Oct 2023 – Sep 2024 · 11 mos · Dubai, United Arab Emirates · On-site

• Explore the Future of Advertising with Arabyads CTV: Dive into the cutting-edge world of Connected TV advertising at Arabyads. Discover innovative solutions, targeted strategies, and seamless ad experiences tailored for the digital age. Unleash the power of CTV advertising and reach your audience in ways you never thought possible. You can reach me at harshit@arabyadsctv.com

Apr 2019 – Jul 2021 · 2 yrs 3 mos · Gurugram, Haryana, India

• Started the Indian office with a Country Manager with 2 presales and 1 customer Success
• Managed the Business end to end from new sales to renewals leading a team of 5 for 1st year and then eventually headed end to end sales after the business scaled beyond 130 logos
• Closed 122+ logos in 27 months directly
• Build the process and communication with the team from scratch and design flows for high-velocity sales. Initiated new collaterals and communication flow of nurturing and prospective clients.
• Analyze Sales pipelines and trends with Management to forecast sales forecasts, content calendars, hosting events, partnerships, and manage a customer advisory board
• Achieved 165%+ of the quota in 7 out of 9 quarters
• Working Closely with Agency & Internal Stakeholders for external & Internal Communications
• Responsible for making books of business 7 times from 200k to 1.4 million dollars over 27 months
• Developed strong, strategic relationships with customers to identify and leverage the customers' business goals, growth strategies, and profit drivers to deliver the appropriate consulting services
• Was a part of the key sales growth plan for India and the Middle East

Jul 2017 – Mar 2019 · 1 yr 8 mos · India · Hybrid

• Bluecore is an AI-driven retail marketing platform that brings together website, customer and live product insights to match customers with the products they love. By activating dynamic product data for the first time, Bluecore’s email marketing solution solves the missing piece of the performance puzzle: The ability to respond to customer behaviours with triggered and individualised communication.
• Hundreds of brands and retailers, including Teleflora, Vineyard Vines, Staples and Best Buy Canada, use Bluecore to drive increased revenue with less effort by connecting customers to the products they’ll love. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of the country's fastest growing SaaS startups.

Aug 2016 – Jul 2017 · 11 mos · Gurgaon, India

• Conceptualizing India's first news product in Read and Earn concept and Handling a team of 8
• Employee of month in the 2nd month of company.
• Made the revenues of the news product from .5 lakh to 150 lakh in 9 months.
• Partnership with Little, Paytm, Taboola, Columbia, pockets etc.
• Looking after the ad network for both mobile and web campaigns.
• Strategizing on product development , growth and new products. Creating flows & logics for features to be developed
• Conceptualizing the new product line in Influencer space.
• Helping sales team with new prospects and development.- Building Sales Pipeline
• Helping brands in acquisition and improving transaction matrix and usage funnel

Apr 2015 – Jul 2016 · 1 yr 3 mos · India

• Spoonfed is an on-demand food delivery startup.We We've built Spoonfed to help people order food from their favorite restaurants making the ordering experience top-notch with our features such as GPS tracking, premium packaging and free deliveries are some our most loved features.
• I am the co-founder of the organisation and look into sales and marketing of the company.
• My job role is to oversee sales, tieing-up with restaurants, partnering with other companies like Cafe Coffee Day and Jabong to launch marketing campaigns that helped bringing more orders to the platform.My primary responsibility is to spearheading the marketing efforts covering digital, ATL, BTL, product distribution, partnerships, PR and community engagement. Besides Marketing, I have also been involved in other functions like Product and Recruitment when needed.

Apr 2015 – Jul 2015 · 3 mos · Bengaluru, Karnataka, India

• Lead a large & dynamic student team of about 200 interns through brand marketing and promotional campaigns on various social media platforms
• Planned and supervised the execution of tasks concerning Youth Marketing/Word-of-mouth online campaigns delegated as well as the progress of the team
• Conceptualised creative ideas and extracted the same from the team for online as well as offline activations for brand awareness
• Planned and generated creative content for brand communication on the YU Blogs

Apr 2015 – May 2015 · 1 mo · Mumbai Metropolitan Region

• Assisted in Digital Marketing alliances, customer acquisition for online sales and Media Sales , promotions, digital campaigns, generation of leads through alternate channels, new enhancements for Aditya Birla Money– MyUniverse including Network and all categories .
• Was a part of health and wealth campaign and conducted few events in Pune at two big IT Gaint premises.
• Set up of digital transaction platform for AMCS
• Understood the planning and offering custom solutions for brands according to their objectives, budget and time.
• Relationship building with the agencies and corporate clients for subscription sales.
• Represented the company at IIM Chapter.
• Study of customer acquisition process (Lead generation of SIPs)
• Bench marking the platform with other digital mutual fund and lending platform
• Strategy building for the email campaign
• Generation of HNI leads for PMS service.
• Sense of S.E,O. and S.E.M.
• .

Feb 2015 – Apr 2015 · 2 mos · Bengaluru, Karnataka, India

• 1. Strategies for building Brand Visibility
• 2. Conducted Pan India competitions which had more than 700+ participants.
• 3.Strategies of Social media marketing
• 4.Offline and online Marketing
• 5.Community Program with 75 students across 3 cities.

Nov 2014 – Jan 2015 · 2 mos · Bengaluru, Karnataka, India

• Market Penetration strategies for the app.
• Generate content for both the social media pages and blogs.
• Conducted online and offline activities of the brand
• Conducted a viral traffic awareness run with more than 300 students .
• .Offline marketing campaigns.

Nov 2014 – Dec 2014 · 1 mo · Bangalore

• Design, develop and execute corporate communication, demand generation, product launch, presales and partner communication strategy for the organisation
• Manage public relations, digital engagement, events, advertisement, campaigns
• Hiring and monitoring interns
• Help in building brand

Oct 2014 – Oct 2014 · 0 mo · Bangalore

• Spreading the awareness about company by conducting surveys, campaigns etc.
• Helping in Social Marketing
• Providing suggestion in making of video.
• Strategy making and executing the video launch
• Promoting official video -Gharwalidiwali with views over 10million

Sep 2014 – Oct 2014 · 1 mo · Bangalore

• Headed all branding initiatives like creation of brochures, putting standards in place for publishing division, created teacher manuals for various offerings, etc.
• Manage public relations, digital engagement, events, advertisement, campaigns
• Hiring and monitoring interns
• Help in client servicing

Jun 2014 – Apr 2015 · 10 mos

• 1. Strategies for building Brand Visibility
• 2. Alliances and partnership
• 3. Strategy , Product visualization and expansion
• 4. Conducted Pan India competitions which had more than 200+ participants.
• 5.Strategies of Social media marketing
• 6.Offline and online Marketing
• 7.Community Program with 250 students across 6 cities.

Jun 2014 – Aug 2014 · 2 mos

• As I have flair for writing.I came up with headlines for advertisements & supporting content/visuals.
• I also handled both short assignments (a print ad) and longer projects..I used to create content for their marketing campaign and social media campaigns.

Apr 2014 – Jun 2014 · 2 mos · Bangalore

• This internship was really challenging one as this internship revolved around promotion of Viber as a platform for connecting freely through free instant messaging and calling. Run events and organize activities.I also gave valuable inputs expressing my ideas and create awareness about Viber Public chat ,which company highlights today.We made the social media marketing action plans,
• on-ground promotional activities .

Apr 2014 – May 2014 · 1 mo

• I was working as a summer intern in sales and marketing department .My job was bridging gap between body-builders and mechanics with company. I also handled the promotions activities and conducted a Road - Show. I was also involved into strategic making for the upcoming quater and looking closely over the potential buyers in Delhi NCR and keeping a track with the sales team of dealership.

Feb 2014 – Apr 2015 · 1 yr 2 mos

• Taking care of the college workshop sales.
• Leading the team, motivating the team and driving them to achieve the common goal and targets.
• Negotiating deals, closing the deals.
• Providing training on ideas, innovation and inspiration in leading colleges across Bangalore
• Providing support training on Entrepreneurship in leading colleges

Oct 2013 – Feb 2014 · 4 mos · Bengaluru, Karnataka, India

• Face of Fest’13-14 in Christ University, Bangalore by being the Campus Manager. Work includes - coordinate participation, generate footfalls, arrange places for their rehearsals, work with the core committee for calling the participants from other colleges and cities and finally handle events. The Campus Manager is the most important aspect of the country's largest youth festival who also volunteer for the festival in Goa.