Aug 2022 – Jan 2023 · 5 mos · Delhi · On-site

• Handling Part of North India Business - Format High Streets | Transit
• | Mall | Food Court & Drive thru
•  Align the store-led regional marketing initiatives to corporate marketing strategy.
•  Support in execution of the Annual plan. Design & lead the execution of marketing strategy to drive
• restaurant sales & increase footfall across regions
•  Conceptualize programs for focus stores and execute the programs by empowering store managers
•  Execute the brand and consumer engagement programs in-store; including in-store communication
• changes from time to time
•  Liaise with corporate marketing team for all the inputs regarding local media for increasing the
• effectiveness of ATL/BTL campaigns
•  Deal with partners, activation agencies and production vendors to ensure timeliness, quality and at-right cost
•  Allocate and track marketing budget spend across regions and initiatives
•  Review the regional marketing communication
•  Leverage analytics to track marketing effectiveness
•  Maximize success of the regional plans by ensuring alignment, effective articulation and communication of
• marketing plans to internal stakeholder
•  Direct store teams, regional marketing team & agencies on LSM initiatives and materials to drive sales,
• guest count targets & restaurant profitability.
•  Track progress on LSM initiatives and provide periodic updates to operations head.
•  On an on-going basis, communicate marketing plans, results, and learning to restaurants, staff, agencies,
• partners & suppliers to derive the maximum value for the brand & LSM initiative
•  Partner with Operations team for planning and overseeing execution of all the marketing related activities
• around new store launch as per the SOPs.
•  Motivate the Regional Operations team to excel in performance and collaborate effectively with other
• functions for seamless operation

Dec 2015 – Feb 2018 · 2 yrs 2 mos · New Delhi Area, India

• Key Skills:
• Develop and maintain effective prospective client, Maintain the relationships, Diversity in function, Induction to new candidates, Alignment with wholesaler to the Company’s stockiest and Stockiest to retail chain , Focus on Secondary sales , work on excel sheet , Reporting on time , Meeting with Stockiest boys every month and Also do Training in stockiest with boys regarding sales , Regular visit in Stockist.
• ■ Implementation of marketing and sales program
• ■ Launching of new products effectively.
• ■ Visiting distributors regularly to enhance the sales and distribution process.
• ■ Payment follow up with distributors regularly
• ■ Visiting pharmacies and retailers on a regular basis to evaluate the availability and visibility of my products.
• ■ Proper execution of in-shop marketing activities like display.
• ■ Maintaining freshness of products in my assigned territories by motivating the retailers to sell the first expiry first out basis.
• ■ Ensuring execution of all strategies assigned to me.
• ■ Secondary target achievement.
• ■ Collect information on competitors.
• ■ Increase and enroll more shops under company coverage.
• ■ Ensuring company best practices.
• ■ Creating various reports for the company related to my territory
• ■ Training and development of distributor salesman with respect to my product.
• ■ Appointment of new distributors to increase market coverage.
• ■ Responsible for the business of OTC products sales in West Delhi -1 J&J Consumer Division -OTC

Mar 2015 – Dec 2015 · 9 mos · New Delhi Area, India

• Meeting with Client
• Marketing Planning for different Customer with different Strategies
• Handling B2B Sales

Jun 2014 – Jul 2014 · 1 mo · new delhi

• summer Internship