K

Katrina L.

Business Development Executive

Singapore, Singapore, Singapore8 yrs experience
Highly Stable

Key Highlights

  • Extensive experience in business development across multiple sectors.
  • Proven track record in driving sales and account growth.
  • Strong leadership in managing cross-functional teams.
Stackforce AI infers this person is a Business Development and Account Management expert in the Fintech and Media industries.

Contact

Skills

Core Skills

Business DevelopmentAccount ManagementSalesProject ManagementVenture CapitalFundraisingProduct ManagementStrategyGo-to-market StrategyProduct LaunchMarket ResearchFinancial AnalysisEvent ManagementCorporate Communications

Other Skills

AdvertisingAgile Project ManagementAngel InvestingBankingBusiness AnalysisBusiness StrategyBusiness-to-Business (B2B)Customer SuccessData AnalysisDigital MarketingE-CommerceEmail MarketingEntrepreneurshipFinTechGrowth Hacking

About

Feel free to drop me a message if you'd like to connect, collaborate, or discuss opportunities. Passionate about creating impact and driving value through strategic business development and account management, I bring years of experience across the newswire, media, agency, e-commerce (FMCG procurement), blockchain/AI (Web3), fintech, angel investing, private equity, and professional services sectors, throughout Singapore, Asia Pacific region, and other regions globally. I have worked in MNCs, SMEs, and startups, where I enjoy engaging B2B stakeholders across SMB, mid-market, and enterprise segments — from founders and C-Suite executives to operational teams. My expertise spans business development, sales, account management, customer success, partnerships, growth, marketing, public relations, advertising, and media. I built a client portfolio across 20+ industries, where I managed end-to-end sales and account growth of new clients. I organized many high-impact events attracting hundreds of industry leaders and experts. I have also appeared as an emcee and guest panelist to share industry expertise for several webinars hosted by companies, NGOs, and educational institutions as well as served as a judge for entrepreneurship/case competitions.

Experience

Media outreach newswire

Corporate Business Development Manager

Jan 2023Jan 2025 · 2 yrs · Singapore · On-site

  • Drive sales and revenue growth by building new strategic client partnerships and strengthening existing client relationships across Singapore, Asia Pacific region, and global markets, for a leading global newswire.
  • Manage a diverse portfolio of SMB, mid-market, and enterprise clients (corporates and agencies), across industries such as Technology, Finance, Travel, Healthcare, Entertainment, Events, Retail, Food and Beverage, and many more.
  • Build and nurture trusted relationships with C-suite, senior, and mid-level executives across marketing, PR, corporate communications, and investor relations functions, enhancing client retention and driving long-term partnerships.
  • Lead full sales cycle — from lead generation and consultative pitching to negotiation, closing, and account growth.
  • Identify upselling, cross-selling, and renewal opportunities by expanding accounts through strategic relationship management and proactive account management.
  • Provide market insights, sales forecasts, and pipeline analysis to support territory expansion and drive strategic planning.
  • Collaborate cross-functionally with internal teams to ensure seamless service delivery and client satisfaction.
  • About the company:
  • It offers an integrated and comprehensive global press release distribution service.
  • It helps clients to build authentic relationships with journalists and editors as well as provide ready to use multiformat reports with pioneering insights and intelligence on Public Relations Campaign performance.
  • It distributes multi-language and multimedia press releases directly to the inbox of editors and journalists to optimise write-ups, build media relations and post clients' press releases online to build visibility and strengthen organic SEO.
Business DevelopmentAccount ManagementMarketing CommunicationsPublic RelationsSales

The drum

Business Development Manager (APAC)

Jan 2023Jan 2023 · 0 mo · Singapore · Hybrid

  • Driving commercial success of the organization’s APAC business, working with brands, agencies, technology companies and media owners
  • The Drum is a leading global publisher for the marketing and media industries. The Drum's mission is to help its 1.2 million-plus readers prepare for what’s next. The Drum provide actionable insights, guidance, inspiration and solutions. Each day, the Drum offer a deeper take on what’s important for the community — of thinkers, doers, creators and innovators.
  • The Drum celebrate exceptional work, companies and people, through the coverage and the programme of live and virtual events. And the products and services offer solutions for content marketing, business promotion, leadership development and agency growth.
Business DevelopmentSalesDigital MarketingAdvertising

Dentsu

Account Manager

Jan 2022Jan 2022 · 0 mo · Singapore · Hybrid

  • The 5th largest advertising agency network in the world. Helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Using those insights to connect brand, content, commerce and experience, underpinned by modern creativity. A part of the network designed for what’s next.
Project ManagementDigital MarketingCustomer SuccessAccount ManagementBusiness-to-Business (B2B)

Mavennet

Product Owner, Strategy, and Operations

Jan 2021Jan 2021 · 0 mo · Toronto, Ontario, Canada · Remote

  • Managed 4 B2B enterprise blockchain and AI solutions (Metaltrail, Neoflow, VCAD, and I-DELTA)
  • Worked on Web3 solutions architect consulting projects with US and Canadian-based F500 clients
  • Commodities industry focus: Helped digitalise and transform highly complex international supply chain processes (such as O&G) with proprietary blockchain technology
  • Financial institution industry focus: Helped build the world's first fully-regulated digital fiat currency for a Canadian bank
Agile Project ManagementProduct ManagementoperationsScrumStrategy

Remitr

Marketing (Truly Financial)

Jan 2021Jan 2021 · 0 mo · Toronto, Ontario, Canada · Remote

  • Planned and executed a GTM strategy to launch a new SMB-focused neobank product, Truly Financial, in a new market, in the United States
  • Successfully generated thousands of qualified leads from a few months of running the waitlist signup campaign across a landing page website, social media pages, and online community groups
Go-to-Market StrategyFinTechProduct LaunchNew Market ExpansionGrowth Hacking

Nus alumni ventures (nav)

Startup Investments Director (Founding Team)

Jan 2020Dec 2021 · 1 yr 11 mos · Singapore · Remote

  • NUS Alumni Ventures is South East Asia's first angel investment community network created by NUS alumni that seeks to strengthen the NUS and Southeast Asia startup community
  • Fostered investment relationships and support among entrepreneurs, angel investors and youth VC-trained analysts
  • Created diverse opportunities for education, research, professional development, advising, mentoring, and growing one’s business and investment portfolio
Venture CapitalAngel InvestingFundraising

Temasek

Private Equity (Pavilion Capital)

Jan 2020Jan 2020 · 0 mo · Singapore · Remote

  • Under Pavilion Capital, a wholly-owned subsidiary of Temasek Holdings
  • Focus on Healthcare and Biotech Investments
  • Conducted research, financial modelling, financial analysis, valuation, and more
Market ResearchPrivate EquityFinancial Analysis

Savour!

Director

Jan 2019Jan 2022 · 3 yrs · Singapore · Hybrid

  • Spearheaded the company's growth through leading business development and account management
  • Grew a one-stop B2B e-procurement marketplace web app platform that connected hundreds of B2B customers to merchants in Singapore with FMCG products like F&B, gifts, supplies and services, at corporate discounts and sponsorships
  • Contributed to the environmental and social mission of empowering MNCs, SMEs, and NGOs with savings while digitalizing traditional supply chain and procurement processes sustainably
  • Led an international team with a strong presence across APAC (largest main market), EMEA and US
  • Planned and executed the overall business strategy and direction
SalesCustomer SuccessBusiness DevelopmentAccount ManagementLeadership

The water agency

New Positioning Lead

Jan 2019Jan 2019 · 0 mo · Yangon, Myanmar · On-site

  • Key project focused on growth strategy and development for a Myanmar and Indonesia Water Portal
  • Strategised the business growth plans for an international Netherlands-based boutique consulting firm that was expanding to and establishing their new overseas offices in Myanmar and Indonesia
  • Did ESG-related management consulting projects with clients such as governmental agencies, private companies, and education institutions
Management Consulting

Pwc singapore

Chairman’s Office

Jan 2018Jan 2018 · 0 mo · Singapore · On-site

  • Prepared regular internal corporate communications sent out to the entire company
  • Organised networking events and client meetings between partners and clients
  • Involved in executing company-wide digital transformation initiatives

Everything mix

Business Owner

Jan 2017Jan 2019 · 2 yrs · Singapore · On-site

  • Founded a blog shop that sold Men and Women's Fashion targeting youths and young adults in Singapore
  • Grew to over 1,100 followers and had a 5/5 star rating on Carousell, Shopee that had a 4.8/5 star rating, and also expanded to Facebook Marketplace.

Lg electronics

Corporate Marketing

Jan 2017Jan 2017 · 0 mo · Singapore · On-site

  • - Coordinated several new product launch campaigns that involved liaising actively with the 7 product divisions, the marketing and public relations agencies, the South Korea HQ and other overseas offices within the APAC region
Event ManagementCorporate Communications

Meraki

Co-Founder

Jan 2016Jan 2017 · 1 yr · Singapore

  • -Created customized handcrafted artisan laptop sleeves, bags, and phone cases that retailed on online marketplace platforms and pop-up bazaars

Excel learning technologies

Marketing Lead

Jan 2015Jan 2015 · 0 mo · Singapore · On-site

  • Spearheaded outreach and engagement to hundreds of customers (parents) via offline and online educational marketing campaigns
  • Resulted in a significant increase in tuition class and workshops signups among Primary and Secondary school students

Education

National University of Singapore

Bachelor of Business Administration - BBA — Marketing

University of Toronto

Business Software and Technology Product Management

Ngee Ann Polytechnic

Diploma

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