# based dynamic web application titled "Unified Dashboard" that consisted of using Visual Studio as an IDE and SQL Server Management Studio(SSMS) to work with databases.

Bharat heavy electricals limited

Summer Intern

Jun 2014 – Aug 2014 · 2 mos · Gurgaon, India

Summer Internship in BHEL ASSCP(Amorphous Silicon Solar Cell Plant) on Plasma Enduced Chemical Vapour Deposition (PECVD) technique and Robotic Temperature Sensing Device for PECVD.

Hp

Summer Intern

Dec 2013 – Dec 2013 · 0 mo · Noida

Project on Embedded Systems and Robotics wherein we:
1. Developed a sound understanding of ATMEGA series of microcontrollers.
2. Learnt how to work on CVAVR and AVR studio softwares
3. Implemented USART,SPI and DTMF module.
4. Implemented the use of switches.
5. Implemented a digital clock, counter, stop watch, buzzer and various small projects.