Arushi Sachdeva

Co-Founder

Noida, Uttar Pradesh, India15 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founded India's first soft baked cookies brand.
Built a highly engaged social media community.
Expanded brand presence into offline spaces.

Stackforce AI infers this person is a Food & Beverage entrepreneur with strong marketing and brand development expertise.

Contact

arushi.sachdeva87@gmail.com LinkedIn

Skills

Core Skills

Business DevelopmentLeadershipMarketing

Other Skills

AnalysisBrand DevelopmentBusiness AnalysisCC++Data AnalysisFoodHTMLJavaJavaScriptMarket ResearchMicrosoft OfficeNetworkingProject ManagementQuality Assurance

About

I’m the founder of Dohful, where we make India’s first soft baked cookies— large sized gooey cookies which are 100% eggless and individually wrapped. What started as missing the soft baked cookies which I had on my honeymoon and deciding to make them for everyone coz no one was doing it, is now a fast paced QSR focused on cookies and everyday specialty coffee. At Dohful, I’ve worn many hats—building a brand from scratch, driving marketing with engaging content (including our much-loved Sunday Letters), and ensuring every cookie that leaves our kitchen is nothing short of perfection. But there are a few parts of the journey I will never forget - ✔ Built a D2C brand from ground zero. ✔ Grown a highly engaged social media community with behind-the-scenes storytelling ✔ Expanded Dohful into beautiful offline spaces where you can get your every cup of coffee while enjoying our delicious treats! I love sharing insights on my brand building journey, marketing, and entrepreneurship. If you’re a fellow founder, marketer, or just someone who loves good cookies, let’s connect!

Experience

Dohful

Co-Founder

Jul 2018 – Present · 7 yrs 8 mos · Greater Delhi Area

Dohful is a digitally native CPG company introducing India to craft cookies. These are large-sized, individually wrapped cookies made 100% from scratch using the finest ingredients and traditional methods. Our cookies are in fact the biggest (by size & weight) ones available today.
All products are being made in-house and can be ordered online. Delivery is done pan India.
We, at Dohful, write & share a lot about Kitchen & Food. We share these through emails to our subscribers. Check out the two newsletters below. Head over to our Dohful.com to subscribe if you like what we share.
We also have a Youtube channel where we share baking recipes - https://www.youtube.com/dohful

Team ManagementMarket ResearchBusiness DevelopmentLeadershipProject Management

Grubcha

Co-founder

Jun 2015 – Oct 2015 · 4 mos · Noida, Uttar Pradesh, India

Grubcha makes everyday food ordering simple/easy & guilt-free. Food is an integral part of our lives. It enables us to function better. Unfortunately "Good Food" is not the same for all. People from different parts of India desire different kind of delicacies and any one entity is not enough to satiate us all.
Grubcha connects you to one who makes your kind of food. Plus we make it super easy for you to try it out. So what are you waiting for? Download the app right away!

Tupperware brands

Young Leader

May 2014 – Jun 2015 · 1 yr 1 mo · Gurgaon

Tupperware India Pvt. Ltd. is a wholly owned subsidiary of the US based Tupperware Corporation,
the world’s leading manufacturer of high quality plastic food storage and serving containers.
In partnership with Sales Consultants worldwide, Tupperware reaches consumers through informative and entertaining reach out strategies. They have one of the largest direct selling networks in the world,
including India.

Sandwedges

Director/Co-Founder

Apr 2013 – Apr 2018 · 5 yrs · Ghaziabad

Sandwedges is all about awesome sandwiches and happy people! By awesome sandwiches we mean wholesome yet unboring experience for you. Our sandwiches are made to order and generously filled with fresh goodness between artisan breads. We believe that’s the way sandwiches should be.