Koshika N

Partnerships Manager

West Delhi, Delhi, India13 yrs 8 mos experience
AI Enabled

Key Highlights

  • 15 years of HR and Marketing experience.
  • Expertise in Employer Branding and Recruitment Marketing.
  • Proven success in enhancing brand perception and engagement.
Stackforce AI infers this person is a seasoned HR and Marketing professional with a focus on Employer Branding and Recruitment Marketing.

Contact

Skills

Core Skills

Employer BrandingRecruitment MarketingStrategic SourcingTalent AcquisitionStrategic HiringProcess ManagementTraining Development

Other Skills

AI/CRM TechnologiesAdvertisingBrand BuildingBrand ManagementBrand StrategyBusiness DevelopmentBusiness StrategyCRMCampaign ExecutionCampaign ManagementCampus Recruitment Process DesignCareer Management Framework DesignConsultingContent ManagementCrisis Communications

About

Masters in HR Management & Labor Relations, from Tata Institute of Social Sciences (TISS)’13, I am an HR & Marketing professional with 15 years of experience, transitioning to client-facing roles by leveraging expertise in strategic communications, branding, and relationship management. In my career, had spent enriching 4 years at Korn Ferry delivering Recruiter Success & Effectiveness, increasing Tech Adoption (KF Nimble, Taleo, Workday, iCIMS Video Studio, Datorama and such tools). At Siemens, I had led Recruitment for Corporate Functions and Real Estate requirments, hiring across the grades leading to leadership level roles; also led the Employer Branding & DEI charter. At the start of my career post MBA, I had joined Wipro from campus and spent the next 5 years leading many projects in Talent Solutions Activation, Branding & EVP projects, & Candidate Experience enhancement. In my recent role, I was the India Head – EB for Schneider Electric. I have proven success in enhancing brand perception, driving engagement, and managing key accounts. Having worked with various MNCs and diverse teams across the globe has helped me develop deep expertise in delivering comprehensive solutions in the field of Consulting, Employer Branding & Communications. Adept at fostering stakeholder connect, developing impactful campaigns, and delivering data-driven results. Seeking to apply skills in strategic planning, client service, and persuasive communication to excel in a sales or customer success position within a global SaaS company or MNC.

Experience

Grab

Partner - Employer Brand & Recruitment Marketing

Dec 2025Present · 3 mos · India · On-site

  • My role is focused on telling Grab's story to attract talent by creating compelling content, managing tech (CMS, CRM, Analytics), and executing campaigns that highlight Grab's mission for economic empowerment in Southeast Asia. Proud and glad to be a Grabber.
Employer BrandingRecruitment MarketingContent ManagementCampaign ExecutionStakeholder Management

Self

Rejuvenation Break

Aug 2024Jul 2025 · 11 mos · Gurugram, Haryana, India

  • Took a deliberate break to prioritise my health and my relationships.
  • practiced mindfulness, meditation, fitness and yoga.
  • corrected my lifestyle and dietary habits. And revived my relationships.
  • revisited my career aspirations and became the learner again.
  • As a result
  • lost 22 kgs of excess weight, and improved my health vitals.
  • have stronger relations with my family, friends and loved ones. Made many new friends & professional connects.
  • rejuvenated to get back to working, and making a difference to the Corporate World.... Once again!

Schneider electric

Head - Employer Branding, Greater India

May 2024Jul 2024 · 2 mos · Gurugram, Haryana, India

  • In this role, I took over the leadership of Employer Branding & Next Gen Engagement for the zone, driving strategic alignment with stakeholders on local Employer Branding/ Recruitment Marketing strategies and overseeing the realisation of Schneider Electrics’ Brand to Hire ambitions in local context. My scope also included providing dedicated EB support (external talent & internal employees) to various businesses (including the new SE company Lauritz Knudsen), while steering initiatives in HR Thought Leadership, Employee Advocacy & Ambassadorship across the zone.
  • Key Experience/ Memory: Selected for Intl Ops 2 weeks workshop at Singapore involving the TA Heads & Employer Branding Heads of select zones in Schneider Electric.
Employer BrandingRecruitment MarketingStakeholder AlignmentEmployee Advocacy

Bd

Recruitment Marketing, Employer Branding & Strategic Sourcing

Oct 2022May 2024 · 1 yr 7 mos · Gurugram, Haryana, India

  • In view of BD having launched it's new EVP recently which should be promoted, and the need of marketing support which can benefit our Hiring efforts, my role was created. In this partnership with BD we manage everything to do with Employer Branding & Strategic TA Initiatives covering the mentioned below and beyond.
  • Work with Executive TA Leaders across countries/ regions on identifying the marketing needs, creating solutions and implementing the same from Employer Branding perspective.
  • Project plans, campaigns and content calendars to improve brand awareness and engagement across online and offline channels across in-scope locations
  • Work with BD’s Employer Branding team to ensure correct and consistent messaging across markets and audiences and to drive brand awareness and engagement across them
  • Develop and maintain a regional marketing and sourcing strategy and support market insights data collection
  • Propose, track and analyze marketing and sourcing channels and spend, all to improve sourcing performance, ROI and access to quality and diverse candidates
Employer BrandingStrategic TA InitiativesMarketing StrategyCampaign ManagementStrategic Sourcing

Korn ferry

Global Recruitment Marketing & Employer Branding

May 2020May 2024 · 4 yrs · Delhi, India

  • My role is to enhance the recruitment marketing effectiveness of a global team that recruits people from across the global, into client facilities in many countries. We aim to improve our reach in strategic job categories, advertising spend ROI, and candidate pipeline quality and quantity.
  • Improve the definition, alignment and effectiveness of programs and team members to help them find consistent streams of talent across multiple global markets and job types.
  • Work with client EVP/Branding, marketing vendors, TA program leaders and recruiting teams to generate more candidates for strategic pipelining efforts.
  • Work with Regional Recruiting Leaders to segment out sourcing needs, develop and drive usage of appropriate EVP and Branding, recruiter-executable marketing pieces, campaigns, passive candidate funnels using AI and CRM technologies, perform regular brand audits of materials being used/ delivered by RPO team members
  • Structure work for ‘sourcing recruiters’ assigned to specific regions to ensure they have the tools and marketing to succeed, overall management of advertising budget, find best practice marketing that will work across multiple regions, work effectively with Corporate EVP and other teams to effectively localize recruiting efforts.
  • Interface with Korn Ferry regional teams to ensure we’re taking advantage of learning, program initiatives and relationships being developed in various regions for our use or other clients.
  • Develop expertise in the use of AI/CRM and other tools for the sourcing team and improve recruiter use of the tool set.
  • Develop reporting, effectiveness and ROI calculations to help steer future efforts.
Recruitment MarketingEmployer BrandingTalent AcquisitionData Analytics

Cummins inc.

Global Recruitment Marketing, RPO

May 2020Sep 2022 · 2 yrs 4 mos · Gurugram, Haryana, India

Recruitment MarketingEmployer BrandingData AnalyticsAI/CRM Technologies

Siemens

Recruitment Marketing Specialist, Diversity & Inc, Recruitment- Corp Functions & Siemens Real Estate

Aug 2018Apr 2020 · 1 yr 8 mos · India

  • I led Talent Acquisition for 2 domains - Corporate Functions and Siemens Real Estate (SRE), along with the portfolio of Recruitment Marketing & Employer Branding for India. I was also part of the Diversity & Inclusion team for brining to life the initiatives in India.
  • In my role and during my time at Siemens I was responsible for Talent Strategy – Consulting – Pipelining with various Recruitment Marketing efforts, Project Management & Delivery, Thought Leadership & Relationship Building, Content Management. In turn this role involved, Team & Network Development, Campus Branding, Data Analytics & ROI Measurement and New Tools exploration for TA Team of India.
Talent AcquisitionRecruitment MarketingDiversity & InclusionProject Management

Wipro

2 roles

Global Recruitment Marketing Lead - Strategic Hiring & Redelployment

Promoted

Aug 2015Jul 2018 · 2 yrs 11 mos

  • Responsible for all External and Internal - Strategic Recruitment & Redeployment Marketing Initiatives for Wipro's GSHR (Global Strategic Hiring & Redeployment) team.
  • At Wipro, we believe that having a diverse workforce is not only important for our business, in fact, it is essential as it promotes an inclusive culture that benefits every stakeholder. To achieve the same, we have embarked on a journey called "Winspire", that ranks talent over everything else. Learn @https://careers.wipro.com/winspire/
Recruitment MarketingStrategic HiringRedeployment Marketing

Process Consultant - Global Strategic Hiring

Jun 2013Jul 2015 · 2 yrs 1 mo

  • Responsible for end to end central initiatives related to processes, policies and systems of Global Strategic Hiring team.
  • Core Responsibilities involve Hiring Personnel capability building, Defining training modules and organizing sessions, Driving new initiatives, Improvising current processes and policies, and ensuring smooth alignment with current system, Facilitating stakeholder interactions, Getting their buy-ins
Process ManagementTraining DevelopmentStakeholder Engagement

Aon hewitt

Field Work Intern

Nov 2012Dec 2012 · 1 mo · Mumbai Metropolitan Region

  • Facilitated in writing a White Paper - Sustainable Economic Growth and Development 'Creating an Equitable and Strife free Workplace'. The white paper was created in conjunction with 'The IR and HR Summit 2012' organized by the Western Region Chapter of CII in November 2012.
  • Designed a Career Management Framework deck for one of the clients ‘United Health Group’ to facilitate employees’ understanding of their Career Progression Prospects, Career Clusters and Career Path in the company
White Paper WritingCareer Management Framework Design

Castrol

Field Work Intern

Sep 2012Oct 2012 · 1 mo · Mumbai Metropolitan Region

  • Employee Engagement for Sales Team
  • o Understood and Analyzed loopholes in touch points between Line Manager and Front Line Sales team
  • o Defined each touch points and suggested activities for enhanced engagement between the two parties in Employee Life Cycle
  • Recognition Framework for the Company
  • o Recognize & Reward employees for Displaying company values in Day to Day work
  • o Designed a Framework based on Tournament Theory
Employee Engagement AnalysisRecognition Framework Design

Texas instruments

Summer Intern

Apr 2012May 2012 · 1 mo · Bengaluru Area, India

  • Customizing and Revamping the Sales Rotation Program
  • o Analyzed current program: Orientation, Field Sales Exp, Sales Operations & BD
  • o Gauged improvement areas by interacting with stakeholders, mapping experiences
  • o Proposed a revised program presented along with program guidebooks, mentor and associate handbooks, communication and execution plans, and feedback mechanism
Sales Rotation Program Customization

Pfizer

Field Work Intern

Nov 2011Feb 2012 · 3 mos · Mumbai Area, India

  • Mapping Field Force Employees’ Perception of Recruitment Practices
  • o Identified Sales force hired in past 6 months, rolled a questionnaire focusing on the Pre-During-Post Recruitment process of Pfizer, and identified gaps
  • Developing Feedback Mechanism for Assessment Centre
  • o Assessed difference in Successful and Unsuccessful conversions through Assessment Center and how do they arise
  • o Listed ways Employees could respond to Company’s Assessment practices
Recruitment Practices AssessmentFeedback Mechanism Development

Shapoorji pallonjji & co. ltd.

Field Work Intern

Jul 2011Oct 2011 · 3 mos · Mumbai Metropolitan Region

  • Designing Campus Recruitment Process Description
  • o Studied different Recruitment Processes, Company’s Recruitment Process etc.
  • o Formulated an end to end Campus Recruitment Process proposal covering before entering campus, On campus and On boarding time
Campus Recruitment Process Design

Leo burnett

Brand Associate

Sep 2009Dec 2009 · 3 mos

  •  Identified opportunities to build client's brand, market share by supplier communication
  •  Presented ideas for various campaigns and implemented them
  •  Structured and promoted client’s primary briefs, and was responsible for coordination with allied functions – Creative, Media, Studio and Production
  •  Managed effective internal, external communications to enhance the image of the company
Brand BuildingMarket Share Enhancement

J. walter thompson worldwide

Account Executive

Feb 2008Jun 2009 · 1 yr 4 mos

  •  Developed an understanding of working towards attaining excellence in – market research, brand strategy formulation, creative & media development & production
  •  Structured and promoted client’s primary briefs, and was responsible for coordination with allied functions – Creative, Media, Studio and Production
  •  Kept and maintained clear records for smooth operations of the account
  •  Maintained a high level of integrity in approach to business and company’s associates
Market ResearchBrand Strategy

Education

Employer Branding College

Employer Brand Leaders Certification — Branding

Jan 2024Jan 2024

Tata Institute of Social Sciences

Master's degree — Human Resources Management & Labour Relations

Jan 2011Jan 2013

Delhi University

BA (Hons) in Journalism — Mass Communication/Media Studies

Jan 2004Jan 2007

Central School, Delhi

Jan 1997Jan 2004

Stackforce found 100+ more professionals with Employer Branding & Recruitment Marketing

Explore similar profiles based on matching skills and experience