Akanksha Sharma

Performance Marketing Manager

Bengaluru, Karnataka, India3 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Expert in crafting strategic storytelling for C-suite executives.
Proven track record of increasing engagement through social media campaigns.
Strong background in both B2B and B2C marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C strategies.

Contact

Skills

Core Skills

Social Media StrategyContent MarketingDigital MarketingBrand Strategy

Other Skills

Analytical SkillsAnalyticsAttention to DetailAutomationCommunicationCommunity EngagementContent CreationContent DevelopmentContent StrategyContent WritingCopywritingCreative WritingCustomer Relationship Management (CRM)Digital StrategyEmail Marketing

About

I’m a marketing professional with 3+ years of experience in social media, branding, and community-led campaigns. My journey into marketing wasn’t planned; rather, it was instinctive. I’ve always been drawn to stories, culture, and the psychology behind what makes people connect with a brand, and that curiosity gradually became my career. Over the years, I’ve worked across both B2C and B2B spaces, driving content and campaigns that resonate. I’ve collaborated closely with founders, led monthly strategy calls, built communities from scratch, and helped shape the digital voice for early-stage brands. My strength lies in balancing execution with intention, understanding not just what we’re saying, but why it matters to the people we’re saying it to. Lately, my work has evolved to focus more on strategic alignment and storytelling at the leadership level. For C-suite executives and founders, I craft thoughtful, insight-led content systems that build influence without losing authenticity. The process is structured yet personal: starting with a 1:1 positioning workshop to define POV, audience, and themes, followed by weekly ghostwritten posts tailored to their voice. All content is compliant and confidential, with NDAs in place, brand-safe, and zero risk. My long-term pivot is towards brand strategy, because that’s where I come alive. I love working across teams, spotting patterns in audience behavior, and building creative systems that turn brand thinking into real-world impact.

Experience

Superstrat labs

Social Media Strategist | Strategic Storytelling Partner

May 2024 – Present · 1 yr 10 mos · Bengaluru, Karnataka, India

Lead end-to-end social media strategy, execution, and performance reporting for multiple B2B SaaS clients.
Support C-suite clients with structured personal branding systems, including 1:1 positioning workshops, ghostwritten content tailored to their voice, and insight-led posts with an executive polish and provide monthly analytics reports tracking reach, influence, and engagement.
Conduct monthly 1:1 strategy calls with founders to align on goals, product updates, branding direction & messaging.
Drive community building and engagement from both brand and founder profiles, focusing on ICP targeting.
Create monthly content calendars using AI tools and designed visual assets in Canva.

Social Media StrategyPerformance ReportingPersonal BrandingContent CreationCommunity EngagementAnalytics+1

Brandshark

Digital Marketing Executive

Aug 2023 – May 2024 · 9 mos · Bengaluru, Karnataka, India

Strategized and executed SEO, social media, and email marketing campaigns for a diverse portfolio of B2C, D2C, and B2B clients.
Developed content calendars, scripts, and captions for LinkedIn, Instagram, and Twitter; coordinated brand-aligned video shoots and collaborated with designers to bring them to life.
Ideated, shot, edited, and posted high-performing Instagram Reels, one reaching 472K views and generating 2K new followers in 2 days; another garnered 103K views and added 1K followers organically.
Delivered SEO-optimized articles; conducted keyword research, updated website content based on performance insights, refreshed content per evolving keyword strategies, and made backend changes on WordPress and Shopify.

SEOSocial Media MarketingEmail MarketingContent DevelopmentVideo ProductionDigital Marketing+1

Immigration hotspot - australian migration experts

Digital Marketing Executive

Aug 2022 – May 2023 · 9 mos · Gurugram, Haryana, India · Hybrid

Implemented social media marketing strategies, resulting in a follower growth increase from 19,802 to 22,000 across all platforms.
Conducted webinars on Zoom, increasing qualified leads from 2,824 to 5,290 and boosting lead conversion rate from 5% to 15.04%.
Collaborated with the design team to create engaging content, establishing and promoting the organization's brand image.
Implemented paid ad campaigns on Facebook and Instagram for lead generation and traffic.
Implemented email marketing strategy resulting in increased open and click rates of 44% and 3.6% from 30% and 2.5% respectively
Crafted news articles on Australian Immigration updates for the website, incorporating targeted keywords.
Reporting on ongoing paid ad campaigns, assessing customer behaviors, usage, and spend for accurate outcome evaluation.
Compiling weekly and monthly marketing metrics reports, covering email marketing, live webinars, content marketing, and other efforts.

Social Media MarketingWebinarsLead GenerationEmail MarketingContent WritingDigital Marketing+1

Sushma's kitchen

Brand & Marketing Strategist

Jan 2022 – Jun 2022 · 5 mos · Gurugram, Haryana, India · On-site

Determined business plan, mission statement, and vision of self-owned Cloud kitchen
Achieved a reach of 22.4k in one month on Instagram organically
Highest Engagement Rate of 48% organically on the best performing post

Brand StrategySocial Media MarketingContent CreationDigital Marketing