Katrina L. — Business Development Executive
Feel free to drop me a message if you'd like to connect, collaborate, or discuss opportunities. Passionate about creating impact and driving value through strategic business development and account management, I bring years of experience across the newswire, media, agency, e-commerce (FMCG procurement), blockchain/AI (Web3), fintech, angel investing, private equity, and professional services sectors, throughout Singapore, Asia Pacific region, and other regions globally. I have worked in MNCs, SMEs, and startups, where I enjoy engaging B2B stakeholders across SMB, mid-market, and enterprise segments — from founders and C-Suite executives to operational teams. My expertise spans business development, sales, account management, customer success, partnerships, growth, marketing, public relations, advertising, and media. I built a client portfolio across 20+ industries, where I managed end-to-end sales and account growth of new clients. I organized many high-impact events attracting hundreds of industry leaders and experts. I have also appeared as an emcee and guest panelist to share industry expertise for several webinars hosted by companies, NGOs, and educational institutions as well as served as a judge for entrepreneurship/case competitions.
Stackforce AI infers this person is a Business Development and Account Management expert in the Fintech and Media industries.
Location: Singapore, Singapore, Singapore
Experience: 8 yrs
Skills
- Business Development
- Account Management
- Sales
- Project Management
- Venture Capital
- Fundraising
- Product Management
- Strategy
- Go-to-market Strategy
- Product Launch
- Market Research
- Financial Analysis
- Event Management
- Corporate Communications
Career Highlights
- Extensive experience in business development across multiple sectors.
- Proven track record in driving sales and account growth.
- Strong leadership in managing cross-functional teams.
Work Experience
Media OutReach Newswire
Corporate Business Development Manager (2 yrs)
The Drum
Business Development Manager (APAC) (0 mo)
dentsu
Account Manager (0 mo)
Mavennet
Product Owner, Strategy, and Operations (0 mo)
Remitr
Marketing (Truly Financial) (0 mo)
NUS Alumni Ventures (NAV)
Startup Investments Director (Founding Team) (1 yr 11 mos)
Temasek
Private Equity (Pavilion Capital) (0 mo)
Savour!
Director (3 yrs)
The Water Agency
New Positioning Lead (0 mo)
PwC Singapore
Chairman’s Office (0 mo)
Everything Mix
Business Owner (2 yrs)
LG Electronics
Corporate Marketing (0 mo)
Meraki
Co-Founder (1 yr)
Excel Learning Technologies
Marketing Lead (0 mo)
Education
Bachelor of Business Administration - BBA at National University of Singapore
Business Software and Technology Product Management at University of Toronto
Diploma at Ngee Ann Polytechnic