Jun 2020 – Jun 2021 · 1 yr · Ahmedabad, Gujarat, India

• Established metrics, benchmark, and reporting mechanism for the monthly marketing campaigns to
• properly evaluate performance and gain insights. Also responsible for charting out the quarterly and
• monthly plans in coordination with the PR and Digital agency
• Spearheaded the product positioning & marketing communication plans for 3 new category launches
• and 14 products launches across the year
• Collaborated with Ms Vani Dandiya to finalize the brand proposition, brand playbook and planogram for
• all retail channels (Link to her recommendation: www.linkedin.com/in/ruchika-kedia/)
• Conceptualized and executed the branding and marketing collaterals for 25 brand outlets, 100+ retail
• stores and website
• Planned, executed and analyzed the marketing plan and Sales promotion for Swiggy, Zomato and 9+ E-
• commerce & modern trade stores on a monthly basis
• Boosted the overall revenue by 90% in the first month by ideating, planning and executing 18hrs of BTL
• activity and by 328% over a period of 5 months, in Ahmedabad
• Generated more than 8 lac impressions on social media and 13% sales growth over a weekend my
• executing 3 major campaigns

Mar 2020 – Jun 2020 · 3 mos · Pune/Pimpri-Chinchwad Area

• Drove the sales force efficiency by training the sales executives, City Managers and Team Leads on various incentive metrics.
• Identified and tracked the Sales Executive performance through daily analysis to provide targeted training.
• Drove the Suraksha Store Initiative in two states- Maharashtra and Madhya Pradesh by leading a team of 10 Sales Enablers.

Apr 2019 – May 2019 · 1 mo · Kolkata Area, India

• Analyzed competitors promotion strategy and Diageo’s previous promotions and suggested the most effective promotion
• Planned four activations and suggested various approaches with respect to the micro channels.
• One of the four projects selected for all India CCO presentation out of the 12 sales and marketing projects

Apr 2017 – Nov 2017 · 7 mos · Kolkata Area, India

• Generated leads and direct sales by contacting cafes, restaurants and hotels.
• Managed the daily targets and followed up on the lead conversion status of business development managers in four cities.
• Conducted a market research for developing new suppliers and negotiated with Chinese manufactures to import machines and reduced the cost of machines by fifty percent.
• Worked with the Managing Director in starting operations in Bangalore.