Jul 2021 – Jan 2024 · 2 yrs 6 mos

• Ownership of digital and performance marketing (Google Ads, Facebook/Instagram, LinkedIn, Brand, Programmatic, publishers) across all product categories at Whirlpool
• Managing digital brand campaigns across channels. Launched Front Load Washing Machine Campaign at PAN India.
• Build up the Affiliate model for Whirlpool & scaled the program for D2C channel.
• Collaborate with product team, category marketing teams, technology teams and others to create GTM and CRO strategies
• Custodian of Corporate Program with reference to the promoting, progress and monitoring of program
• Plan and deliver on retention targets (CLV) within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Managing D2C marketing strategy by strategically and effectively using various marketing media.
• Managing & increasing the engagement on D2C website via Adobe Targets.

Sep 2019 – May 2021 · 1 yr 8 mos · Gurugram, Haryana, India

• Handling different clients across different categories like Oracle, Luxottica Group (Rayban, Oakley, Vogue), Big Muscles Nutrition, GSK, Aviva Insurance, Honeywell, & NIIT University.
• Developing, executing, and optimizing cutting-edge digital campaigns from Planning to launch.
• Working cross-departmentally to align campaign strategies and goals across the organization.
• Defining, measuring, and evaluating relevant paid media KPIs.
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media.
• Conducting in-depth keyword and website research, ad grouping and audience targeting.
• Strong experience with social ad platforms such as Facebook, LinkedIn, and Twitter.
• Detailed report creation for paid campaigns.
• Understanding of Google Analytics and Google Tag Manager.

Feb 2019 – Jul 2019 · 5 mos · New Delhi Area, India

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Design, build and maintain our social media presence across different platforms like LinkedIn, Twitter, Facebook & Instagram
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative Digital growth strategies for different Industries.
• Plan, execute, and measure experiments and conversion tests
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.

Apr 2017 – Jan 2019 · 1 yr 9 mos · Noida Area, India

• Handling the digital marketing domain, especially paid marketing on various social media channels, Google Adwords, social media marketing, SEO, SMO.
• Making strategies for clients and implementing the best possible manner.
• Looking over optimizing the in-house new and existing projects and analyzing & applying new strategies to increase overall ROI.
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.

Jan 2016 – Mar 2017 · 1 yr 2 mos · New Delhi Area, India

• The Frinter is basically into the Printing + ads en-roots from the UK. It's a new concept, introducing in India, which can be for the next generation. Frinter takes the cost out of printing, by providing free printing, subsidized by discount vouchers that appear on the back of each printed page. We’re committed to offering free printing services to our rapidly growing community, simultaneously, offering our advertising partners the opportunity to engage in a cost-effective and meaningful way with their target audiences.
• Talking about my role its more towards Digital Marketing role
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise Brand awareness.
• Doing Campaigns through different mediums like FSA, FMA, FEA, FUA.
• Implement the BTL activities.

Jan 2016 – Jul 2016 · 6 mos · New Delhi Area, India

• Webaroo Gupshup Technology is a very renowned company in sms service industry.
• Key focus is on
• Achieving sales targets through acquisition of new clients and growing business from existing clients
• Maintain customer relationship and provide them better quality and trustworthy services.
• Work closely with Gupshup team to manage sales and provide a new dimension to the organisation.
• Doing Campaigns for clients in PAN India.
• Developing a database of qualified leads through referrals, telephone canvassing and cold calling.

Sep 2015 – Dec 2015 · 3 mos · New Delhi Area, India

• Project is all about Cars portals, its a startup firm whose main aim is to deliver its customer best value and addresses the touch point of the customer in terms of research, finance, insurance, service, selling old car.
• My role: -
• Planning and executing the launch of digital media platforms for by benchmark with competitor’s strategies.
• Structuring and measuring tests for various media channels.
• Support online Brand Marketing initiatives

Aug 2015 – Aug 2015 · 0 mo · Virtual

• Its a kind of promoting the website and execute social media strategy online which will help the company to generate potential customers.

Apr 2015 – Jun 2015 · 2 mos · Netaji Subash Palace

• To evaluate vendors for local search engine - Just Near and to know the Pros and Cons of local search industry
• Conducted primary and secondary research to know the consumer behavior while customer mapping for JustNear
• Recommended the organization to work on - Geo location factor

Feb 2015 – Mar 2015 · 1 mo · Vasant Vihar, Delhi

• To understand and address various features of the product, and provide consumer insights for the same.

Jan 2015 – Jan 2015 · 0 mo · Vasant Vihar

• "Meraki" is an entrepreneurial event conducted by FIIB college. It was conducted by me and my team and it had successfully be done and generate some ideas from new entrepreneurs. It is a platform for entrepreneurs to showcase their ideas to get handsome revenue from capital ventures.

Sep 2014 – Sep 2014 · 0 mo

• Analyzed the working and competitive landscape of the Indian pocket friendly café’s
• Learnt to strategize and prepare the marketing plan of [V]spot Café Bar

Aug 2014 – Aug 2014 · 0 mo

• Collected and analyzed questionnaires to understand consumer’s needs and what motivated them to buy the product
• Recorded and evaluated personal interviews with retail outlet salespersons and consumers of the product in Delhi and analyzed the concepts of branding by Graphical Representation of results