Saman Sami

Business Development Executive

Tehran, Tehran Province, Iran21 yrs 7 mos experience
Highly Stable

Key Highlights

  • 18 years of experience in FMCG industry
  • Proven track record of double-digit growth
  • Expert in modern trade and e-commerce strategies
Stackforce AI infers this person is a strategic sales leader in the FMCG sector with expertise in modern trade and e-commerce.

Contact

Skills

Core Skills

Key Account ManagementModern Trade StrategyNational Sales ManagementE-commerce ConsultingSales ManagementContent Management

Other Skills

Channel DevelopmentNegotiation & Relationship ManagementSales & Marketing LeadershipTeam LeadershipMarketingSales OperationsNew Business DevelopmentMCSEOnline MarketingITInventory ManagementPurchasingMicrosoft OfficeContent DevelopmentCustomer Service

About

With 18 years of progressive experience in the fast-moving consumer goods (FMCG) industry, I am a strategic sales leader recognized for delivering sustainable revenue growth, developing high-performing teams, and building enduring partnerships across the retail ecosystem. My core expertise lies in modern trade, key account management, and omni-channel distribution strategies aligned with evolving consumer behaviors and market dynamics. I have consistently achieved year-over-year double-digit growth by leveraging data analytics, cross-functional collaboration, and long-term account planning. My leadership style is rooted in accountability, innovation, and integrity—empowering teams while maintaining a sharp focus on results. I have successfully led nationwide portfolios, managed complex negotiations with major retail partners, and implemented performance-driven programs that elevate market share and profitability. I am passionate about creating value through strategic foresight, disciplined execution, and a relentless commitment to excellence. Let’s connect if you’re seeking leadership that transforms potential into I’m passionate about creating value through strategic foresight, disciplined execution, and a relentless commitment to excellence. Let’s connect if you’re seeking leadership that transforms potential into measurable outcomes.

Experience

Zargroup / گروه‌ زر

Head of Modern Trade & E-Commerce Manager

Sep 2025Present · 6 mos · Tehran Province, Iran

  • Zar Group operates with an entrepreneurial approach based on knowledge, innovation, and expertise in B2B and B2C businesses in response to the needs of society and value creation. The ultimate goal of Zar Group is to enter new industries to improve the lifestyle and quality of life of human society.
  • Launching incentive programs to generate and increase sales.
  • Coordinating and supervising the day-to-day sales efforts of the team.
  • Assisting Account Executives in the preparation of proposals and presentations.
  • Training and coaching team members on selling techniques.
  • Setting examples for other staff in areas of personal character, commitment and work habits.
  • Training and coaching team members on selling techniques.
  • Setting examples for other staff in areas of personal character, commitment and work habits.
  • Leading, directing and motivating the sales team.
  • Presiding over weekly staff meetings.
  • Conducting real-time phone monitoring of staff.
Key Account ManagementModern Trade StrategyChannel DevelopmentNegotiation & Relationship ManagementSales & Marketing LeadershipNational Sales Management+1

Hpni co.

Heaf of Modern Trade and E-Commerce Manager

Oct 2024Sep 2025 · 11 mos · Tehran Province, Iran · On-site

  • HPNI Company is a subsidiary of the Parkrokh Group, which has started its activity in the field of producing shampoos and body products under a German license:
  • Launching incentive programs to generate and increase sales.
  • Coordinating and supervising the day-to-day sales efforts of the team.
  • Assisting Account Executives in the preparation of proposals and presentations.
  • Training and coaching team members on selling techniques.
  • Setting examples for other staff in areas of personal character, commitment and work habits.
  • Leading, directing and motivating the sales team.
  • Presiding over weekly staff meetings.
  • Conducting real-time phone monitoring of staff.
Key Account ManagementModern Trade StrategyChannel DevelopmentNegotiation & Relationship ManagementSales & Marketing LeadershipNational Sales Management+1

Modalal

Head of Modern Trade & E-Commerce Manager

Feb 2020Aug 2024 · 4 yrs 6 mos · Iran

  • Modalal Group is a vertical integrated Food Industrial conglomerated. It is the number one commodity trader for several products and one of the leading companies in the edible and bottled oil and derivatives industry.
  • “Ghoncheh” is produced by “Kesht va Sanat Shomal” complex which is located in north part of Iran near to Caspian Sea. Our products include wide range of vegetable oils for different purposes.
  • Launching incentive programs to generate and increase sales.
  • Coordinating and supervising the day-to-day sales efforts of the team.
  • Assisting Account Executives in the preparation of proposals and presentations.
  • Training and coaching team members on selling techniques.
  • Setting examples for other staff in areas of personal character, commitment and work habits.
  • Leading, directing and motivating the sales team.
  • Presiding over weekly staff meetings.
  • Training, developing and motivation the of the sales & merchandising team
  • Coordinating with logistics and depot for proper distribution of stock.
  • Monitoring market closely and competitors trends.
Team LeadershipE-Commerce ConsultingNational Sales ManagementMarketingSales Management

Castle noush

Head of Modern Trade & E-Commerce Manager

Feb 2019Jan 2020 · 11 mos · Tehran Province, Iran

  • Training, developing and motivation the of the sales & merchandising team
  • Coordinating with logistics and depot for proper distribution of stock.
  • Monitoring market closely and competitors trends.
  • Launching incentive programs to generate and increase sales.
  • Coordinating and supervising the day-to-day sales efforts of the team.
  • Assisting Account Executives in the preparation of proposals and presentations.
  • Play a central role with aim to continuously improve share of shelf space vs. competitors and to amplify impact of product visibility.
  • Serve as contact point for key customers and internal teams
  • Maintaining accurate records of customer contracts.
  • Attending all company departmental and general meetings.
Team LeadershipE-Commerce ConsultingNational Sales ManagementMarketing

Danone dairy

Key Account Manager

Jan 2018Feb 2019 · 1 yr 1 mo · Tehran Province, Iran

  • Develop and maintain strategic long-term trusting relationships with high volume clients to accomplish organic growth and long-term company objectives
  • Research about activity of Rivals and other Brands in Same Industry
  • Research key customer wants and needs
  • Suggest solutions that answer clients needs and wants
  • Ensure the ordered products are delivered in a timely manner
  • Serve as contact point for key customers and internal teams
  • Resolve customers' complaints in an effective and respectful way
  • Gather, report and communicate customers' feedback on service, technology and product delivery
  • Research and source new potential clients
  • Measure, track and analyze key account metrics
  • Set the best Promotions for the Stores
  • Create reports for upper management
  • Attending all company departmental and general meetings.
Team LeadershipE-Commerce ConsultingNational Sales ManagementMarketingKey Account ManagementSales Management

Zarrin roya

Area Sales Manager ( Key Account Manager, Retail, Pharmacy)

Jun 2015Jan 2018 · 2 yrs 7 mos · Tehran

  • Zarrin Group is a manufacturer of My Baby diapers and My Lady women hygienic pads built in 1989,I am responsible for;
  • Launching incentive programs to generate and increase sales.
  • Coordinating and supervising the day-to-day sales efforts of the team.
  • Assisting Account Executives in the preparation of proposals and presentations.
  • Training and coaching team members on selling techniques.
  • Setting examples for other staff in areas of personal character, commitment and work habits.
  • Leading, directing and motivating the sales team.
  • Presiding over weekly staff meetings.
  • Conducting real-time phone monitoring of staff.
  • Maintaining staff attendance and punctuality reports.
  • Promptly handling customer complaints.
  • Field training new sales representatives.
  • Monitoring and responding to changing service level requirements.
  • Maintaining accurate records of customer contracts.
  • Attending all company departmental and general meetings.
  • Completing all sales paperwork.
  • Recruiting sales representatives.
  • Carrying out staff performance reviews.
Team LeadershipE-Commerce ConsultingNational Sales ManagementMarketingKey Account ManagementSales Management

Digikala.com

Content Category Manager

Jan 2013Jan 2015 · 2 yrs · Iran

  • Digikala is a leading e-commerce brand, fast growing company and one of the very pioneers of Iranian online retail,I am working as Category Manager, responsible for;
  • Planning, creating and publishing rich content including social media through research
  • Conduct research on topics related to startups both locally and internationally
  • Prepare content both in Farsi and English
  • Maintain, develop and enhance website and web applications
  • Manage Sarava’s visibility in different social media channels
  • Prepare press releases and distribute to our media network
  • Expand the Press Relations by building effective relationship with journalists and media
  • Prepare and distribute regular newsletters for different stakeholders
  • Keep the content on our website updated according to latest changes
  • Helps to create a scalable infrastructure and knowledge base to efficiently take care of all social media and communications issues
  • Building up a knowledge base with content relevant information about startups
  • Research, maintain and report on marketing data to aid management in determining marketing direction.
  • Create materials used for proposals, correspondence and presentation materials and reports.
  • Create and deliver press releases, media relations content, case studies, executive bios and corporate newsletter content with the PR team
  • Identify, develop and execute communications strategy for key media contacts and customer references.
  • Research media coverage and industry trends.
  • Conduct extensive media outreach.
  • Improve communication efficiencies within company.
  • Create and distribute customer surveys
  • Develop creative ideas and concepts, often in partnership with design team
Team LeadershipE-Commerce ConsultingNational Sales ManagementMarketingKey Account ManagementSales Management

Aitak company

Key Account Manager

Jan 2010Jan 2013 · 3 yrs · Iran

  • This is an IT Company professional in selling Office Machines, I was reporting to Sales director and responsible for;
  • Define sales and distribution targets for the country
  • Identifying the new market potential as well as potential customers
  • Identify and seek new sales channel and propose new solutions to increase sales level
  • Market visit and activity reports in covered areas
  • Communication with the distributors to increase their awareness about products to achieve sales target
Team LeadershipE-Commerce ConsultingNational Sales ManagementContent Management

Commercial

Sales Manager

Jan 2006Jan 2010 · 4 yrs · Iran

  • Sales Manager
  • This company is a ceramic tile producer, I was working there as a sales manager.
  • I was responsible for:
  • Presentation and sale of new products. Assist in development and implementation of
  • marketing plans.
  • Following up the client and commercial sale orders.
  • Searching for new clients.
  • Prepare annual and quarterly sale plan and budget.
  • Plan to develop and control sale and service program.
  • Monitor customer preferences to determine focus of sale efforts.
  • Prepare sale reports and monitor the sale trends.
Team LeadershipE-Commerce ConsultingNational Sales ManagementMarketingKey Account ManagementSales Management

Rayanehamrah.com

Sales Manager

Jan 2004Apr 2006 · 2 yrs 3 mos · Tehran

  • This company is one of the biggest company of selling & importing Notebook based in Paytakht, I was working there as sales manager, and responsible of 12 sales executives & 4 Marketing supervisor, reporting to sales director;
  • I was responsible of ;
  • Maintain and manage with distributor's agents and stores.
  • Participate in setting short term and long term goals and objectives for sales team of each area according to market conditions.
  • Closely follow market and competitor activities in the industry and assist to develop new business.
  • Explore & Study the competitor's movements in the target market
  • Manage and lead sales and distribution team and coordinate between sales and other staff .
Team LeadershipE-Commerce ConsultingNational Sales ManagementMarketingKey Account ManagementSales Management

Education

Elmi-Karbordi

A.D/ Associate Degree — Language Interpretation and Translation

Jan 2006Jan 2009

Indian Institute of Technology (Banaras Hindu University), Varanasi

Bachelor of Technology - BTech — Information Technology

Jan 2004Jan 2008

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