Mar 2024 – Present · 2 yrs 2 mos · Gurugram, Haryana, India

Oct 2022 – Feb 2024 · 1 yr 4 mos

May 2022 – Sep 2022 · 4 mos

Oct 2021 – Feb 2022 · 4 mos · Gurugram, Haryana, India

• Coordinated between different stakeholders in addition to onboarding leading manufacturers PAN India for the Digital BU Foods
• Analysed marketing strategies and campaigns for upcoming product category launches for the D2C segment
• Spearheaded the market research and pre-launch of Fittify Peanut Butter

Apr 2021 – Jun 2021 · 2 mos · New Delhi, Delhi, India

• Extensively studied the market to provide solutions for a live problem statement for the business division
• Responsibilities and tasks undertaken but not limited to were, competitive analysis, secondary market research, on-field primary research in Gurgaon, curating ATL and BTL Marketing strategies, spearheading coordination, growth estimation, product portfolio analysis

Jan 2020 – May 2020 · 4 mos · Gurgaon, India

• • Worked as a Business Technology Analyst to collaborate with teams on various technologies to provide solutions to the client in focus

Feb 2018 – Mar 2019 · 1 yr 1 mo · Chennai, India

• Led a team of 45+ core members and 400+ team members to organise SRMIST's National Level Techno-Management Fest, Aaruush
• Garnered patronages of Ministry of Electronics and IT (GOI), Skill India, Digital India, SAYEN, CEE
• Received accreditations for 10+ coveted organisation including IEEE, IET, OSA etc
• Anchored 10+ events in Asia's Second Largest Auditorium
• Organised and executed with finesse the Emcee Training Workshop with a record participation of 500+ students on campus to help students overcome the fear of public speaking to emerge as confident speakers

Oct 2016 – Sep 2017 · 11 mos · Chennai, India

• Led the Corporate Strategy and Implementation team of Aaruush, with a primary focus on the sales vertical crafting strategies to increase sales of workshops, events, Aaruush nights, etc.
• Mentored 200+ junior members in the art of sales and marketing while setting new milestones as a team and establishing new targets for forthcoming teams
• Curated content for social media platforms and assisted the core team in garnering the prestigious UNESCO patronage for the fest

Nov 2016 – Jan 2017 · 2 mos · Gurugram, Haryana, India

• • Performed an extensive market research about emerging technological trends applicable in the international hospitality industry which can be incorporated in the existing network of hotel chains

Oct 2015 – Apr 2017 · 1 yr 6 mos · Chennai, India

• Pioneered the first edition of MozoFest'16, a techno-business free for all fest of SRMIST
• Conducted 10+ events under the club leadership and managed all communication within the team in addition to marketing communication for the fest and events conducted around the year

Oct 2015 – Feb 2017 · 1 yr 4 mos · Chennai, India

• • Worked in the Delegate Affairs team at SRMMUN, managing 20+ committees and councils with over 700+ delegates participating in the conference every year for both SRMMUN'16 and SRMMUN'17