Upendra Acharya — Business Development Executive

“The goal is to turn data into information, and information into insight.” – Carly Fiorina As a results-driven marketing and consumer insights expert with over 20 years of experience, I have successfully led impactful initiatives across diverse industries, including Media, FMCG/CPG, Telecom, Automotive, Pharma, Consumer Electronics, Finance, and Real Estate. My core strengths lie in generating actionable insights from unorganized data as well as from syndicated studies (IRS, BARC, RAM, TGI), crafting data-driven marketing strategies, and leading teams to deliver business growth through innovative solutions. I have held leadership roles in prestigious organizations such as TV Today Network (India Today Group), Hansa Research Group, Ipsos and GroupM Media, where I spearheaded marketing and consumer research strategies for both traditional and digital platforms. My strategic insights consistently increased brand reach, improved revenues, and enhanced consumer engagement. My expertise spans digital marketing strategy, market research, brand tracking, communication research, and event management. I thrive on solving complex business challenges, providing clients with clear, data-backed strategies that align with their objectives. A strategic thinker with an analytical mindset, I believe in driving innovation through deep consumer understanding. I am passionate about leveraging data analytics, market research, and digital strategies to foster innovation and deliver measurable impact. Known for my strategic thinking, leadership, and ability to solve complex business challenges, I focus on empowering teams and stakeholders to make informed, data-backed decisions. I thrive on driving long-term success by delivering cutting-edge consumer insights that shape business strategy and create lasting value. Looking ahead, I am excited to continue leveraging my extensive experience to help businesses navigate the evolving market landscape. My goal is to push boundaries in consumer behavior analysis and marketing innovation, ensuring brands remain relevant and competitive in a fast-changing digital world.

Stackforce AI infers this person is a Marketing and Consumer Insights expert with a focus on data-driven strategies in various industries.

Location: Gurugram, Haryana, India

Experience: 18 yrs 1 mo