Mashood Usman

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 9 mos experience

Key Highlights

  • Expert in digital media strategy and brand storytelling.
  • Proven track record in driving measurable growth.
  • Strong analytical mindset combined with creative storytelling.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in brand strategy and content creation.

Contact

LinkedIn

Skills

Core Skills

Marketing & CommunicationCommunicationDigital Media Strategy

Other Skills

Advertising ResearchBrand AmbassadorshipBrand perceptionBusiness growthCSR initiativesCollaborationContent & Storytelling SkillsContent Management Systems (CMS)Content StrategyContent creationCopywriting & EditingCustomer ServiceDesign & Branding SkillsDigital StrategyFacebook

About

Imagine a mind fueled by curiosity—one that couldn’t settle for just one passion. That was me. One day, I was baking; the next, I was deep into fitness, devouring books, or dreaming of becoming an image consultant. Engineering seemed like the practical path, so I took it. But deep down, I knew I was built for something more dynamic, more human, more creative. Post-graduation, I ventured into customer acquisition, testing my skills in real-world scenarios. Yet, something felt incomplete. Then, a mentor’s words struck like lightning: “If you want to be known for everything, you’ll never be known for anything.” That’s when the switch flipped. I pivoted. I immersed myself in digital media strategy, diving headfirst into social media planning, branding, and marketing automation. From startups to industry giants like Bosch, I mastered the art of storytelling, audience engagement, and brand positioning. I’ve optimized campaigns, driven measurable growth, collaborated with influencers, and crafted content that sparks real conversations. Now, as a Digital Media Strategist & Communication Strategist, I don’t just create content, I engineer narratives that inspire action. My background in engineering honed my analytical mindset, while my passion for digital storytelling fuels my creative fire. Data-driven insights meet compelling storytelling in everything I do, making brands more than just names, they become movements. This isn’t just a job. It’s my calling. Let’s build something extraordinary together. 🚀

Experience

Mobily infotech

Marketing and Communication Specialist

May 2025 – Present · 10 mos · Bengaluru, Karnataka, India · Hybrid

  • As a driven and creative Marketing & Communication professional, I specialize in crafting and executing integrated communication strategies that elevate brand perception and drive business growth. I thrive at the intersection of strategy, content and digital engagement transforming complex ideas into clear, compelling messages for internal and external audiences.
Marketing & CommunicationIntegrated communication strategiesBrand perceptionBusiness growth

Bosch india

2 roles

Senior Communication Officer

Promoted

Jul 2023 – Feb 2025 · 1 yr 7 mos · Bengaluru, Karnataka, India · Hybrid

Junior Communication Officer

Dec 2022 – Jul 2023 · 7 mos · Bengaluru, Karnataka, India · Hybrid

  • As a Communication Officer at a CSR (Corporate Social Responsibility) department I am responsible for developing and implementing communication strategies and plans that support the company's CSR initiatives and goals. This may include creating and distributing content (such as press releases, social media posts, and reports) that highlights the company's efforts to positively impact society and the environment, as well as building and maintaining relationships with stakeholders (such as media, NGOs, and community leaders) to promote the company's CSR activities. I also work closely with other departments, such as marketing and corporate communications, to ensure that CSR messaging is integrated into overall company communications.
CommunicationCSR initiativesContent creationStakeholder engagement

Sportylife

Digital Media Strategist

Sep 2021 – Nov 2022 · 1 yr 2 mos · Bangalore Urban, Karnataka, India · On-site

  • Implementing ads in close collaboration with the Brand Ambassador, including formulating scripts, production designs, and creatives. The execution of early branding campaigns for generating leads and increasing signups. Closely working with graphic designers, content writers video editors, and videographers. Assisting content writers with managing blogs and newspaper feeds. Collaborated closely with product managers, business analysts, and developers to construct a prototype of a mobile app and a web application.
Digital Media StrategyBrand AmbassadorshipContent StrategyLead GenerationAdvertising Research

Possible

Digital Marketing Intern

Apr 2021 – Jul 2021 · 3 mos · Bangalore Urban, Karnataka, India

  • CRM & Automations
  • Directly communicated with Cofounders , Product & Growth Team for Lead Generations and campaign management

Michelin- super tyre tec

Community Manager

Oct 2020 – Apr 2021 · 6 mos · Bengaluru, Karnataka, India

Nagarjuna constructions company limited

Quality Assurance Quality Control Inspector

Jan 2019 – Nov 2019 · 10 mos · Doha, Qatar

  • Conducting routine inspections to ensure code, testing, and material compliance of services and products and the standard of strike's Quality Management System

[24]7.ai

Digital interagative associate

Sep 2017 – Dec 2018 · 1 yr 3 mos · Bangalore

Education

Visvesvaraya Technological University

Bachelor of Engineering - BE — Mechanical Engineering

Jan 2013 – Jan 2017

Foremen Training Institute - India

Project Management

Shaw Academy

Proffessional Diploma — Digital Marketing

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