Apr 2022 – Dec 2023 · 1 yr 8 mos · India

• Using the world of esports to help brands scale up through valuable engagements with gaming audience.

Mar 2021 – Apr 2022 · 1 yr 1 mo · India

• 1. Data & media partnerships with leading publishers, exchanges and DMPs.
• 2. Overall ads sales strategy - pricing, demand/ supply planning, advertiser risk management, yield enhancement, etc.
• 3. Leading monetisation of Paytm scratch card inventory, end to end.
• 4. Leading product for performance advertising - operations, product and overall revenues.
• 5. Business development & account management across key “performance sensitive” accounts.
• 6. Managing multiple programs including Merchant Offer Ads, Paytm tools based solution building for different category of advertisers, new innovations and special impact event creation for business upscale.
• 7. Marketing for Paytm Ads - making sure word gets out in the ecosystem to the right stake holders to promote usage of Paytm Ads as go to advertising tool in Indian Digital ecosystem.

Oct 2019 – Mar 2021 · 1 yr 5 mos

• Establishing Affle as a global brand in adtech and programmatic advertising. Drive revenues through direct ads & adtech sales for Affle. Lead key strategic partnerships in India, MENA and SEA regions, which include big ticket media relation and platform relationships.
• Helping core operations team to build new strategies for revenue on-boarding and retention of key clients to drive growth.
• Enable publishers & commerce partners to monetise their audience data & inventory via means of our AI-powered DMP, Performance Optimiser & Affle DSP.
• Core responsibility -
• 1. P&L as well as revenue responsibilities of the PAAS BU.
• 2. Driving product & sales strategy for different programmatic products.
• 3. Building monetization/ ad-sales strategies for leading OTT/ video, commerce and food-tech partners.
• 4. Working with media teams across subcontinent on agency and advertiser programmatic/ data pitches.
• 5. Have worked on performance & LTV campaigns for leading commerce & OTT advertisers, hence delivering KPIs.
• 6. Driving media & data syndications with leading publishers, adtech/ programmatic trading desks, exchanges, DSPs, etc..
• Working on core team to devise new revenue models and product priorities. Leading greenfield sales for new BUs media, data & product in India, Middle east and beyond.

Oct 2017 – Oct 2019 · 2 yrs

• Leading strategic initiatives, platforms p&l, growth and partnerships at Affle. Primarily responsible for product and growth of Affle's Data Management Platform, Fraud detection tool (mFaaS), Monetization suite and other adtech-martech products verticalized for OTT, E-commerce, etc. industries.

Oct 2015 – Oct 2017 · 2 yrs

• Leading a global marketing and growth charter for Affle Affle with a global team, enabling sales & market expansion globally for all business units and products.

Oct 2014 – Sep 2015 · 11 mos

• Defining and executing marketing strategies for the Affle Group.
• Affle is a Mobile Apps and Ads as a service company. Its a Singapore HQ firm with lead investors like Microsoft, D2C (JV between NTT DoCoMo & Dentsu), Itochu, Centurion Private Equity & Bennete & Coleman Group.

Oct 2013 – Oct 2014 · 1 yr · Gurgaon

• Defining and executing the Marketing strategies for the Global B2B Online and Offline campaigns for the Mettl Online Assessment Platform. The major channels which I worked upon while @ Mettl were – Google PPC, FB, Twitter, Quora, Affiliates, Mailers, Remarketing, etc. through which we generate first level conversions ie leads for the company.
• Working on the Inside sales in the EMEA, SEA and AUS markets.

May 2013 – Nov 2013 · 6 mos · New Delhi

• Leading the marketing initiative on the search & display front for the flagship products LensKart & JewelsKart so as to maximize the revenue sources.
• Optimizing and analyzing advertising budgets, optimize conversion strategies and measure ROI metrics for various sources like SEM, Display, Remarketing, Fb, Twitter, Affiliates, Email Marketing, etc.
• Worked in Digital Marketing team on search and affiliate marketing front during the TV AD Campaign of Lenskart in months of Sept and Oct’ 2013.

Dec 2011 – May 2013 · 1 yr 5 mos · Gurgaon, India

• Clients: Amazon, Yahoo, AOL, Ebay, Wallmart, PRICELINE, AOL, HuffingtonPost, etc
• Core responsibilities:
• Analyzing and managing campaigns in B2B & B2C arena on channels like Google, Bing - Search Engine Marketing (desktop & mobile), Affiliate marketing and Email Marketing for world’s #1 comparison shopping engine NEXTAG and co-brand websites Calibex, Guestiger, Fansnap, Wize, PriceMachine and numerous clients like Amazon, Yahoo, AOL, Ebay, Wallmart, PRICELINE, AOL, HuffingtonPost, etc operational in the US, EU, APAC regions.
• Work closely with category managers, sales managers, clients and business development teams to gauge/recognize merchant impact/potential concentrating both on providing excellent end user satisfaction and higher conversion.

Dec 2010 – Dec 2011 · 1 yr · Chandigarh Area, India

• Working with VRPL has exposed to me a very dynamic working and learning experience and has helped me in tackling situations where one has to take full responsibility of the work while managing both management and client expectations.
• Along with Online Marketing, primary responsibilities included understanding of VRPL’s business requirements and business rule design for their Sales Crediting, Customer Targeting, Incentive Compensation and Reporting projects. Worked on the Online Marketing, laisoning for getting essential permissions for setting up the industry, Data Analytics, Client Presentations and Account Management for the company.