Ishita Singh

Product Marketing Manager

Bhopal, Madhya Pradesh, India6 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 5+ years in B2B SaaS product marketing.
  • Expert in go-to-market strategies and product adoption.
  • Proven track record in lead generation and demand creation.
Stackforce AI infers this person is a SaaS product marketing expert with a strong focus on demand generation and go-to-market strategies.

Contact

LinkedIn

Skills

Core Skills

Product MarketingGo-to-market StrategyDemand Generation

Other Skills

Analytical SkillsAttention to DetailB2B Marketing StrategyB2B SaaS MarketingC++Competitive AnalysisContent CreationContent MarketingCoordination SkillsCritical ThinkingCross-functional Team LeadershipData Tracking, Analysis and ReportingDemand & Lead GenerationDesign ThinkingDigital Marketing

About

Strategic and data-driven product marketer with 5+ years of experience in fast-paced B2B SaaS environments. Skilled in crafting compelling positioning, leading GTM launches, and driving adoption through product-led growth and targeted content strategies. Adept at cross-functional collaboration to accelerate revenue and deliver customer value.

Experience

Optiwise.ai

Product Marketing Manager

Dec 2022 – Present · 3 yrs 3 mos · Remote

  • Optiwise.ai is an AI-powered marketplace optimization platform helping eCommerce brands maximize their revenue by optimizing their product listings and Ad campaigns on Walmart and Amazon Marketplace.
  • GTM Strategy and Messaging
  • Strategic Partnerships
  • Product and Feature Adoption
  • Product Education (Demo videos, Knowledge-base, product emails, and notifications)
  • Tradeshows, Events, Webinars, and Workshops
  • Product Pricing
  • Sales Enablement (Product PPTs, Case studies, customer testimonials, one-pagers, email templates)
  • CSAT and NPS Management
  • Data Tracking, Analysis and Reporting
  • Reports to the CEO
  • Tools - Mixpanel, GA4, Hotjar, Canva, Ahrefs, Semrush, Google Search Console, Mailwizz, Google Suite, MS Office, WordPress, ChatGPT 4.0
GTM Strategy and MessagingStrategic PartnershipsProduct and Feature AdoptionProduct EducationSales EnablementData Tracking, Analysis and Reporting+2

The product folks

Product Learner

Sep 2022 – Oct 2022 · 1 mo

Appointy india

2 roles

Marketing Associate

Sep 2020 – Nov 2022 · 2 yrs 2 mos

  • Appointy is an online scheduling software that helps small & medium-sized businesses and large enterprises with their online scheduling needs.
  • B2B SaaS Marketing
  • Demand & Lead Generation
  • Product Marketing
  • Inbound Marketing
  • SEO-based content marketing
  • Market Research
  • Landing Pages
  • Marketing Analytics and Reporting
  • Team Management
  • Intern Trainings
  • Partnerships
  • Product Listings
B2B SaaS MarketingDemand & Lead GenerationInbound MarketingSEO-based content marketingMarket ResearchProduct Marketing+1

Marketing Intern

Dec 2019 – Sep 2020 · 9 mos

  • SEO
  • Buyer Personas
  • Marketing Analytics
  • Social Media Marketing
SEOMarketing AnalyticsSocial Media Marketing

Make a difference

Academic volunteer

Sep 2017 – Apr 2018 · 7 mos · Bhopal, Madhya Pradesh, India

  • Education Support Volunteer
  • Raised funds for events initiated by the organization

Education

University Institute of Technology, RGPV

B.E — Electronics and Communications Engineering

Jan 2016 – Jan 2020

Carmel Convent Sr. Sec. School, Bhopal

Physics

Jan 2016 – Present

Carmel Convent Sr. Sec. School, Bhopal

10th Grade

Jan 2014 – Present

Stackforce found 100+ more professionals with Product Marketing & Go-to-market Strategy

Explore similar profiles based on matching skills and experience

PB

Prateek Bansal

Co-Founder & CEO

at Fairdeal.Market

Gurugram, India6 yrs 5 mos exp
Business DevelopmentBusiness StrategyEntrepreneurship
Sumit Virmani

Sumit Virmani

Global Chief Marketing Officer

at Infosys

Bengaluru, India29 yrs 4 mos exp
Global Brand DevelopmentMarketing Strategy
Arpit Garg

Arpit Garg

Assistant Manager, Demand Generation + MarTech

at Stellarix

Jaipur, India5 yrs 2 mos exp
Competitor AnalysisMarket Research
Stephen Tarleton

Stephen Tarleton

Chief Operating Officer (COO)

at AppViewX

Austin, United States31 yrs exp
SalesMarketingGTM strategy
Emma Chalwin

Emma Chalwin

Chief Marketing Officer

at Workday

San Francisco, United States30 yrs 1 mo exp
Executive LeadershipAI Strategy & AdoptionBrand Marketing
Ankit Kumar

Ankit Kumar

Senior Vice President

at Milestone Homes Real Estate

Jamshedpur, India9 yrs 2 mos exp
Business DevelopmentCustomer ExperienceCustomer Relationship Management (CRM)Customer RetentionSales
Utkarsh Rai

Utkarsh Rai

Lead - Digital Go-To-Market

at Booking.com

Amsterdam, Netherlands11 yrs 9 mos exp
DJ

Deepak Joshi

Senior Director & Head- Beauty & Personal Care

at Myntra

Bengaluru, India13 yrs 1 mo exp
Business DevelopmentCategory ManagementCategory MarketingCustomer RetentionPnL Management