Feb 2017 – Dec 2019 · 2 yrs 10 mos · Mumbai Area, India

• Being an entrepreneurial, creative and analytical Digital Content Producer I was comfortable establishing creative content modules for Cinevidya Film Making from conception through execution. As a founding team member, I deep dived performance, conducted workshops, and improved processes. The role also involved working with multiple stakeholders and cross-functional teams.

Aug 2016 – Jun 2017 · 10 mos · Mumbai Area, India

• Being a Mass Communication specialist, I joined W & L to share my knowledge and experience with young creative minds specializing in the field of Mass Journalism, Digital Media, and new media communication. I was accountable to update them on new market trends, How to create their own identity and space in Content Field and how to deliver quality output.

May 2016 – Jun 2022 · 6 yrs 1 mo · Mumbai, Maharashtra, India

• As a creative director, I am responsible for interacting with multiple stakeholders and designing creative strategies for brands and celebrities. Innovating, ideating and executing campaigns for films, brands and corporates. Some of the responsobilities include:
• >> Maintaning brands relationships and interacting with key stakeholders.
• >> Ideating and executing content strategies
• >> To develop and execute highly innovative internal communications strategies, messages and tactics to engage a dynamic employee base in brick and mortar, virtual and outsourced partner sites, in multiple languages
• >> To provide expert internal communications counsel to diverse groups within the organization
• >> To proactively build and manage relationships with key internal stakeholders across a range of businesses and geographies

Feb 2016 – Mar 2018 · 2 yrs 1 mo · India

• Being a Consulting Editor with CIOL, I managed online content development, strategy and creation. In this role, I was accountable to update existing material, generate content work, and identify new ways to reach consumers. Some of my key responsibilities included:-
• >> To write, review, edit, and update content for company websites, blogs, marketing materials, and similar platforms
• >> To observe trends and insights and frame content as per industry standards.
• >> To conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing my findings
• >> To assisting the creative team with the design of promotional materials
• >> To use social media to engage consumers, respond to questions or complaints, and to promote company initiatives
• >> To collaborate with internal departments to establish campaign objectives, complete tasks, and identify and solve problems

Aug 2015 – Present · 10 yrs 7 mos · Mumbai Area, India

• My main motto is to create a space in this fast-paced environment for Leadership communication, Internal branding, employee branding, storytelling for family run businesses, Content Creation and Social Media Strategy. Being a self-starter I take ownership of projects and business problems to attain successful results.
• Some of my key responsibilities include:-
• > Managing and interacting with CEO & CXO profiles for personal branding content and esablishing thought leadership.
• > Build and leverage strong relationships with multiple stakeholders to deliver complex, global projects
• > Drive content projects for their entire lifecycle from planning through post-launch measurement
• > Collaborating, executing and creating campaigns for other agencies
• > Find and execute strategies to improve content quality, maintainability, and usability
• > Identify, promote, and implement strategies to improve content development workflow and team efficiency
• > Continuously interpret metrics to assess content and improve our customer experience
• > Translating the needs of largest and most influential brands and associations to product strategy and deliver that strategy by collaborating with teams both within and external to the brand protection organization
• > Development of social media as both a brand strategy and candidate generation tool by partnering with social media experts
• > Partner with stakeholders to deliver creative briefs that establish clear information hierarchy and project goals
• > Develop and maintain brand strategy and integrity across our portfolio; help define style guidelines and quality standards across brands
• > Develop key performance indicators (KPIs) to measure project success and business impact
• > Apply consumer insights to creative reviews to ensure project objectives are met and brand integrity is upheld

Jul 2015 – Oct 2015 · 3 mos · India

• Being a Co-Founder, I was entitled and accountable for Content Development and Strategy. In this role, I worked with young minds and team members to understand the other side of 'chartered accountants.' The ideas that floated drove the need for high-quality content around a space that needed a fresh perspective. I collaborated with fellow writers and internal business to develop strategy and content. Some of my key responsibilities included:-
• >> To build and leverage strong relationships with multiple stakeholders to deliver complex content
• >> To drive content projects for their entire lifecycle from planning through post-launch measurement
• >> Accountable to Identify, promote, and implement strategies to improve content development workflow and team efficiency.

May 2014 – Jan 2016 · 1 yr 8 mos

• As a Content Developer and Strategist, I was accountable to develop online content and strategy. I worked in a fast-paced, high-energy environment. I excelled to dig into data to discover pain points and developing content strategy that solves those problems. Some of my key responsibilities included:-
• >> To build and leverage strong relationships with multiple stakeholders to deliver complex, global projects
• >> To drive content projects for their entire lifecycle from planning through post-launch measurement
• >> To find and execute strategies to improve content quality, maintainability, and usability
• >> To identify, promote, and implement strategies to improve content development workflow and team efficiency
• >> To continuously interpret metrics to assess content

Jan 2012 – May 2014 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• As a Content Manager, I was responsible for E2E of Content Development, Brand Relationships, Digital media marketing, Content Creation, Email Communication, Ideation, Team Management and Social Media Strategies. Being part of the core team at the very start of the portal, the responsibilities were multi-layered. It wont be an understatement to say that the real learning of online content and brand relationships started from Purplle.com.
• Some of my key responsibilities included:-
• >> To develop and evangelize strategies to improve content quality, maintainability, and usability and get agreement from stakeholders to execute against these strategies
• >> To Identify, promote, and implement strategies to improve content development workflow and team efficiency
• >> To use knowledge of trends in content experience to drive innovation throughout the content portfolio
• >> To Manage Content and had the ability to drive execution of a broad content portfolio from planning through post-launch measurement
• >> To manage the brand relationship and cater to innovative content strategies suiting multiple stakeholders.

Apr 2011 – Dec 2011 · 8 mos · Mumbai Area, India

• Buzz Tribe was my entry into the world of social media, as they say, the switch to the digital industry began here. Being part of the journalism and communications industry, the switch was not difficult but, rather exciting. I was accountable to handle social media platform like Facebook, etc. to ideate and create a marketing plan for digital space. I ensured that key information is developed and shared consistently and smoothly throughout the organization on right and relevant platforms. Some of my key responsibilities included:-
• >> To develop communication plans for major change initiatives
• >> To develop and manage internal and external communications
• >> To manage content and social media platforms for brands

Apr 2009 – Jan 2010 · 9 mos · Kaushambi, Uttar Pradesh, India

• As a media Coordinator with Public Case Research Foundation, I was responsible for coordinating and tracking timely delivery of all Post Deliverables from series productions floor. I ensured all post deliverables are accounted for and brought into a centralized and accessible location for future access and long-term archiving and preservation. Some of my key responsibilities included:-
• >> To work closely with Post Production teams and Vendors to manage timely delivery of assets upon request
• >> Managed and tracked key media archive deliverables (assets/documents) by maintaining project trackers and ensured deliverables are conformed to current technical specifications and properly archived
• >> Performed thorough research of media archive deliverables, outreached to 3rd party vendors and the continued maintenance of a detailed asset tracker
• >> Learnt new platforms as in-house asset creation tools expand
• >> Collaborated with the Post Technology team to improve existing operational workflows by identifying problem areas and providing smart solutions

May 2008 – Oct 2008 · 5 mos

Mar 2008 – Jun 2008 · 3 mos · New Delhi Area, India

• Education Reporter Aspire

Nov 2006 – Jun 2007 · 7 mos · New Delhi Area, India