Aishwarya Biswas

Co-Founder

Kolkata, West Bengal, India23 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of Auli Lifestyle, a global beauty brand.
  • Speaker at prestigious entrepreneurship summits.
  • Led Auli to 20 countries in just one year.
Stackforce AI infers this person is a B2C entrepreneur in the Beauty and Wellness industry with strong marketing and brand management skills.

Contact

Skills

Core Skills

EntrepreneurshipBrand ManagementMarketingBusiness DevelopmentAdvertisingProject Management

Other Skills

Account ManagementBusiness AlliancesBusiness StrategyCRMClient ServicingCompetitive AnalysisCreative CommunicationCustomer Relationship Management (CRM)E-CommerceEnterprise SoftwareEvent ManagementFilmKey Account ManagementMISManagement

About

A well known face today, in the beauty and fashion products’ industry, Aishwarya wears a humble feather on her cap as the winner of Lakme Sananda Tilottama in 2001. She then went on to complete her graduation from United States of America, with no less than a double major. She capped off her academic achievements with a post-grad MBA from one of the most premier globally-ranked business schools alongside a short stint at the London School of Economics. Aishwarya is also a trained image consultant from the iconic ‘Fashion Institute of Technology’, New York and has left a significant global footprint, having lived in 5 countries and having worked at senior management levels for over a decade for top corporate houses. She brings her formidable corporate and world experience to her unique line of branded, organic products. Infused with her unadulterated sense of joie-de-vivre, ‘Auli Lifestyle’ products are a lush and tempting testament of her passion and knowledge. She has also been a part of the first ever All Women Entrepreneurs Delegation to the United States of America with the Indo American Chamber of Commerce and attended the Select USA Summit meetings with Senators, Ambassadors, CEOs and the likes. She has received many awards and accolades for achieving such tremendous momentum for Auli Lifestyle in a short span of a year taking Auli to 20 countries and setting distribution units in 4 Indian cities so far. Aishwarya has her roots firmly planted in Kolkata but has recently set up big operations in Western India, apart from exporting internationally. She has spoken at Summits organised by various mentoring and entrepreneurship platforms like Entrepreneur India, Indian Chamber or Commerce (ICC) and CII being a few. She has also been written about alongside many industry stalwarts in the likes of India Today, The Telegraph, Millenium Post, Entrepreneur India and many local dailies.

Experience

Auli lifestyle consultancy private limited

Founding Director

Oct 2016Present · 9 yrs 5 mos

  • Auli Lifestyle is a trending Bath & Beauty brand from Kolkata, India but with a GLOBAL Footprint. Auli has just completed ONE YEAR in June and are a family of 10,000 customers already in this short time. Auli has also sent their products to over 20 countries and our customers have travelled with our products to many more. They have become a staple in many skincare regimes and rituals of the rich & famous, as it has become a handbag favourites among students & youngsters.
  • Company Bio: Indulgent. Luxurious. Organic - ‘Auli Lifestyle’ isn’t just about products that pamper and prime you to look and feel your best, it is a lifestyle and wellness statement.
  • ‘Auli Lifestyle’ was conceptualised and created in June, 2017 by Aishwarya Biswas who quit her high-profile corporate career, to start her own enterprise. Auli started with 10 customers and now have over 7000 customers worldwide, who depend solely on the Auli range of quality organic products for their skin care, hair care and overall wellness. Driven by passion for wellness essentials, Auli’s pamper packages and in fact, every single product, is an echo of not only Aishwarya's heart, soul and core wellness beliefs but also of her expertise and experience. Infused with an unadulterated sense of joie-de-vivre, ‘Auli Lifestyle’ products are a lush and tempting testament of the sincerity and hard work the entire Auli team puts into its wide range of skin products and healthy living methods that will keep you glowing, feeling like a million bucks and diving back in for more! Affordable, unique, lush and Indian - wholesome goodness defined by just 4 letters – A.U. Auli has been recognised by big media houses like the India Today Group with full page coverage on their achievements and Aishwarya has had the opportunity to be a key speaker at the prestigious Entrepreneur India Summit. Auli has also received glowing reviews and fantastic coverage in newspapers like The Telegraph, Ananda Bazaar Patrika and other local dailies.
EntrepreneurshipMarketingBusiness DevelopmentBrand ManagementPublic Relations

Godrej properties limited

Senior Manager

Oct 2011Aug 2015 · 3 yrs 10 mos · Mumbai Area, India

  • All India Vertical Head - BTL, Marketing Alliances & Events
MarketingEvent ManagementBusiness Development

Reliance communications

Manager

Mar 2008Nov 2011 · 3 yrs 8 mos

  • Manager, Marketing Alliances & Events, Mumbai
  • Shared Service for all brands of RCOM (Reliance Mobile, Reliance Net Connect, Reliance Enterprise, Reliance Big TV, Reliance 1x Data Cards, Reliance Mobile World, Reliance World, Java Green, etc.)for promotions, activations, BTL Activities, alliances with other Corporates, events sponsorship, event management, movie promotions, barter associations
  • National / International / Regional / Internal / Social Events for RCOM:
  • To ensure maximum leverage of the brand identity by providing optimum visibility and ensuring participation of all RCOM businesses.
  • To co-ordinate & provide RCOM inputs for Mass Media Communications
  • Venue Branding; Local Promotions; Product promotions; Mobile Content/TV Content hosting on DATA & Voice Platform
  • To supervise branding @ event venue / mass media communications & promotions
  • Mass media campaign / Collaterals
  • Movies Promotion:
  • Showtime movie association with Production houses to leverage innnovative co-branding options at a National / Regional level WIP: A Wednesday (Tamil, Telegu, Malayalam)
  • Co-ordinate with Production / MOU between both parties / Ariving at a set of deliverables between Producer & RCOM Business (cash, barter, media-led) / Artist Meet & Greet / Allocation of merchandise & tickets to circles/ Execution on all RCOM platforms
  • Content Led Promotion:
  • Forming mutually benefitting alliances with content providers and aggregators to co-promote content in the form of Movies and Music on various RCOM platforms like VAS, Broadnet, BIG TV, Website
  • Co-ordination with Content Provider; Negotiation for revenue share; Innovative execution for co-promotion
  • Alliance Formation:
  • Forming Alliances with Corporates to enter into co-promotional deals.
  • Arriving at a set of deliverables from both Parties/Construct / Ensure execution of all deliverables / Co-ordinate with respective Business and Marcom teams and Brand Teams for development of Creatives
MarketingEvent ManagementBusiness AlliancesBusiness Development

Rediffusion y&r

Account Executive

Jan 2005Jan 2007 · 2 yrs

  • Associated as a Account Executive with a leading Advertising Agency Rediffusion DYR handling brands like Airtel (Kolkata; Responsible for delivering 360 degrees of creative communication, adhering to the brand image for the foresaid client.
AdvertisingCreative Communication

Moxie entertainment (events & production)

Project Manager

Jun 2004Dec 2004 · 6 mos

  • Duties included business development, client servicing, project co-ordination (events and production), pre and post-production activities supervision, administrative work and accounts
  • Siddharth Basu Corporate Quiz
Project ManagementClient Servicing

Ddb health

Servicing Executive

Jan 2003Jan 2004 · 1 yr

Titan, femina, brainware computers

Photo Shoots

Jan 2000Jan 2005 · 5 yrs

Education

S.P. Jain Center of Management

Global Masters — Business Administration; Product Marketing & Management

Jan 2007Jan 2008

University of Bridgeport

Bachelor of Applied Science (BASc) — Marketing

Jan 2001Jan 2004

New York University

Minor in Marketing — Marketing

Jan 2004Present

Summer School: 2003 London School of Economics

of Excellence

Jan 2003Jan 2003

The London School of Economics and Political Science (LSE)

Summer Study — Marketing & Entrepreneurship

Jan 2003Jan 2003

Modern High School For Girls

Pure Science — Pure Sciences

Jan 1989Jan 2001

Indian Institute of Management Bangalore

London School of Commerce, London, United Kingdom

Summer School — Marketing & Entrepreneurship

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