Nov 2018 – May 2023 · 4 yrs 6 mos · Noida Area, India · Hybrid

• As a Senior Product Designer at CareerBuilder, I'm responsible for designing intuitive and visually appealing mobile and web interfaces. I conduct thorough research, generate innovative ideas, and translate them into tangible deliverables like wireframes, prototypes, and style guides. Collaborating closely with Product Owners, UX Leaders, and Developers, I ensure a deep understanding of project requirements and provide valuable guidance throughout development. My work spans user research, ideation, wireframing, prototyping, and style guide creation, consistently delivering high-quality designs that meet user needs and business objectives.
• Key Achievements:
• Led the redesign of CB.com (Job Seeker), boosting new job-seekers by 20% and reducing bounce rate by 15%.
• Conducted extensive user research and usability testing, streamlining the user flow and decreasing user drop-off by 30%.
• Presented design concepts and solutions to stakeholders, effectively communicating design rationale and gaining buy-in.
• With expertise in user-centered design principles and staying abreast of industry trends, I consistently deliver successful design solutions. My collaborative nature and effective communication drive the progress and success of each project.

Apr 2017 – Aug 2018 · 1 yr 4 mos · Noida Area, India

• During my tenure at "Network 18," I had the opportunity to collaborate closely with key stakeholders, including the Senior Product Manager, Business Head, Chief Product Officer, and Senior Development Manager. This collaboration enabled me to gain a deep understanding of the company's business goals and the technical capabilities required for successful development.
• My primary responsibility involved comprehending the target audience and their specific needs, desires, and goals for our products. By empathizing with their pain points, I was able to propose effective design solutions. To gain valuable insights into user behavior, I utilized analytics tools such as Google Analytics and Hotjar, allowing me to make data-driven design decisions.
• I worked on several noteworthy projects, such as the complete revamp of the News18 Hindi mobile application from scratch, enhancing the user experience of key flows in the News18 English platform for both mobile and desktop, as well as projects like Money Control and various regional websites.
• My design process initiated with engaging key stakeholders to understand the business objectives and technical constraints. This initial phase was followed by thorough research, ideation, wireframing, prototyping, designing, testing, and ultimately delivering comprehensive design handoffs to the development team. This holistic approach ensured that our designs aligned with the business goals while also meeting the needs of our target audience.
• Throughout these projects, I demonstrated strong communication and collaboration skills, effectively bridging the gap between business requirements and design solutions. By integrating user feedback and iterating on designs, I consistently delivered high-quality user experiences that exceeded expectations.

Jan 2015 – Apr 2017 · 2 yrs 3 mos · Gurgaon, India

• At Aspiring Minds, a product-based company renowned for its flagship product 'AMCAT'—the world's most widely-taken employability test—my responsibilities revolved around understanding user behavior, needs, and requirements. I achieved this through conducting user research and usability testing. By gaining valuable insights, I was able to provide optimal design solutions that spanned the entire product development process—from conceptualizing feature ideas to sketching, wireframing, testing, and ultimately creating visually appealing designs.
• In addition to the AMCAT test, I also worked on the development of an online course platform that offered monthly and yearly subscription options. This platform catered to both mobile and web users, ensuring a seamless user experience across all platforms.
• By applying my expertise in user-centered design principles and leveraging my understanding of user behavior, I contributed to creating intuitive and engaging interfaces for both the AMCAT test and the online course platform. This involved translating user insights into effective design solutions that met the needs and expectations of our target audience.
• Throughout this process, I collaborated closely with cross-functional teams, including product managers, developers, and stakeholders, to align design solutions with business goals. I consistently aimed to deliver designs that provided a positive and enjoyable user experience, thereby enhancing the overall product offering of Aspiring Minds.

Mar 2014 – Dec 2014 · 9 mos · Noida

• During my tenure at DMI, I played a crucial role in the pre-sales team, where my primary responsibility involved understanding client requirements and identifying their pain points. This deep understanding enabled me to design compelling proof of concepts (POCs) that effectively showcased our solutions and addressed client needs. I took great care to present the POCs in a visually appealing and professional manner, ensuring they were easy to comprehend and compelling to potential clients.
• To achieve this, I heavily relied on thorough research and analysis of the client and their specific industry. This research allowed me to gather valuable insights and leverage them to develop innovative design solutions. I embraced an iterative design methodology, constantly refining and improving the POCs based on feedback and insights gained during the process.
• Collaboration with the pre-sales team executives was essential in effectively communicating the value proposition of our solutions to clients. By providing comprehensive and well-designed POCs, I facilitated the team's ability to convey the business opportunity to clients and drive successful sales outcomes.
• Throughout this process, I demonstrated a keen attention to detail, a strong understanding of client pain points, and an ability to translate complex concepts into visually engaging presentations. By combining research-driven insights with design expertise, I played a pivotal role in capturing and maximizing business opportunities for DMI.

Oct 2011 – Nov 2013 · 2 yrs 1 mo · New Delhi Area, India

• In my role as a Design Lead, I assume the responsibility of mentoring and managing a team of 5 to 10 members. I provide them with guidance and support to overcome conceptual and technical design challenges, ensuring they have access to the best possible solutions.
• Additionally, I am actively involved in shaping the UI/UX design strategy for various components, including landing pages, inner webpages, and user buying guides. By leveraging my expertise in user-centered design principles and staying up-to-date with industry trends, I contribute to creating engaging and effective design solutions.
• As a mentor, I offer guidance and constructive feedback to team members, fostering their professional growth and promoting a collaborative work environment. By nurturing their skills and supporting their development, I help the team deliver high-quality designs that align with project objectives and meet user needs.
• Throughout these responsibilities, I uphold a professional and proactive approach, ensuring efficient collaboration within the team and effective communication with stakeholders. By integrating user feedback and employing a user-centric mindset, I strive to continuously improve the overall design process and deliver exceptional user experiences.