May 2025 – Sep 2025 · 4 mos

• Leading end-to-end marketing strategy and execution for Appscrip & Isometrik.ai.

Nov 2024 – Apr 2025 · 5 mos

• Mentored and trained a team of 8 marketers
• Helped establish proven, tested frameworks for branding and positioning, copywriting, content marketing, SEO, link building, and social media
• Reversed a 12+ month traffic decline and restored 3K+ relevant monthly visits
• Contributed to building a $100K+ sales pipeline over 6 months
• Improved social campaigns across Appscrip’s brand handles
• Defined KPIs for team members and hired for critical roles
• Consulted for Appscrip's digital marketing clients

Jan 2025 – Mar 2025 · 2 mos

• Conducted a comprehensive audit of Avekshaa’s digital marketing strategy, identifying critical gaps and opportunities
• Optimized on-page and technical elements across Avekshaa’s website, improving core web vital scores and overall site speed
• Developed and implemented an updated SEO & content marketing framework focused on increasing traffic, engagement, and lead generation
• Designed a six-month marketing calendar to align campaigns with business objectives and sales cycles
• Delivered blog content aligned with SEO and content frameworks to boost organic reach and domain authority
• Provided a detailed email marketing strategy to improve lead engagement and conversion rates

Oct 2023 – Dec 2023 · 2 mos

• Defined a new brand identity aligned with internal data and key product features
• Consulted on new website development; contributed to wireframes, structure, and technical SEO
• Collaborated with internal teams to ensure smooth website deployment
• Reduced ad spend by optimizing keyword targeting in existing campaigns

Nov 2021 – Apr 2022 · 5 mos

• Pioneered product-led storytelling content approach, resulting in 5-10 high-quality articles consistently ranking in top 5 SERP positions
• Increased organic traffic from 1,000 to 4,000+ in 5 months through strategic content optimization
• Built high-quality white hat backlinks to enhance domain authority and search rankings

Jul 2021 – Sep 2021 · 2 mos

• Led social media campaigns on LinkedIn and Instagram to boost visibility, engage early adopters, and build community interest
• Created high-impact sales enablement materials, including product brochures, one-pagers, case studies, and solution briefs
• Helped build the investor pitch deck that successfully supported TruScholar’s pre-seed funding round
• Mentored and collaborated closely with the internal marketing team, helping them improve campaign planning, execution, and content quality

Apr 2020 – May 2025 · 5 yrs 1 mo · Bengaluru, Karnataka

• Built and scaled a B2B marketing agency from from ₹10K ($120) to ₹80L+ (~$100K) in revenue, growing from solo to 8-member team; drove 10–20x organic traffic growth, improved lead quality, and delivered scalable strategies for 20+ SaaS and tech clients
• Defined and executed brand identity development, including messaging frameworks, visual identity, and market positioning aligned with product value propositions
• Created over 500 assets across web copy, case studies, explainer videos, thought leadership articles, ebooks, and sales materials
• Developed UX/UI improvements across multiple client websites, enhancing user engagement, conversion paths, and overall digital experience
• Produced high-impact pitch decks and enablement materials that directly supported sales conversations and fundraising
• Increased conversion rates up to 2-5% and directly impacting sales pipeline
• Pioneered a "Human-powered, AI-assisted" methodology across all marketing functions, increasing team efficiency by 60%
• Mentored and trained client marketing teams with defined KPIs and performance frameworks

Mar 2019 – Mar 2020 · 1 yr · Bengaluru Area, India

• Led development of content strategies for multiple research projects
• Managed end-to-end content production, from ideation to execution, ensuring alignment with research objectives
• Developed go-to-market content strategies for new product launches
• Enhanced internal and external communication through strategic content development
• Created and deployed websites for different products, ensuring strong UX/UI and SEO optimization

Jul 2018 – Feb 2019 · 7 mos · Bengaluru Area, India

Oct 2017 – Mar 2019 · 1 yr 5 mos · Remote

Jan 2017 – Oct 2017 · 9 mos · Bengaluru, Karnataka, India

Feb 2016 – Aug 2016 · 6 mos · Chennai, Tamil Nadu, India

Nov 2013 – Jan 2016 · 2 yrs 2 mos · Chennai, Tamil Nadu, India

Mar 2012 – Oct 2013 · 1 yr 7 mos · Chennai Area, India

Jul 2010 – Mar 2011 · 8 mos · Chennai, Tamil Nadu, India