Feb 2021 – Oct 2021 · 8 mos · Bengaluru

• I am tasked with growing the brand in South Asia and building thought leadership in this space. I get involved in organising thought leadership conferences, work on customer engagement ideas, build strategies for one-to-many outreach programmes, work on creating mind spaces, oversee alliances and look forward to building long-term relationships at multiple levels.
• Some of the skills that I have used in this role include - marketing automation through Pardot, email campaigns, strategic planning, events and thought leadership conferences, blogs and articles.

Jul 2020 – Feb 2021 · 7 mos

• In my current role, I manage a portfolio of Content and Technology Solutions, primarily from the business and functional consulting end. The portfolio spans across:
• a. eLearning Solution Design
• b. Integrated Learning Solutions as per UDL Principles
• c. Learrning Management System
• d. e-Textbook Distribution Solutions
• e. eCommerce Solutions

Apr 2018 – Jul 2020 · 2 yrs 3 mos

• I spearhead the business growth of a new elearning and content practice in the organisation:
• i. Internal and external marketing of the vertical involving
• ii. Content marketing through creation of ebooks, whitepapers, and industry articles published as owned media as well as on industry forums and driving PR in national dailies.
• iii. Exploring and representing the organisation in industry forums, using speaking opportunities in events such as L&D Leadership Summits to drive thought leadership of the organisation
• v. Recruiting and developing the business development team for Mumbai and Delhi.
• vii. Actively pursuing new business development and closure of deals.
• viii. Driving R&D around new forms of storytelling using VR, AR and MR and driving new business acquisition around them.
• viii. Building and managing alliances with industry partners, Digital solutions firms, vendors, channel partners in driving the business.
• ix. Mentoring new team members in instructional design and content creation across mixed reality mediums.
• x. Working with the operations and support teams for all RFPs and tendering efforts

May 2015 – Mar 2018 · 2 yrs 10 mos

• As the Head of Strategic Marketing, I looked after:
• i. Creating the brand positioning for different verticals along with the brand extensions.
• ii. Product planning for new product development and driving alliances and business acquisition around them. End to end product implementation of an Enterprise Book Platform in partnership with a major publishing house.
• iii. The development and implementation of promotional and client education campaigns around new services and products through
• iv. Search engine optimization
• v. Paid online campaigns – through Linkedin ads and Google Display Network.
• vi. Web presence strategy
• vii. Content Marketing
• viii. Driving event and forum presence – across India, US and Germany (such as Frankfurt Book Fair, Auspack, Digital Book World, etc.)
• ix. Creating a practice for sourcing and addressing RFPs.
• x. Building alliances and partnerships.

Jan 2013 – Feb 2015 · 2 yrs 1 mo · Kolkata

• Brotherhood Technologies was a startup invested in by the ABP Group and promoted by its owners. It attempted to create a social media platform built around common purpose called Mevero.com. My role was
• Overseeing the setting up of the startup including legal clearances, finance and non technical operations with direct reporting to the CEO.
• Creating the marketing roadmap and driving digital adoption of the platform – through pre-release marketing campaigns over Paid search, SEO, Facebook ads and targeted segment focused influencer marketing.

Sep 2011 – Jan 2013 · 1 yr 4 mos · Kolkata

• ABP Group is Eastern India’s largest media conglomerate with brands like Anandabazar Patrika, The Telegraph, Fortune and ABP News Network
• Managing all aspects of the brand including – brand spends, consumer research (quantitative & qualitative), brand positioning, new product launches, regular marketing campaigns and advertiser funded campaigns. Implemented the largest integrated brand campaign for the flagship newspaper.
• Creating advertiser funded properties for monetization. Created the largest AFP for Union Bank of India spanning 6 months and with over INR 6.5 Cr in spends.

Apr 2010 – Mar 2011 · 11 mos · Kolkata/Mumbai

Jun 2009 – May 2010 · 11 mos · Kolkata/Mumbai

• This was the early stages of solution selling - and the role involved not just presenting integrated solutions but also introducing the effectiveness of integrated solutions through consumer studies, case studies and international best practices.

Jun 2009 – Sep 2011 · 2 yrs 3 mos · Kolkata/Mumbai/Delhi

• One of the largest radio networks (92.7 Big FM ) with 46 stations, RBNL also ventured into vernacular television with Big Magic. I joined as a Brand Solutions Manager and grew to be a Senior Manager of Brand Solutions here.
• My role involved the following:
• Creating revenue focused brand solutions for client brands using integrated marketing approaches covering brand research, communication planning, radio and television programming integrations, event planning and strategic planning. Increased station revenue by 6X every month using solution focused approach.
• .

Jun 2008 – Jun 2009 · 1 yr · Kolkata Area, India

• Bates 141 (now Bates Chi and Partners) is one of the largest advertising agencies and a part of the WPP Group.
• My role involved
• Managing brand planning and advertising duties for Star TV and ITC Cigarettes (Gold Flake and India Kings). We launched Bengal’s largest entertainment TV channel – Star Jalsha.
• Creating launch campaigns, creative strategies, product launch strategies and annual brand plans for these specific accounts.

Apr 2008 – Jun 2008 · 2 mos

• Tata Interactive Systems (now MPS Interactive) is India’s oldest eLearning firm working across 30 countries in the field of elearning and learning solutions. I joined as a Content Specialist and grew to become a
• My role involved
• Managed several major international accounts as a project manager and an instructional designer such as Mckinsey & Co. ( an account that was with me for 2 years), Orange, GE, Bristol Myers Squibb, Bosch, Florida Virtual School, Cigna, Caterpillar, etc.
• Managed P&L of projects.
• Designed instructional design for several accounts which were later implemented as successful elearning courses.
• Mentored and trained a team of instructional designers.
• Mentored cross functional teams in building successful projects in the eLearning space.

Apr 2006 – Mar 2008 · 1 yr 11 mos

• In my role as a Lead Content Developer, I looked after several facets including:
• 1. Training needs assessment of the client
• 2. Instructional Design of possible training solution with the scope
• 3. Management and review of the project from and instructional perspective.
• 4. Client interactions and feedback of the project.
• 5. Training and induction of new organisational members.

Dec 2004 – Mar 2006 · 1 yr 3 mos

• During this period at Tata Interactive Systems, I used to look after:
• 1. Designing training solutions
• 2. Driving visualization sessions for instructional effectiveness
• 3. Review and QA
• 4. Developing content as per Bloom's Taxonomy levels 1 to 3.

May 2004 – Dec 2004 · 7 mos

• After completing my stint at UNICEF I had joined Riddhi Management Services as a Consultant (Communications). RMS was an active partner to UNICEF in a number of nutrition initiatives and worked closely with the government of India and West Bengal. I took care of the corporate communication strategies of the company by creating proposals, meeting clients and looking at possible partnerships.

Apr 2003 – Feb 2004 · 10 mos

• This was my first formal job after leaving university. Prior to this, I had done a few short term assignments for UNICEF and CARE. My responsibilities under this role included travelling to fields and creating research oriented case studies on the social communication campaigns on Pulse Polio and Routine Immunisation programmes. I also took part in campaign planning and communication material designs.