Jun 2024 – Present · 1 yr 10 mos · On-site

• My role is both strategic and operational, focusing on driving business growth, client satisfaction, and marketing excellence.
• I lead strategic account management for key clients, ensuring high engagement and retention. I oversee the planning and execution of end-to-end campaigns—both digital and offline—ensuring brand consistency, operational efficiency, and alignment with client objectives.
• I also spearhead the business development function, identifying new market opportunities, creating customized pitch strategies, and leading proposal development in collaboration with creative and production teams. On the commercial side, I handle pricing, contract negotiations, pipeline development, and quarterly/annual revenue targets.
• Additionally, I’ve implemented structured CX frameworks and performance tracking systems, and I manage monthly reporting on account health, profitability, and risk mitigation. My role demands a high level of coordination between internal teams, external stakeholders, and client leadership to deliver measurable and sustainable growth.
• I developed and executed dynamic marketing strategies tailored to the diverse needs of the Indian market. My extensive experience in crafting marketing initiatives has involved analyzing market trends, conducting thorough market research, and implementing multifaceted campaigns that harmonize with overarching business goals. The campaigns I've spearheaded not only optimized brand awareness but also significantly improved lead generation and customer engagement. For instance, I led a brand revitalization project that involved digital marketing, SEO, PPC, and social media strategies while ensuring brand consistency across various channels. I believe that adapting to market dynamics is crucial, and my proactive approach ensures our marketing strategies remain relevant and impactful across all demographics.