Aranika Das Biswas

Partnerships Manager

Bengaluru, Karnataka, India8 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in employee advocacy and engagement strategies.
  • Proven track record in digital marketing and social media.
  • Skilled in developing impactful training programs.
Stackforce AI infers this person is a MarTech professional with expertise in employee advocacy and digital marketing.

Contact

Skills

Core Skills

Employee AdvocacyDigital MarketingEmployee Engagement

Other Skills

AdministrationCampaign ManagementCampaignsCommunicationCommunication DevelopmentContent ManagementCreative Content CreationData & AnalyticsDigital StrategyEmail MarketingExecutive SupportLinkedInLinkedIn TrainingManagementMicrosoft Excel

About

Hi, 👋 I’m Aranika, a global employee advocacy and engagement expert helping Capgemini thought leaders grow on social media and LinkedIn. I’m passionate about digital marketing, social advocacy, and empowering opinion leaders to be successful as LinkedIn creators by providing reporting, tools, and learning and development opportunities to figures across the business. In my current role, I am producing reports for digital marketers, community managers, and thought leaders, I provide actionable data that allows us to monitor and improve performance. Elsewhere, I manage the training program that we run, upskilling employees in social selling, LinkedIn strategy, and more, on a global and local level. Also, I develop and implement strategies that stimulate employee engagement and collaboration. Having started my career in Hospital Administration, I’m patient, flexible, and adept at creating relationships with people at all levels of a business. These skills have been extremely useful in my current field of Social Media and Digital Marketing. I'm fun-loving, enthusiastic, and eager to learn. I love to connect with others in similar roles across different industries and feel valuable insight can be gained this way. Outside of work, you can find me painting, reading books, and listening to music. You can reach out to me via: aranika-das.biswas@capgemini.com 💭 Employee Advocacy | Employee Engagement | Social Advocacy | Social Selling | Thought Leadership | Opinion Leaders | LinkedIn | Creators | LinkedIn Training | LinkedIn Marketing Strategy | Personal Branding | LinkedIn Tips | Digital Marketing | Social Media | Social Marketing | Social Media Strategy | Paid Social | Data & Analytics | Strategic Communications | Innovation | International Marketing | Training Courses | Learning & Development

Experience

Capgemini

Global Social Advocacy Expert

Jul 2021 – Present · 4 yrs 8 mos · India

  • Managing the company's employee advocacy and thought leadership program, driving engagement and encouraging a culture of brand advocacy among employees.
  • Develop and conduct training program for thought leaders and other employees to enhance the result of advocacy.
  • Develop and implement comprehensive communication plans for stakeholders, ensuring consistent messaging across various channels.
  • Crafting compelling content for newsletters, blog posts, social media updates, and internal communications to maintain a strong brand presence.
  • Formulate and execute social media strategies that aligned with business objectives, resulting in improved brand recognition, engagement, and lead generation.
  • Managing end-to-end social media marketing campaigns, from conceptualization to analysis, utilizing platforms such as Twitter, LinkedIn and Google Ads.
  • Utilizing data-driven insights to optimize campaigns and achieve higher click-through rates and conversion rates.
  • Develope and implemente targeted social media advertising campaigns to reach specific audience segments, resulting in increased website traffic and lead acquisition.
  • Monitoring ad performance and adjusted strategies based on key performance indicators (KPIs) to maximize return on investment.
Employee advocacyDigital MarketingSocial MediaPersonal BrandingEmployee EngagementDigital Strategy+16

Sbihm barasat

Lecturer and admin assistant - Hospital Management

Nov 2020 – Jun 2021 · 7 mos · Kolkata, West Bengal, India

  • Responsible for teaching Hospital Management covering topics ranging from medical terminologies, epidemiology to hospitals, public healthcare and clinical systems and services

Nimas

Assistant Professor - Hospital Management

Aug 2019 – Oct 2020 · 1 yr 2 mos · Kolkata, West Bengal, India

  • Responsible for teaching Bachelors of Hospital Management.
  • Subjects covered includes: Medical terminology, Medical record, Hospital information system, Health system, Hospital Operations, Epidemiology, Hospital information system, Utility services, Clinical services, Public health
  • Use a variety of learning modalities and support materials (including digital means) to facilitate learning process.
  • Develop strong rapport with students through class discussions and academic advisement.
  • Evaluate student progress through analysis of test scores and homework completion.
  • Manage attendance, grade assignments and maintain records.

Bhagirathi neotia woman & child care centre

Executive - Diagnostic Department

Sep 2017 – Aug 2019 · 1 yr 11 mos · Kolkata, West Bengal, India · On-site

  • Coordinated corporate health check-ups, managed to schedule appointments, and managed billing and payments.
  • Managed Patient data collection and records management.
  • Managed packaging and shipping of diagnostics reports.
  • Coordinated with external laboratories and health facilities.

Education

Future Institute Of Engineering and Management, Kolkata (MAKAUT)

MHA — Hospital Administration

Jan 2016 – Jan 2018

Gokhale Memorial Girl's College, Kolkata (University of Calcutta)

Bachelor of Science - BS — Clinical Nutrition & Dietetics (Major)

Jan 2013 – Jan 2016

West Bengal State University, Kolkata

Higher Secondary — Nutrition Science

Jan 2011 – Jan 2013

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