Vimal Selvaraj

Business Development Executive

Chennai, Tamil Nadu, India4 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Achieved 34% increase in conversion rates through A/B testing.
Drove 200% growth in email subscribers via optimized strategies.
Expert in building growth engines for revenue generation.

Stackforce AI infers this person is a Growth Marketing specialist in the SaaS industry.

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Skills

Core Skills

Growth MarketingEmail MarketingConversion Rate OptimizationData AnalysisSeo

Other Skills

A/B TestingAdobe IllustratorAdsenseAnalytical SkillsBing AdsBlood TypingBrand MarketingBusiness AdministrationBusiness AnalyticsBusiness OperationsBusiness SchoolsCapital MarketsCascading Style Sheets (CSS)ClarityCollaboration

About

Everyone starts with a mission. Mine began as a curious marketer, eager to understand growth. I took my first steps at Klenty, where I dived deep into marketing—running experiments, analyzing data, and transforming insights into impactful strategies. There, I discovered my superpower: the ability to turn numbers into action and action into results. Today, with 4+ years and counting, I serve as a Senior Growth Marketer at SocialPilot, I’m on a mission to scale businesses to new heights. I own paid channels, email marketing, and growth experiments, laser-focused on one goal: Driving Revenue — crafting strategy, building the engine, and fine-tuning every gear to generate new MRR every month. The road ahead is ambitious. My vision? To build growth machines that don’t just move the needle—they transform the trajectory of businesses. It’s a journey of constant learning, bold experimentation, and relentless focus on outcomes. Let’s connect if you’re ready to discuss the next big move in driving growth and impact!

Experience

Socialpilot

Senior Growth Marketer

Feb 2024 – Present · 2 yrs 1 mo · Ahmedabad, Gujarat, India · Remote

Email MarketingPerformance MarketingGrowth MarketingGrowth StrategiesExperimentationGrowth Management+1

Freelance

Jan 2023 – Jul 2024 · 1 yr 6 mos · Remote

Datavinci analytics agency

Senior Conversion Rate Optimizer

Nov 2022 – Jul 2023 · 8 mos · Pune, Maharashtra, India · Remote

34% Growth in Conversion Rates: Implemented A/B testing strategies, delivering an average 34% increase in website conversion rates for 10+ clients across e-commerce, B2B, and B2C sectors.
Data-Driven Insights: Conducted qualitative, quantitative, heuristic, and funnel analyses to identify opportunities for growth, boosting both conversion rates and revenue.
Enhanced Campaign Performance: Collaborated with the performance marketing team to align optimization efforts with campaign goals, increasing ROI and ROAS.
Team Leadership: Led a cross-functional team of designers, developers, and data analysts to execute strategic experiments and implement solutions for 10+ clients.
Optimization Frameworks: Developed agile tools like the ICE framework and conversion checklists to streamline processes and ensure consistent, high-quality outcomes.
Knowledge Sharing: Maintained a library of best practices and case studies to foster a culture of learning and continuous improvement.
Reporting & Recommendations: Delivered detailed reports and presentations to communicate findings and actionable insights to clients and stakeholders.

A/B TestingData AnalysisConversion Rate OptimizationHeuristic AnalysisQuantitative ResearchQualitative Research

Klenty

Growth Marketer

Nov 2021 – Oct 2022 · 11 mos · Chennai, Tamil Nadu, India · On-site

Identified New Opportunities: Explored and capitalized on growth opportunities in paid advertising and SEO channels, driving improved performance and expanding reach across key audience segments.
45% Increase in Conversions: Conducted qualitative, technical, and quantitative analyses to implement page-level conversion experiments, boosting overall website conversion rate by 45%.
200% Growth in Email Subscribers: Optimized Klenty's blog strategy to drive a 200% increase in email subscribers, significantly enhancing audience engagement and lead generation.
Enhanced Campaign Metrics: Collaborated with the demand generation team to build symmetric landing page funnels, improving conversion rates and driving higher-quality MQLs while optimizing ROAS across campaigns.
Daily and Monthly Tracking: Designed website funnel frameworks to monitor and optimize conversions across multiple channels and geographies, with continuous tracking of conversion rates on a daily and monthly basis to ensure optimal performance.
Executed Over 10 Landing Page Experiments: Created wireframes and worked with cross-functional teams of designers, engineers, and writers to execute experiments, delivering impactful results.
Direct Reporting to Leadership: Documented and presented insights from every experiment, reporting results directly to the CEO and CMO to inform key strategic decisions.

SEOEmail MarketingConversion Rate OptimizationData AnalysisWireframingGrowth Marketing