Jan 2021 – Aug 2022 · 1 yr 7 mos · New Delhi, Delhi, India

• Carving a distinct personality and emotional relevance for Blinkit, formerly grofers, by shaping its tone of voice.
• Working with several teams across the ecosystem of Blinkit (Strategy, Marketing, Product, Digital) to deliver high-impact communication.
• Conceptualising creative communication for Blinkit across media - print, TV, digital, social media, and in-app, etc.
• Played an instrumental role in rebranding Grofers as Blinkit, transitioning the brand from E-commerce to Q-commerce. Set the brand tone for communication across App and Marketing, in collaboration with design, product & growth teams.

Dec 2019 – Dec 2020 · 1 yr · Mumbai, Maharashtra, India

• Managing creative mandate for major PSUs in India including - Reserve Bank of India, Bank of Baroda, Central Bank of India, Life Insurance Corporation, and other national brands like Gmmco Ltd., HPCL, and many more.
• My day at RK Swamy BBDO looked something like this:
• Taking briefs from the client servicing partners and lead the brainstorming sessions to craft creative campaigns for brands.
• Writing creative headlines for print ads on different products offered by the banks.
• Work in sync with the art partner to create the design layout.
• Presenting the ad to the team lead/creative director and then incorporate their feedback on the layout and get the final artwork shipped to the servicing partner.
• Apart from this, I was handling digital duties for Gmmco Ltd. which majorly included conceptualising and writing social content for their products. Also, contributed to the creative pitch presentation for LIC and crafted the central thought for the pitch.

Aug 2018 – Nov 2019 · 1 yr 3 mos · Gurgaon, India

• Lead the content and creative mandate for Royal Enfield, one of the biggest clients at DDB Mudra Group.
• Creative point of contact for the brand - right from the stage of briefing to feedback and execution.
• Effortlessly handled creative requirements for 17 markets on 6 major social platforms for the brand. Created content that helps Royal Enfield tell its story to its audience, effectively. Conceptualised, wrote, and designed most of the topical content for Royal Enfield, and were well received by the client and by the audience.
• I was a key resource during the global launch of Royal Enfield Twins, and also played a significant role during the India launch. Right from writing copy and helping the team with designing the creatives for the launch.
• Covered and curated Rider Mania 2018 on social media and surpassed the client’s expectations from the team. The client was overwhelmed with the content and reactions to the content we created during Rider Mania 2018.
• Worked on the strategy presentation for Royal Enfield and came up with ideas to solve business objectives. The client liked most of the ideas.
• Managed to cover all the Royal Enfield Rides that take place throughout the year. The client really appreciated the effort I put into the coverage.
• Social media content planning and creation for brands like grofers, Ralco Tyres, etc.
• Pitched in during brainstorming sessions and came up with ideas for different brands like grofers, Oppo, Oyo, Delhi Airport, 7up, Dabur Honey, etc.

Mar 2018 – Jul 2018 · 4 mos · Gurgaon, India

• Lead copywriter on Amway India and Dabur India and most of their sub-brands.
• Worked on the print campaign for Amway's 20th Anniversary celebration in India.
• Wrote several TVCs for Dabur Fem Bleach with the objective to launch Kriti Sanon as the new face of the brand.
• Wrote several TVCs for Dabur Honitus - cough syrup.
• Wrote several TVCs for Amway Nutrilite Brahmi tablets.
• Supervised the shoot of digital content for Amway Queen Wok in Mumbai.

Dec 2015 – Jun 2017 · 1 yr 6 mos

• Creative point of contact for Reebok India, MakeMyTrip, Aircel India, UNICEF India, and Sony India - right from the stage of briefing to feedback and execution.
• Conceptualised, crafted, and designed two entries for the TOI Power of Print competition - individually
• Won a global design competition - Future Faces by Isobar
• Pitched in brainstorming sessions for various briefs and discussions for brands like Panasonic, National Geographic, The Beer Cafe, Hachette India, etc.

Jan 2015 – Dec 2015 · 11 mos

• Contributed to major business development via creative pitches for brands like MakeMyTrip, Sri Lanka Tourism, Dressberry Womenswear, Maruti, Sony India, Panasonic, Hachette India, Aircel India, Groupon, etc.
• Creative lead on Reebok India and Philips Men; crafted creative campaigns.

Nov 2014 – Jan 2015 · 2 mos

• Lead copy resource on brands - Reebok India and Philips Men.
• Crafted the award-winning campaigns for Reebok India - #Reeboot100 and #MSD4India, #FitToFight etc.
• Both the campaigns were recognised at Kyoorius, and won Abbys under Digital PR and Social Media categories.
• Worked on ideas for brands including - Bose India, Expedia, Blackberrys, Philips India, etc.

Sep 2013 – Nov 2014 · 1 yr 2 mos

• Managing the social media handles of the news wire service in India.
• Writing editorials/news articles for the news website.

Dec 2012 – Aug 2013 · 8 mos

• Planned, strategized, executed, social media content for various clients majorly in the field of IVF and surrogacy.
• Website content generation and management for the clients. Planning and executing PR strategies. Responsible for writing authored articles, exclusive stories, and industry stories
• Planning and creating press kits for one of the biggest clients of the agency - the Indian Direct Selling Association (IDSA).