Anil Viswanathan

CEO

Zurich, Zurich, Switzerland17 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led marketing for major global brands in Europe.
  • Managed fastest growing market for Mondelez in Southeast Asia.
  • Oversaw end-to-end delivery of India's brand portfolio.
Stackforce AI infers this person is a Marketing Executive with extensive experience in FMCG and brand management.

Contact

LinkedIn

Skills

Core Skills

Strategic Marketing ManagementMarketing StrategyGeneral ManagementFast-moving Consumer Goods (fmcg)

Other Skills

CMO managementMarketing OperationsVertical Marketing

Experience

Mondelēz international

7 roles

Vice President Marketing

Promoted

Jul 2025 – Present · 8 mos · Zurich, Switzerland · On-site

  • I run marketing for North & Western Europe comprising of our country units of Benelux, Iberia, Italy and Nordics. I am part of the NWE Business Unit Leadership and the European Marketing Leadership teams.
  • Our business unit is unique with strong category positions in Confectionery, Bakery & Baked snacks and Meals. We are blessed with a mix of strong global brands like Oreo, Milka, Toblerone and Philadelphia on the one side, and unique local jewel brands like Freia and Marabou in the Nordics, Fontaneda and Suchard in Spain, Oro and Fonsies in Italy and Cote D'or in Belgium.
Strategic Marketing ManagementCMO managementVertical MarketingMarketing OperationsMarketing Strategy

Vice President Marketing

Promoted

Jan 2022 – Oct 2022 · 9 mos

  • Currently leading the Mondelez India Marketing Function, and part of the India Leadership team and member of Global brand teams. As the India CMO, I oversee the end to end delivery of the entire India Brand portfolio including Equity, Innovation and Activation while also leading the Consumer Insights and Analytics practice. With our digital transformation agenda, I am also leading the Consumer Digital practice for the business working in close partnership with the India and Global Technology Leadership.

Senior Director Marketing

Apr 2021 – Jan 2022 · 9 mos

  • Responsible for Mondelez India Marketing ( All Categories including Chocolate, Biscuits, Powder Beverages, and Confectionery) including Insights & Analytics.
  • Managing end-to-end Marketing execution including Equity, Innovation and Activation for the India Business, in line with our "Local first, but not Local only" approach to business.
  • Part of the India Leadership Team and Global Brand Communities.

Senior Director

Promoted

Aug 2020 – Apr 2021 · 8 mos

  • Responsible for the India Chocolate Business and the India Insights & Analytics function

Director - India Chocolate

Feb 2018 – Aug 2020 · 2 yrs 6 mos

  • Leader of the India chocolate business, and member of the Regional Chocolate and Country Leadership team.

Associate Director, Marketing, AMEA Chocolate

Promoted

Mar 2017 – Feb 2018 · 11 mos

  • Part of the Regional Chocolate Leadership team working on Innovation, Strategy and Special projects

Senior Platform Manager, Global Chocolates

Mar 2014 – Feb 2017 · 2 yrs 11 mos

  • End-to-end Leadership & execution of Chocolate Innovation platform (Countlines) as part of the Global Chocolate team

Mondelez kinh do

Managing Director

Sep 2022 – Nov 2025 · 3 yrs 2 mos · Ho Chi Minh City, Vietnam

  • I run the Mondelez Vietnam business - the fastest growing and one of the largest markets for us in South East Asia. Mondelez Vietnam is one of the largest snacking companies in the country driven by our strong Global and Local brands and a deep route to market system.
General ManagementFast-Moving Consumer Goods (FMCG)

Cadbury kraft india

VP Marketing - Chocolates

Oct 2011 – Feb 2014 · 2 yrs 4 mos · Mumbai

  • Chocolate Marketing Lead for India including Innovation, Equity and Activation (pre-restructuring)

Cadbury india

2 roles

AVP Marketing - Biscuits Category entry

Promoted

Apr 2010 – Oct 2011 · 1 yr 6 mos

  • Project Lead working on Biscuits category entry ( Oreo Launch) in India post Kraft-acquisition in Jan '10

Associate Vice President - Strategy & New Business

Mar 2008 – Mar 2010 · 2 yrs

  • Working with senior leadership in Cadbury India to evolve and run the business strategy for the company.
  • Also entails handling of new businesses run outside of the current brand and category portfolio.

Education

Indian Institute of Management, Calcutta

Postgraduate Degree PDGM — Marketing

Jul 1998 – Apr 2000

Indian Institute of Technology, Madras

Bachelor of Technology - BTech — Mechanical Engineering

Jun 1994 – May 1998

Kendriya Vidyalaya

Jan 1982 – Jan 1994

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