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Colleen Baguley

VP of Marketing

Sydney, NSW, Australia32 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in driving marketing strategies.
  • Expert in Account Based Marketing and Digital Marketing.
  • Strong leadership in cross-functional collaboration.
Stackforce AI infers this person is a Marketing Leader in the MarTech industry with a focus on B2B strategies.

Contact

Skills

Other Skills

Business AnalysisBusiness DevelopmentCampaignsCloud ComputingDemand GenerationDirect MarketingGo-to-market StrategyIntegrated MarketingManagementMarketing StrategyMulti-channel MarketingOnline AdvertisingProgram ManagementSmall BusinessStrategic Partnerships

About

As an accomplished, performance driven and experienced Marketing Leader, I am inspired everyday about how businesses are using technology to change the world. My expertise lies in creating and delivering marketing strategies and programs to help organizations solve problems, make an impact and be successful. In my managerial role, I prioritize fostering an environment where clarity, creativity, and collaboration flourish, ensuring an exceptional employee experience. As a connector, I partner with sales, field and business units across geographies to help breakdown the silos in today’s ever changing and matrixed environments. My ethos centers on purpose, people, and performance, fueling my commitment to realizing groundbreaking ideas. This dedication has consistently earned recognition throughout my career. In today's marketing landscape, versatility is key. I excel not only in traditional marketing realms but also as a data analyst, content strategist, and all things Digital. My skill set encompasses Strategy & Program Management, ABM, Account Based Growth, Enterprise & SMB Marketing, Channel & Partner Marketing, Digital Marketing, B2B Marketing, Integrated & Cross-functional Marketing, Data-driven Campaign Delivery, as well as Mentoring and Community Outreach.

Experience

Adobe

7 roles

Head of Field Marketing ANZ (ABM lead APAC)

Nov 2024Present · 1 yr 4 mos

Head of Enterprise Marketing (ABM lead APAC)

Promoted

Dec 2021Feb 2025 · 3 yrs 2 mos

Enterprise Marketing (ABM Lead ANZ)

Aug 2020Dec 2021 · 1 yr 4 mos

Industry Marketing, ANZ

Promoted

Sep 2018Jul 2020 · 1 yr 10 mos

Customer Marketing, APAC

Dec 2017Aug 2018 · 8 mos

Partner Marketing Manager, APAC

Oct 2014Nov 2017 · 3 yrs 1 mo

Channel Marketing Manager, ANZ

Sep 2013Sep 2014 · 1 yr

Microsoft

5 roles

Cloud Marketing Manager

Jul 2011Sep 2012 · 1 yr 2 mos

SMB Marketing Manager

Oct 2009Jun 2011 · 1 yr 8 mos

Software Asset Management Program Mgr

Promoted

Oct 2007Oct 2009 · 2 yrs

Marketing Manager, Antipiracy

Jul 2001Sep 2007 · 6 yrs 2 mos

Business Analysis & Planning Mgr

Apr 1996Jun 2001 · 5 yrs 2 mos

Ibm

Business Analysis & Planning

Feb 1992Mar 1996 · 4 yrs 1 mo

Education

Inflexion Group

Account Based Marketing Master Class

Jul 2025Jul 2025

Inflexion group

Account Base Marketing

Sep 2024Sep 2024

ITSMA

Account Base Marketing Certification — Marketing

Oct 2020Feb 2021

Macquarie University

Bachelor of Economics — Sub Major in Psychology & Marketing

Jan 1985Jan 1989

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