Janna Erickson

Digital Marketing Specialist

Boston, Massachusetts, United States19 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Over 15 years of marketing experience
Expert in data-driven marketing strategies
Proven track record in lead generation and revenue growth

Stackforce AI infers this person is a MarTech expert with extensive experience in B2B marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyLead Generation

Other Skills

AnalyticsDigital MarketingE-commerceEmail MarketingEvent MarketingField MarketingIntegrated Marketing ProgramsOnline AdvertisingPartner MarketingSEOSalesforce.comSocial MediaStrategic Partnerships

About

15 + years of experience in marketing, passionate about creating and executing data-driven strategies that generate demand, engage customers, and drive growth.

Experience

Motive

Sr Director, Marketing

Jun 2024 – Present · 1 yr 9 mos · Remote

Leading a 12+ Global Team in Field, Event and Partner Marketing, focusing on creating and executing integrated marketing programs that generate leads, build brand awareness, and drive revenue growth.

Field MarketingEvent MarketingPartner MarketingIntegrated Marketing ProgramsMarketing StrategyLead Generation

Exit five

Advisor

Apr 2024 – Present · 1 yr 11 mos

Exit Five is a media company focused on B2B marketing. We help B2B marketers build successful careers through our content and community. Learn more at exitfive.com

Seasonforsqueezin

Founding Volunteer

May 2023 – May 2024 · 1 yr · Massachusetts, United States

Season for Squeezin was acquired by Know Your Lemons in May 2024
Season for Squeezin drives breast cancer action, with the message of giving yourself a squeeze each time you put on swimwear, and the mission of getting swimwear tags on every piece of swimwear sold.

Emc3

Advisor

May 2022 – Present · 3 yrs 10 mos · London, England, United Kingdom

emc3 is a collective of experienced event producers, storytellers, marketers, designers and strategists.
The emc3 team produce game-changing experiences powered by strategy, content and creativity, underpinned by their commitment to a sustainable future for events.
They understand how to make every moment count.
Raising the bar of the customer experience, they work with clients to create events that inspire conversations, create memories and transform the way that businesses connect with customers.
Their unique approach combines innovation with logistical expertise. They form long term partnerships which help their clients to align their message, discover what triggers customer buy-in and empowers their attendees to maximise success.
Most importantly, they listen to their client’s needs before identifying what it will take to bring their story and vision to life, whether in-person, virtual or hybrid.
It’s this approach which has earned them the pleasure of working with some amazing clients such as Google, HubSpot, Twilio, LinkedIn, Miro and Drift.
Very honored to serve on this board and be a small part of their BIG story.

Domino data lab

Sr Director, Global Field Marketing & Events

Jul 2021 – Apr 2024 · 2 yrs 9 mos · San Francisco Bay Area

Domino is the Enterprise MLOps platform trusted by over 20% of the Fortune 100. Our platform helps businesses become model-driven by scaling the development and deployment of data science work while increasing collaboration and governance. Powered by Domino, data scientists can develop better medicines, grow more productive crops, and build better cars. Domino was founded in 2013 and is backed by Sequoia Capital, Highland Capital, Coatue Management, Great Hill Partners, NVIDIA, and other leading investors. For more information, visit dominodatalab.com.