Feb 2024 – Present · 2 yrs 3 mos · Greater Kolkata Area · On-site

• Spearheading a dynamic ad agency that bridges brand visions with creative solutions.
• My multifaceted role encompasses:
• Business Development: Cultivating relationships with brands, understanding their unique challenges, and crafting tailored strategies to close gaps and achieve their goals.
• Content & Creative Strategy: Leading our creative team in developing compelling narratives and innovative campaigns that resonate with target audiences and drive results.
• Project Innovation: Constantly exploring new frontiers in advertising, from hosting immersive events to pioneering creative techniques, expanding our agency's capabilities and keeping us at the cutting edge of the industry.
• Team Growth: Fostering a culture of continuous learning and skill expansion, ensuring our team stays ahead in this ever-evolving landscape.
• Impact:
• Successfully onboarded 7 new clients
• Launched 13 innovative projects, enhancing our agency's portfolio and industry standing
• Improved team efficiency by 28% through strategic process improvements and upskilling initiatives
• Key Learnings:
• Mastered the art of translating client needs into actionable, creative strategies
• Developed a keen eye for emerging trends and their potential application in advertising
• Honed leadership skills in managing diverse teams and fostering a culture of innovation
• Excited to continue pushing boundaries and creating impactful campaigns that drive our clients' success and our agency's growth.

Oct 2023 – Jan 2024 · 3 mos · Bengaluru, Karnataka, India

• Led a dynamic team of 3 in crafting engaging, multi-channel campaigns for renowned brands. Key responsibilities included:
• Creative Direction: Spearheaded creative ideation and execution for Domino's India, Ecotact Solutions, and Pillsbury product launch.
• Content Creation: Developed compelling content across various platforms including Instagram, Twitter, and email marketing.
• Campaign Management: Orchestrated comprehensive ad campaigns, from concept to execution, ensuring brand consistency and message impact.
• Offline Collateral Design: Conceptualized and oversaw the creation of in-store materials and booth designs, bridging the gap between digital and physical brand experiences.
• Key Learnings:
• Mastered the art of creating cohesive brand narratives across diverse marketing channels
• Developed expertise in balancing creative innovation with strategic brand objectives
• Honed skills in team leadership and project management in a fast-paced agency environment
• This role solidified my passion for creative strategy and my ability to deliver impactful, multi-faceted campaigns for diverse clients.

May 2023 – Feb 2024 · 9 mos · Greater Kolkata Area

Jul 2022 – Sep 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

• As a Content Strategist at Tamasha.live, a prominent real money gaming platform in India, I had the privilege of spearheading the comprehensive content management strategy for both Tamasha.live, Playroom and its parent company, GamePay Technologies Pvt. Ltd.
• My role involved orchestrating a wide spectrum of content initiatives, ranging from social media management to digital ad content creation, video production for internal and external audiences, and meticulous curation of in-app content.
• Key Responsibilities:
• Content Strategy: Devised and executed a holistic content strategy aligned with Tamasha.life's brand identity and business goals. This encompassed content planning, creation, and distribution across platforms.
• Social Media Management: Managed Tamasha.life's social media presence on platforms like Facebook, Instagram, and Twitter. Developed engaging content calendars, scheduled posts, and analyzed performance metrics to optimize content reach and engagement.
• Digital Ads Content: Produced compelling content for digital advertising campaigns, including ad copy, graphics, and multimedia elements. Collaborated with the marketing team to ensure effective ad placements and user targeting.
• Video Production: Led the creation of video content for both internal company use and external marketing purposes. This involved scripting, shooting, editing, and post-production tasks to deliver impactful videos.
• In-App Content Curation: Curated in-app content to enhance user engagement and retention. Worked closely with the product team to align content with gameplay experiences and promotions.
• Performance Analysis: Conducted data-driven analysis of content performance using tools like Google Analytics and social media insights. Used insights to refine content strategies and maximize ROI.
• Collaboration: Collaborated cross-functionally with design, marketing, product, and development teams to ensure content coherence and consistency across all touchpoints.

Jun 2022 – Jul 2022 · 1 mo · Kolkata, West Bengal, India

Mar 2022 – May 2022 · 2 mos · Kolkata

• During my tenure at Promotage Global Services Private Limited, a distinguished ad agency based in Calcutta, I held multifaceted responsibilities.
• I managed the accounts of two prominent companies, Tega Industries and Sany India, overseeing their content needs encompassing web content, SEO content, and social media content. Moreover, I played a pivotal role in boosting LinkedIn engagement and contributing to a successful mainline advertisement campaign for Sany India during their rebranding efforts.
• Additionally, I took charge of making pitches for the business development operations of Promotedge, demonstrating my dedication to driving growth for both clients and the agency.

Aug 2021 – Mar 2022 · 7 mos · Kolkata

Apr 2021 – Jul 2021 · 3 mos · Bengaluru South, Karnataka, India

May 2020 – Apr 2021 · 11 mos · Kolkata

Apr 2019 – Jun 2019 · 2 mos · Bengaluru, Karnataka, India

• GIS Mapping and Corporate Marketing

Oct 2017 – Apr 2018 · 6 mos · Bengaluru, Karnataka, India