Aug 2024 – Jul 2025 · 11 mos · Mumbai, Maharashtra, India · On-site

• As VP & Head of Product at Pepperfry, India’s largest furniture and home marketplace, I lead the product charter across our digital storefronts (web & app), Assisted Buying (internal sales team) and 150+ Studios (offline experience centers), and the complete supply chain ecosystem—including inbound logistics, warehousing, and last-mile delivery. My role centers on product-led growth, defining and executing product strategy to drive customer delight and operational efficiency.
• I work closely with engineering, design, category, and operations teams to deliver high-impact solutions across conversion funnels, omnichannel journeys, logistics tech, and post-purchase engagement.
• A key part of my current focus is improving conversion funnel to provide differentiated shopping experience to the end customers thereby improving revenues.
• I thrive on building high-performance teams, solving complex customer problems, and delivering tech-driven innovation at scale. My goal is to craft intuitive, scalable products that strengthen Pepperfry’s leadership in the furniture industry while creating meaningful value for customers and stakeholders.

Jan 2022 – Aug 2024 · 2 yrs 7 mos · Bengaluru, Karnataka, India

• Handling core experience funnels - on-boarding, discovery, management & playback across platforms
• Handling the product across Mobile (Android, iOS), Web (Mobile, Desktop) & connected TVs (Android, Web).
• Extreme focus on experimentation. Use of ML to scale media specific application.
• Owning KPIs like DAU to streaming users, mins of consumption, etc.
• Leading a team of 5 product managers.
• Working closely with CXOs and stakeholders across verticals like sales, marketing, content & legal.
• Heading app based partnerships with external stakeholders.
• Responsible for International expansion related changes in the app and platform as per local laws.

Apr 2021 – Jan 2022 · 9 mos · India

• Responsible for every single consumer’s touch point on the app
• Handling experience across platforms – app, web, connected TVs
• Continuous analysis and improvement of user journeys and user experience funnels
• Partial ownership of KPIs like MAV/MAU, Mins of consumption, subscription funnels, payment success rate, etc.
• Groom and mentor a team of 15 product managers across product verticals

Aug 2019 – Apr 2021 · 1 yr 8 mos · Bengaluru Area, India

• Responsible for product which acts as point of contact across all sellers and vendors of Myntra.
• Responsible for self-serve on-boarding of new partners thereby reducing on-boarding TAT
• Acts as information repository for partners to list/de-list styles, access information related to business on Mynta, provide insights for their categories, manage returns, inventory, raise tickets, etc.
• Acted as single point of contact across org for any partner experience related projects/issues
• Launched actionable insights for partner to take pricing and assortment related decisions

Nov 2018 – Jul 2019 · 8 mos · Mumbai, Maharashtra, India

• Heading ZEE5 and upcoming music product from ZEE.
• Responsible for end-to-end execution, including product conceptualization, product development, managing KPIs, end-to-end customer experience.
• Lead shortlisting of finalisation of partners, who will define the next wave.

Oct 2017 – Nov 2018 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Leading On Going Services for all the B2B (Fox, Rogers, HOOQ, Uverse) and B2C (Direct TV Now) services of AT&T Entertainment Group.
• Setting up a core team for OnGoing Services (OGS) for AT&T Entertainment Group, through Tech Mahindra.
• Managing production support, app and backend enhancements.
• Handling B-2-B customers.

Aug 2015 – Sep 2017 · 2 yrs 1 mo · Mumbai Area, India

• Evaluation and finalisation of solution providers/platform providers for video delivery core platform.
• Evaluation of technical platform for rolling out live and catch-up service.
• Coordination with various stakeholders of video services like product development, content acquisition, user experience & designing, branding and marketing and internal IT teams.
• Content Strategy and price negotiation with partners..
• Rolling out the product by handling GTM plan, including digital marketing, PR, TV commercial, strategic partnerships

Oct 2013 – Aug 2015 · 1 yr 10 mos

• Conceptualized and completed a dream project, a service, an app named as Jio Play. It is a live TV and Catchup service where user can watch TV channels and can go back and watch any program, across any channel from the last 7 days, without need to record anything.
• Was responsible for conceptualization, GTM strategy, content acquisition strategy, user journey, running sprints, developer grooming, product roadmap and so on.
• App is in beta with 10k users and is planned to go commercial along with Jio launch.

Feb 2011 – Oct 2013 · 2 yrs 8 mos

• Strategic Planning, Product conceptualization, Product Strategy, New Product Development, Go-To-Market, Product Management, Product Marketing, Industry/Value chain analysis, Competitive Analysis, Content Industry Analysis

Jun 2010 – Jan 2011 · 7 mos

• Worked as core team member in Strategy & Planning team of Reliance Infotel. Job involved formulation of the business strategy, product strategy, business plan.

Jul 2007 – May 2010 · 2 yrs 10 mos

• 1. Product Development and Launch
• 2. Branding and Promotions
• 3. Key Accounts and Institutions Management
• 4. MIS & Control System
• 5. Channel Development