Colleen Baguley — VP of Marketing
As an accomplished, performance driven and experienced Marketing Leader, I am inspired everyday about how businesses are using technology to change the world. My expertise lies in creating and delivering marketing strategies and programs to help organizations solve problems, make an impact and be successful. In my managerial role, I prioritize fostering an environment where clarity, creativity, and collaboration flourish, ensuring an exceptional employee experience. As a connector, I partner with sales, field and business units across geographies to help breakdown the silos in today’s ever changing and matrixed environments. My ethos centers on purpose, people, and performance, fueling my commitment to realizing groundbreaking ideas. This dedication has consistently earned recognition throughout my career. In today's marketing landscape, versatility is key. I excel not only in traditional marketing realms but also as a data analyst, content strategist, and all things Digital. My skill set encompasses Strategy & Program Management, ABM, Account Based Growth, Enterprise & SMB Marketing, Channel & Partner Marketing, Digital Marketing, B2B Marketing, Integrated & Cross-functional Marketing, Data-driven Campaign Delivery, as well as Mentoring and Community Outreach.
Stackforce AI infers this person is a Marketing Leader in the MarTech industry with a focus on B2B strategies.
Location: Sydney, NSW, Australia
Experience: 32 yrs 6 mos
Career Highlights
- Proven track record in driving marketing strategies.
- Expert in Account Based Marketing and Digital Marketing.
- Strong leadership in cross-functional collaboration.
Work Experience
Adobe
Head of Field Marketing ANZ (ABM lead APAC) (1 yr 4 mos)
Head of Enterprise Marketing (ABM lead APAC) (3 yrs 2 mos)
Enterprise Marketing (ABM Lead ANZ) (1 yr 4 mos)
Industry Marketing, ANZ (1 yr 10 mos)
Customer Marketing, APAC (8 mos)
Partner Marketing Manager, APAC (3 yrs 1 mo)
Channel Marketing Manager, ANZ (1 yr)
Microsoft
Cloud Marketing Manager (1 yr 2 mos)
SMB Marketing Manager (1 yr 8 mos)
Software Asset Management Program Mgr (2 yrs)
Marketing Manager, Antipiracy (6 yrs 2 mos)
Business Analysis & Planning Mgr (5 yrs 2 mos)
IBM
Business Analysis & Planning (4 yrs 1 mo)
Education
Account Based Marketing Master Class at Inflexion Group
Account Base Marketing at Inflexion group
Account Base Marketing Certification at ITSMA
Bachelor of Economics at Macquarie University