Apr 2023 – Sep 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• 1.Develop and execute brand strategies for clients on Amazon platform and other Marketplace.
• 2. Manage client's brand presence and reputation on Amazon Seller Central and Vendor Central.
• 3.Manage client's Advertising budgets and
• leverage data across all marketing channels and campaigns to achieve scale and efficiency.
• 4.Conduct market research and analyze consumer behavior to identify trends and opportunities for brand growth.
• 5.Use the consumer insights, competitor analysis, market & business needs to evolve the best in class strategy.
• 6.Drive sales from all digital channels to all assigned client's account, with clearing defining
• acquisition and retention plan.
• 7. Build and manage client's marketing calendar
• with offers and promotions working alongside
• client and Creative team.
• 8.Optimize product listings, content, and search keywords to increase visibility and sales performance on Amazon Monitor competitor activities and develop counter-strategies to maintain brand competitiveness.
• 9.Collaborate with cross-functional teams including marketing, sales, and supply chain to drive brand performance.
• 10.Own design, development, and maintenance of ongoing marketing and traffic metrics, reports, analyses, dashboards, etc. to drive key business decisions.
• 11. Lead daily, weekly, monthly and quarterly
• performance reviews of clients with Internal
• Leadership and external clients.
• 12. Stay up-to-date with industry trends and
• Amazon's policies and updates. Mentored junior team members, fostering professional growth and development whilereinforcing positive work environment.

Oct 2022 – Apr 2023 · 6 mos · India

• 1. Track and analyze the day-to-day performance of the ongoing campaigns on
• amazon vendor central (USA).
• 2. Identified automation and process improvement opportunities across Amazon’s
• advertising business.
• 3. Lead initiatives that require significant cross-team collaboration between Amazon’s
• ads and other teams; collaborate with global partner teams to drive initiatives.
• 3. Develop tools and mechanisms within the team to improve advertising
• performance overall and work closely with the product to integrate such tools within
• existing platforms
• 4. Worked with the team as an SEO specialist and helped clients with ongoing SEO
• activities.
• 5. Prepared a roadmap for the upcoming month for all the existing clients and also
• advised clients on the opportunities associated with their businesses.
• 6. Planned business goals for the next quarter and prepare strategies to deliver them
• on time.

Sep 2021 – Oct 2022 · 1 yr 1 mo

• 1. Track and analyze the day-to-day performance of the ongoing campaigns on
• amazon vendor central (USA).
• 2. Identified automation and process improvement opportunities across Amazon’s
• advertising business.
• 3. Lead initiatives that require significant cross-team collaboration between Amazon’s
• ads and other teams; collaborate with global partner teams to drive initiatives.

Sep 2019 – Sep 2021 · 2 yrs · Greater Bengaluru Area

• 1. Analyze accounts to provide custom advertising solutions for Advertisers to
• increase efficiency and meet advertiser KPIs.
• 2. Partner closely with our business teams to deliver business goals, and build a
• strong understanding of the digital advertising ecosystem.
• 3. Advice clients on opportunities associated with key trends and potential business
• impact.
• 4. Flawlessly execute end-to-end campaigns, while communicating campaign
• progress and applying learnings in future campaigns

Jul 2018 – Sep 2019 · 1 yr 2 mos · Bengaluru, Karnataka, India

• As a Digital Marketing Specialist, my role is to track, report and optimize key business
• metrics across different channels using a variety of tools.
• 1. Manage all SEO efforts to ensure constant improvement in organic traffic and
• organic business volumes, attain key performance indicators such as reducing the
• website bounce rate, increasing dwell time or improving conversion. Also,
• 2. Optimize all paid ads campaigns across Facebook, Twitter, LinkedIn and Google to
• get the max number of conversions at the best possible ROI.
• 3. Understand our target group perfectly and translate that knowledge to create the
• perfect targeting across all digital channels. Implement innovative ideas and growth
• hacks to drive more business.

May 2017 – Jul 2018 · 1 yr 2 mos · Bengaluru Area, India

• 1. Performed in-depth competitor reviews to check competitor activities with ad
• placement, keyword use, placement bids and landing pages.
• 2. Built, implemented and updated effective SEO strategies.
• 3. Monitored social media and online sources for industry trends.
• 4. Handled company's paid campaign on platforms such as google & linkedin in
• order to generate effective leads and drive business.
• 5. Produced and submitted weekly reports outlining progress against KPI objectives.

Nov 2016 – May 2017 · 6 mos · Greater Hyderabad Area

• Manage and maintain the organisations website.
• Track and Analyse website traffic flow and provide regular internal reports
• 1. Create online banner adverts and oversee pay per click (PPC) ad management
• 2. Helped in framing Email design format
• 3. Fix errors or bugs in online content
• 4. Develop and manage digital marketing campaigns
• 5. Attain key performance indicators such as reducing the website bounce rate,
• increasing dwell time or improving conversions.

Aug 2016 – Nov 2016 · 3 mos

• Learned about various topics of digital marketing i.e. seo, smo, sem, google adwords, google webmaster tools, google analytics, ppc,google adsense.